Sanitation focuses on drainage and sewerage disposal.
Sanitation is a safe device for the disposal of human excreta which keeps the environment clean, protects the sources of water , regulates contamination of soil and is found technically sound.
According to Wager and Lanoix, the system of excreta disposal should not contaminate the surface , ground water that may enter springs or wells, no contamination of surface water, no handing of fresh excreta, freedom from odour.
Sanitation facilities to be covered in both urban and rural areas.
The upward moving urban population due to migration of population from rural areas is complicating the task.
Number of global organizations eg. UNICEF,World Bank,UNDP (United Nations Development Programme),WHO,,UNCHS (United Nations Centre for Human Settlements) are very much instrumental in the process of promoting sanitation facilities.
Sulabh Sauchalaya or Sulabh International, a non-governmental organization instrumental in improving the situations drastically.
In addition to the development of sanitation facilities for an individual/institution, it is found successful in promoting public sanitation centers both in the rural and urban areas.
Introduction- Population Coverage
The emerging trends indicate the financial constraint obstructing the time honored expansion and development of the sanitation schemes.
The global organizations have been funding the schemes but the domestic governments fail to counter finance the same and thus the scheme remains incomplete.
The small towns should have low cost sanitation schemes for them..
Information, Education and Communication (IEC) need an intensive care to create public awareness due to which the sanitation problems aggravate.
The non-government bodies should have a mission to prevent water-borne diseases and improve health care services.
Introduction - Marketing Sanitation
It is a managerial approach to make the programme cost effective .The satisfaction of users and protection of public interests are the two important dimensions of the marketing sanitation.
The marketing sanitation is considered a device to improve health care facilities.
It focuses on the organization's prosperity since the scheme is based on “pay and use” principle. The services are based on the principle of social marketing , the main theme is public or social interests.
“ In view of poor sanitation facilities in India , the need of the hour is to innovate the service mix". Do you agree with this statement? Justify your answer.
The agencies, organizations have to follow essential guidelines for developing the sanitation facilities either in rural or in the urban areas in order to formulate a service mix..
The organizations or agencies are not supposed to offer such services which either in short–run or in the long-run would create problem to environment pollution by contaminating water and soil.
There are a number of areas having a different infrastructural base and the service mix requires due weight age to the constraints or positive points of the related areas where the programme is to be implemented.
The outlet of water is also an important consideration in the service mix.
The lighting facilities also improve the quality of service..
The agencies according to the marketing principles are supposed to adopt a system in the lace of allied facilities available.
“ Sulabh Sauchalaya is a low cost scheme found environment friendly and so suitable for small towns and villages”. Do you agree? Discuss.
Project is based on idea of converting dry latrines into water-seal ones is a low-cost and environment friendly and therefore suitable for developing and poor countries.
The merits of the projects are :
Odorless as the gases produced are absorbed in the soil.
Found easy to construct and even less expensive
It requires a small space
Can be constructed in different soil conditions and under
varying depths of sub-soil water table.
Requires little water to flush out the human excreta.
The human excreta collected in the pit is transformed into organic manure.
Sulabh Shauchalaya - Issues
The service and maintenance needs an intensive care.
In Indian conditions, majority of persons lack civic sense.
In the face of users behavior that we witness at all the sanitation centers its important that we supply adequate water and a care taker to watch and serve.
There is a policy of ‘ pay and use ‘ at the public sanitation centers but the users instead of availing the same prefer to go out and pollute the environment. They do not like to pay a very nominal charge for this purpose.
For developing sanitation sense, the crying need of the hour is to create public awareness . Do you agree with this view ? In the face of the aforesaid statement, focus on creativity in Advertisement for creating public awareness is very important. Do you agree?
In India because of illiteracy problem, the sanitation services have failed in getting an overriding priority which has been complicating the task of developing healthcare problems.
To get the best result from the service mix , it is essential to adopt creative, sensitive and effective promotional measures.
At the outset, advertisement is considered to be an important component of promotion to get a positive response.
The concerned agencies use the services of leading professionals and advertise the slogans , messages and succeed in making the appeals positive.
Since the emphasis is on less receptive segment of the
society, it is essential to have an in-depth knowledge of the target prospect.
The advertisers are supposed to study the prospects and to compose messages, design advertisement layouts accordingly to make advertisement more effective.
Question 4. To keep pace with our growing requirements, it is essential that we promote Non-Governmental Agencies. Do you agree with this view? Justify.
In India illiteracy problem is at its peak which complicates
the task of developing healthcare services.
To get the best result it is essential to adopt creative, sensitive and effective promotional measures.
Non-Governmental Agencies can use the services of leading professionals & expertise .
Total Sanitation and Sanitation Marketing Project The project, funded by the Bill and Melinda Gates Foundation In partnership with WSP, is being implemented in Tanzania, India and Indonesia. TSSM program will carry out a structured learning process to develop practical knowledge and tools for effective replication and scaling up of future programs in other countries to meet the Millennium Development Goals sanitation targets for 2015.
To put the spotlight on sanitation the UN General Assembly had declared the Year 2008 the International Year of Sanitation . The goal was to raise awareness and to accelerate progress towards the Millennium Development Goal (MDG) target to reduce by half the proportion of the 2.6 billion people without access to basic sanitation by 2015.
Describe ways and means to motivate
Sanitation Service Personnel/Agencies ?
Different devices to motivate should be in tune with the financial limits and intensity of problem.
Intense Problem = More Incentives (both financials and non financials)
Financial Motivation is rewarding individuals with cash.
Non Financial incentive could be in the form of Certificate of excellence in Service or Job Promotion or Special Incentive.
Technical people also should be rewarded if they find some measures to rectify faults.
Total Sanitation Campaign (TSC)
Total Sanitation Campaign is a comprehensive programme to ensure
sanitation facilities in rural areas with broader goal to eradicate the practice
of open defecation.
It follows a principle of “low to no subsidy” where
a nominal subsidy in the form of incentive is given to rural poor households
for construction of toilets.
The main goal of the GOI is to eradicate the practice of open defecation
To give fillip to this endeavor, GOI has launched Nirmal Gram Puraskar to recognize the efforts in terms of cash awards for those individuals and institutions who have contributed significantly in ensuring full sanitation coverage in their area of operation
How would you decide on Pricing/Fee Strategy?
Low cost scheme for the poorer sections should be subsidized
by the Government.
Profit can be generated from Medium income group and high
For Public Sanitation services, fixing up a standard fee and
providing different facilities by “Pay and Use” basis.
The cost of maintenance and service to be covered from the fee received.
What are the Strategic Decisions to be taken to Market Sanitation in the Right Manner? Question 7
Have a long term sustainable & implementable plan to make
sanitation facilities available for to cover 100% of our population in
due course of time.
Cover the rural areas with low cost sanitation facilities and prioritize
developments in Cities as well as semi-urban areas.
Scientific and effective mechanism for collection, transformation &
disposal of solid waste & to convert bio-degradable material into
Ensure involvement and accountability of municipalities and
Synergy of water supply ,environmental sanitation and
The following strategic decisions are significant to marketing sanitation
Creating MASS awareness to adopt the scheme of low-cost
sanitation, specially in the rural areas and small towns.
Strengthening municipalities, local bodies, corporations & non-
govt agencies to develop sanitation facilities.
Initiating qualitative-cum-quantitative improvements in the big
towns & cities where the sanitation problem would aggravate
Seeking the Co-operation of domestic & global agencies to get
technical & financial support.
Minimising the delay in implementation of newer technologies.