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Marketing a standard product to a global market using uniform marketing programmes Replicated its direct selling practices across the world Ideal Global Marketing Strategy Athletic, Style, Comfort IDEAL GLOBAL MARKETING STRATEGY Global Market Segments Global Product
Marketing mix locally adapted for each national market
Ideal National Marketing Strategy Caters to Indians in India & Abroad Caters to rural & low income segments in India National Market Segments National Product IDEAL NATIONAL MAKETING STRATEGY
Standardisation of products but adaptation of other elements of the mix Hybrid I Marketing Strategy Customized for Indian audience Launched with different names in different countries HYBRID I MARKETING STRATEGY National Market Segments Global Product
Standardisation of one key element of the mix but adaptation of others Retailing formula & Marketing activities are same throughout the World & product offerings modified to suit local tastes. Hybrid II Marketing Strategy Global Market Segments National Product HYBRID II MARKETING STRATEGY