Emerging Trends in Sales Promotion

6,512 views
6,079 views

Published on

Published in: Business
4 Comments
2 Likes
Statistics
Notes
No Downloads
Views
Total views
6,512
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
4
Likes
2
Embeds 0
No embeds

No notes for slide

Emerging Trends in Sales Promotion

  1. 1. EMERGING TRENDS IN SALES PROMOTION
  2. 2. SALES PROMOTION Sales promotion is one of the tools of the promotional mix of advertising, personal selling & public relations
  3. 3. WHAT IS SALES PROMOTION • Can be directed to either customer, sales staff or distribution channel members. • Targeted at consumers are consumer promotions • Targeted at Dealers / Wholesalers are Trade promotions • Promotions with unusual methods are considered as gimmicks by sales sages.
  4. 4. OBJECTIVE • Improve both short-term and long-term performance of the product • Increase sales generated by consumers • Stimulate consumer interest • Protect market share • For the manufacturer, the purpose is to get repeat promotions and develop a strong relationship with the retailer customer.
  5. 5. CURRENT SCENARIO Inflation Inflation RR EE CC EE SS SS II OO NN
  6. 6. THE OUTCOMES • Value for money spent • Tighter controls • Lesser spends on media • More push to sales promotion • Drawbacks of auditing Source: Mint, 18th November, 2008
  7. 7. NEW WORLD SALES PROMOTIONS • Thrill the customer • Sensory approach • Expect the unexpected
  8. 8. Types of Sales Promotion SALES PROMOTION Trade Sales Promotion Consumer Sales Promotion
  9. 9. TYPES OF TRADE SALES PROMOTIONS Trade discounts: payments to distribution channel members for performing some function • Trade allowances • Trade contests • Training programs • Push money
  10. 10. TRADE PROMOTION
  11. 11. • No. 1 search engine for local businesses • Over 2500 employees, offices in 14 cities • 4.5 million searches a month • Companies may use Just Dial as a platform for promotion HOW ??? Company background
  12. 12. • Phone - 2888 8888 / 6999 9999 • SMS - 53999 • Listing on JustDial.com • Just Dial Yellow Pages • GPRS • Call transfer facility • Video recording of your facility Options available New! New!
  13. 13. Costs involved Phone service Rs. 12,000 p.a. Web service Rs. 10,000 p.a. JD Yellow Pages Rs. 15,000 p.a. GPRS Rs. 10,000 p.a. Call transfer facility Rs. 10 per call Video recording SMS service Only with package deal Entire package Rs. 30,000 p.a.
  14. 14. • 15-20 additional leads per day • Tracking by means of weekly statement • Cost effective • Dual benefit of promotion and brand building • Increase in reach Evaluation/Effectiveness
  15. 15. TYPES CONSUMER PROMOTION • Price deal • Loyalty Reward Program • Price-pack deal • Coupons • On-line couponing • Mobile couponing • Online interactive promotion game • Rebates • Contests/sweepstakes/games
  16. 16. CONSUMER PROMOTION
  17. 17. Objectives of the Store • To promote Asian Paints by educating consumers on colours. • To expose them to the possibilities of colour usage and how it can change their home. • To enthuse them by providing a lot of home inspirational themes.
  18. 18. Glow Paint These paints are 100% water based products that absorb light and then glow in the dark. This creates a magical environment in your child's room - with fairies, butterflies, submarines and more changing appearance by day and night. DAY NIGHT
  19. 19. CHALKBOARD PAINT FLUORESCENT PAINT
  20. 20. EXPECTED OUTCOMES • First and one of its kind technology in the paints industry • Appeals to upper middle class which is the growing purchasing power • Kids are the target audience – appealing to kids taste
  21. 21. COLOUR GENIE Customers who are looking for a particular shade of their choice, Colour Genie is the solution
  22. 22. SAMPLERS COLOUR WEEK SAMPLER OFFER • Choosing colour made easy • Buy an Asian Paints Sampler pack and get 2 sampler packs absolutely free • SMS ‘Colourweek’ to 56161 to avail of the offer
  23. 23. THANK YOU

×