(July 23-25, 2010)
*An Intro by San Kim (EaselLearning.com/iPad)
What is Lean Startup? (Hint: lean != cheap)
How Lean Startup makes founders' lives
Why you should start a company
You are not interested solely on money
You are intrigued by the idea of creating
something from nothing
You want to create something BIG
What Is a Startup
Not small version of big company
Startups operate in extreme uncertainty.
Need to throw away some rules that apply to
Why Do Startups Fail?
NOT because of tech
#1 Reason: No one wants the product
Old Venture Model
Raise money > Build in secret > Huge launch
What if no one wants it?
You the founder do not know exactly what
kind of product the customer wants/needs.
Your job is to use customer feedback to
rapidly pivot to reach product/market ﬁt
before running out of money.
Not just numbers (Google Analytics)
“Get out of the building”
Steve Blank quote: “If you’ve never personally
sold your product to customers, you’ll never
be a great entrepreneur”
Going from one iteration to the next based
on customer feedback
Keeping what works, changing what doesn’t.
Not a leap!