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Retail Merchandising
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Retail Merchandising

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  • 1.  Merchandising is more than simply the arrangement of products on the shelf  It is an integral component of the business image. It should be considered when you design your logo, business cards, brochures, letterhead, packaging, and product mix.
  • 2.  In the broadest sense Merchandising is any practice which contributes to the sale of products to a retail consumer  At a Retail in-store level, merchandising refers to variety of products available for sale  …And the display of the products in such a way that it stimulates interest & entices customer to make a purchase
  • 3.  Select format – Future group  Select stock range – Health drink  Forward – Bikaji  Backward - Reliance Outsourcing – PizzaHut call center Pvt. Labels – Dal Mill – Madam  Depth and width - Shampoo
  • 4.  Sugar – govt. fixed rate Purchasing • Right quantity – stock turn • Right time – which day of week, festivals • Right rate - source • Right quality – local test kani rice
  • 5.  Cost plus – CA, accountant  Supply demand – Economist  Internal variable – marketer ◦ Deals, discount ◦ Stock pattern ◦ Credit policy
  • 6.  Operation Research ◦ Study your operations ◦ Devolve methodical formula ◦ Talk in methodical language  50 % of sales or 5,00,000 which ever is more
  • 7. Increase profit, Increase sale, Market share  Price based  Event base – Big bazaar  USP – permanent or temporary  Cross promotion  Stock clearance Review the promotion
  • 8. Thank You!!

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