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Retail Merchandising

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Retail Merchandising Presentation Transcript

  • 1.  
  • 2.
    • Merchandising is more than simply the arrangement of products on the shelf
    • It is an integral component of the business image. It should be considered when you design your logo, business cards, brochures, letterhead, packaging, and product mix.
  • 3.
    • In the broadest sense Merchandising is any practice which contributes to the sale of products to a retail consumer
    • At a Retail in-store level, merchandising refers to variety of products available for sale
    • … And the display of the products in such a way that it stimulates interest & entices customer to make a purchase
  • 4.
    • Select format – Future group
    • Select stock range – Health drink
    • Forward – Bikaji
    • Backward - Reliance
    • Outsourcing – PizzaHut call center
    • Pvt. Labels – Dal Mill – Madam
    • Depth and width - Shampoo
  • 5.
    • Sugar – govt. fixed rate
    Purchasing
    • Right quantity – stock turn
    • Right time – which day of week, festivals
    • Right rate - source
    • Right quality – local test kani rice
  • 6.
    • Cost plus – CA, accountant
    • Supply demand – Economist
    • Internal variable – marketer
      • Deals, discount
      • Stock pattern
      • Credit policy
  • 7.  
  • 8.  
  • 9.
    • Operation Research
      • Study your operations
      • Devolve methodical formula
      • Talk in methodical language
    • 50 % of sales or 5,00,000 which ever is more
  • 10.
    • Increase profit, Increase sale, Market share
    • Price based
    • Event base – Big bazaar
    • USP – permanent or temporary
    • Cross promotion
    • Stock clearance
    • Review the promotion
  • 11.  
  • 12.  
  • 13.
    • Thank You!!