Tapping Into Talent Online                         Transforming Deluxe’s Talent                             Acquisition St...
Perception             Why Deluxe?
A New Normal Pioneer  Deluxe’s recession began more than a decade ago                                                Do yo...
The New Deluxe             Why Deluxe?
Shifting Talent NeedsDeluxe Five Most-Hired Positions in 2005  1. Press Operators  2. Pre-press Associates  3. Account Sal...
Shifting Talent Needs Deluxe’s Most in-Demand Positions in 2010                                            Search Marketin...
• 2008   Employment Branding Created• 2009   Roll Out New Employment Brand         Secure Recruitment Marketing Platform  ...
Dumb              Internet   Mobile     TerminalsTechnology Transformation
You are hiring for digital roles
Recruiting Transformation
Using Social Media for Employment
Our Recruiting TransformationIdeaInnovative StrategyExecuteTalent Community Manager
Deluxe Talent Community
• Change in the type of talent needed at Deluxe  • Shift to market-driven economy  • Generational shift (Millennial and Ge...
• Become a recruiting organization  • Source and hire the best candidates (high quality)  • Enhance the candidate experien...
The power to define and control a brand is   shifting from corporations and institutions         to individuals and commun...
TURN CANDIDATES           INTO CUSTOMERS                 Awareness                Consideration                 Conversion...
Rapidly putting Deluxe in the lead!
Online Footprint
• Our Talent Community grew from 3,500 members to    134,000 in just one year  • Half of our positions each month from Oct...
94.8% satisfaction with application,                       interview and hiring processFacebook            LinkedIn       ...
It [Deluxe Talent Community] gave me a sense for     the personality of the organization; showed me the    company is comm...
Demand a Seat @ the Table
Digital Marketing Specialist  •   Profile Management  •   Audience Building  •   Sentiment/reputation Management  •   Cont...
LEHRN Social Recruiting Deluxe Corp
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LEHRN Social Recruiting Deluxe Corp

  1. 1. Tapping Into Talent Online Transforming Deluxe’s Talent Acquisition StrategyTwitter - @Deluxejobs
  2. 2. Perception Why Deluxe?
  3. 3. A New Normal Pioneer Deluxe’s recession began more than a decade ago Do you think theyFew businesses have as much of a understand no one dank buggy-whip aroma… writes checks anymore? 9/21/09 Last 2 years 12/30/09 were truly In 2010, Deluxe will go from Rodney the Great Dangerfield to Bob Hope Depression – Beth Lilly, 12/31/09 for us CHANGE OR DIE… Pioneer a new normal or cease to exist Why Deluxe?
  4. 4. The New Deluxe Why Deluxe?
  5. 5. Shifting Talent NeedsDeluxe Five Most-Hired Positions in 2005 1. Press Operators 2. Pre-press Associates 3. Account Sales Reps 4. Customer Service/Sales Associates 5. Bindery Work Why Deluxe?
  6. 6. Shifting Talent Needs Deluxe’s Most in-Demand Positions in 2010 Search Marketing ManagerE-marketing Delivery Specialist Technology Solutions Analyst Marketing Database Analyst Director of Analytics and Insight Interactive Designer Virtual Desktop Technology Engineer Product Manager Ecommerce Director Manager Technology Solutions and Support Experience Strategist Why Deluxe?
  7. 7. • 2008 Employment Branding Created• 2009 Roll Out New Employment Brand Secure Recruitment Marketing Platform Research/Learn about Talent Communities Identify need for Talent Community Mngr Hire Talent Community Manager• 2010 Build Employment Marketing Infrastructure The Journey
  8. 8. Dumb Internet Mobile TerminalsTechnology Transformation
  9. 9. You are hiring for digital roles
  10. 10. Recruiting Transformation
  11. 11. Using Social Media for Employment
  12. 12. Our Recruiting TransformationIdeaInnovative StrategyExecuteTalent Community Manager
  13. 13. Deluxe Talent Community
  14. 14. • Change in the type of talent needed at Deluxe • Shift to market-driven economy • Generational shift (Millennial and Gen C) • Rapid pace of innovation • Employer brand management in the digital age • Gain credibility with the talent we are trying to attractWhy Transform our Recruiting Model?
  15. 15. • Become a recruiting organization • Source and hire the best candidates (high quality) • Enhance the candidate experience • Promote the culture change at Deluxe • Lower time to fill and cut job board spend • Increase employee retention/engagement • Help drive brand awarenessSetting Goals
  16. 16. The power to define and control a brand is shifting from corporations and institutions to individuals and communitiesTalent Can Differentiate Your Brand
  17. 17. TURN CANDIDATES INTO CUSTOMERS Awareness Consideration Conversion New Hire Net Promoters Training Referrals Ambassadors Culture Keepers TURN EMPLOYEES INTO EVANGELISTSTalent Management Effectiveness Grid
  18. 18. Rapidly putting Deluxe in the lead!
  19. 19. Online Footprint
  20. 20. • Our Talent Community grew from 3,500 members to 134,000 in just one year • Half of our positions each month from October 2010- January 2011 were filled with candidates from the Talent Community • 13% of our community members wait 30 days or more before applying for a positionResults
  21. 21. 94.8% satisfaction with application, interview and hiring processFacebook LinkedIn YouTube Twitter Blog•11% average •5% average •32% average •12% average •2,410 visitsincrease in fans increase in increase in views increase in (Sept – Dec)per month (Sept - followers per per month followers perDec) month (Sept - Dec) month •881 visits in (Sept - Dec) (Sept - Dec) November•1,900 page •1,500 total videoviews in •1,410 page views in •445 totalNovember views in November followers November•415 total fans •1,765 total followers Results
  22. 22. It [Deluxe Talent Community] gave me a sense for the personality of the organization; showed me the company is committed to doing business in todays socially enabled environment (particularly important to me given what I do); and provided enough details about the particular position and its context to allow me to pursue it with confidence. Great job.Erika, Talent Community Member
  23. 23. Demand a Seat @ the Table
  24. 24. Digital Marketing Specialist • Profile Management • Audience Building • Sentiment/reputation Management • Content Creation • Marketing/Promotion • Video@deluxeintern

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