Viral Marketing: Connect and Follow Samantha Victoria MSU Senior Advertising and Public Relations Fall 2009

Viral Marketing: How it Starts Create Send Link Follow One… Two… Hundreds… Thousands… MILLIONS … all for FREE.

Create

Send

Link

Follow

Fly or Fail Some companies fail at viral marketing campaigns Trickery Fake Blogging Contests feel gimmicky Forced and advertisement-like

Some companies fail at viral marketing campaigns

Trickery

Fake Blogging

Contests feel gimmicky

Forced and advertisement-like

What Works Best Viral Marketing is RISKY!!! Requires the right time and a homemade feel Best viral marketing: Groundbreaking Hilarious Involve celebrity LINKS!!!!

Viral Marketing is RISKY!!!

Requires the right time and a homemade feel

Best viral marketing:

Groundbreaking

Hilarious

Involve celebrity

LINKS!!!!

Capitalizing off of a Viral Video Most successful viral videos were not meant for advertising purposes. Positive Vs Negative

Most successful viral videos were not meant for advertising purposes.

Positive

Vs

Negative

“ For any company that is marketing a brand, the first thing is to be genuine in communicating what the brand is about, the personality of the brand.” -- Pete Healy, vice president of marking for Perfetti Van Melle USA, makers of Mentos

“ For any company that is marketing a brand, the first thing is to be genuine in communicating what the brand is about, the personality of the brand.”

-- Pete Healy, vice president of marking for

Perfetti Van Melle USA, makers of

Mentos

Monitoring the Blogosphere Viral videos lead to increases in posts and mentions in blogs.

Viral videos lead to increases in posts and mentions in blogs.

The viral phenomenon can be a challenging arena to create social marketing campaign but it is a fast way to create buzz about your product or brand through social media.

The viral phenomenon can be a challenging arena to create social marketing campaign but it is a fast way to create buzz about your product or brand through social media.