Intro:NowThen Looking at the current Cloud Computing market small business and ISPs and end user emergent trends and adoption rates
Rate of change is now faster than it’s every beenExamples: Time spent online in 2000 = 2.7h/week, 2010 = 18h/week or 666% increase!Examples: Active blogs 2000 = 12,000 , 2010 = 141 millionExamples: Daily SMS 2000 = 400,000, 2010 = 4.5 billionExamples: Storage 2000 = $10/gb, 2010 = 6c
Growth and cost saving
3 out 5 employees don’t believe they need to be in the office to be productive95% of information workers report that they use a personal device at work – now45% of millennials world wide say they use social networking at work REGARDLESS of whether they are permitted or not!Enabled by not-quite ubiquitous connectivityDriven by user desires to do everything in the most convenient way for themDriven by user desire to be able to do what the person next to them doesDriven by user desire to work togetherDriven by user expectation that things are easy
What we’re seeing is that sharing is essential to them, sharing with both those internally and externally –it’s no good if they send a business proposal to a client and they can’t open the document.It’s essential to be able to express ideas with the clarity with which they intended, it’s life or death, mortgage payment or default at times. It’s not good getting a graph that looks like it was created in 2000 when everyone else is pitching in 2011.
Timing: 3 minutes Key Points:Microsoft strives to be first and best on the Windows platform and best-in-class on other devices to deliver the best possible productivity experience. We believe that the key to delivering the best experience is to deliver a connected experience whenever possible, with rich content creation capabilities available when offline.Social computing represents an opportunity to make the productivity experience more collaborative while providing the kind of user experience that people love.Office 365 is where Microsoft Office meets the cloud, for anywhere access to people, information, and productivity tools. Script:From the very beginning, when our focus was on delivering core word processing, spreadsheet software, and presentation software, we always strived to provide the best experience on the Windows platform. As Microsoft Office has matured, it has progressively grown to include a set of back-end services that extend and enhance the user experience—our commitment to delivering the best experience has never wavered. The Microsoft Office applications and services are the tools that people globally use to communicate, collaborate, and create compelling materials. Moving forward, we recognize that people want that experience regardless of what device they’re running. We’ll always focus on being first and best on the Windows platform, but we’re also delivering best-in-class experiences on other devices. For example, Office for Mac is a highly popular and successful program; in fact, it’s one of the best-selling applications for Apple computers. As other devices become increasingly more important in people’s lives—such as the iPhone and iPad, as well as Android-based devices—we’re looking at how we extend the Office platform to them as well. A great example is Lync, which will be available for all major smartphone platforms. And across all of the devices—and the applications they run—we believe that a key to delivering the best productivity experience is to make that experience a connected one whenever possible, with rich content creation capabilities available when offline.Another key aspect of the consumerization of IT is the popularity of social computing. Online social tools can make the productivity experience more collaborative and help people connect more easily with each other. Bringing the power and potential of social computing technologies into the enterprise—whether by integrating consumer social apps into your business processes or providing enterprise-equivalent apps that add the necessary privacy and security capabilities—can help directly boost productivity while providing the kind of user experience that people love.We’ll jump a little deeper into those topics in just a moment, but before we move on I’d just like to mention Office 365. Office 365 is where Microsoft Office meets the cloud. We believe the cloud is really the future of IT, and it’s a key enabler of a lot of the consumerization trend, providing anywhere connectivity to people, information, and applications, unrelated to a specific device. Office 365 brings together Microsoft Office, Microsoft SharePoint Online, Microsoft Exchange Online, and Microsoft Lync Online in an always-up-to-date service. In keeping with our goal to deliver best-in-class experiences across devices and platforms, Office 365 supports mobile use as well as use on a Mac client. Office 365 also offers the best service level agreement policies in the industry, along with robust disaster recovery capabilities, globally redundant backups, and extensive privacy features. Additional Information:“Office for Mac 2011 To Get the ‘Ribbon’ UI,” Redmond Channel Partner, February 11, 2010, http://rcpmag.com/articles/2010/02/11/office-for-mac-2011-to-get-the-ribbon-ui.aspx“Steve Ballmer: Office 365 Launch,” June 28, 2011, http://www.microsoft.com/presspass/exec/steve/2011/06-28Office365.mspx
2013 1/3rd of the worlds workforce will be mobileChinese millennials spend 34 hours a week using social toolsData is expanding at 40x per year, IT professionals by just 1.4x
Timing: 2 minutes Key Points:Microsoft offers a centralized, unified management platform to enable you to manage your infrastructure from a single pane of glass. The key to maximizing security and productivity is to control access based on the user, the level of trust you have in the device, and the business impact of the information.Microsoft investments in systems management will extend the types of devices that you can manage with a single platform and increasingly provide you with a choice between on-premises and cloud-based management. Script:With more and more devices in use in the enterprise, IT professionals must deal with an increasingly complex IT environment, making security and management likewise more complex. Microsoft delivers a security and management platform that will help IT to protect the enterprise while supporting today’s changing workstyle:We offer a single, end-to-end security and management platform, providing an integrated, extensible environment for managing IT resources from the desktop to the data center and enabling you to use the same consoles and tools for managing physical, virtual and cloud IT environments. Looking specifically at client management, this means having a single pane of glass for asset intelligence, desired configuration management, software update management, software distribution, operating system deployment, and power management.Enabling access from different devices based on the user, the level of trust in the device (managed or unmanaged), and the business impact of the information will help ensure the security of your information and network while maximizing productivity. I’ll talk in a little more detail about those two points in a moment, but I’d just like to highlight a couple of areas that we are investing in with our systems management platform, to help further simplify management:We are extending the platform to support an increasing range of devices. We want to support the devices your people are using—regardless of the platform each device uses. With Microsoft System Center Configuration Manager 2012, you’ll be able to manage any mobile device that connects through Exchange ActiveSync, including devices based on Windows Phone, iOS (iPhone or iPad), Symbian, and Android.We think you should have the option to manage your systems from either on-premises or the cloud, and we’ll continue to make more cloud options available.
Agility and responsiveness are becoming more overwhelming drivers than simply saving moneyMoving into new markets in new parts of the world is simpleNiels Bohr once said – “making predictions is difficult – especially about the future” Businesses can easily explore a new market because the attendant risk of doing so is greatly reduced as a result of not having to invest in infrastructure to enable the explorationExample: Esri a company that creates complex geographic relationship models for industry and government has been able to move into new markets because they haven’t had to invest in infrastructure in each region they want to explore
One man in a container can have the appearance of a massive company and he’s able to enter markets and do things.Exceedra – a start up that helps manufacturers feeding supply chains to know what to sell in and at what price is helping companies like Hiniken, Pirelli and Revlon understand what they need to place into the channel. They’re small with staff count countable on fingers and toes, but they act like a massive company attracting massive clients.
Massive companies can do things that would have been very difficult previously because of their scale, like exploit a new market where once it would have been too expensive.Associated Press – built the News Reader application to try to attract readers from traditional paper press to digital, they wouldn’t have been able to try something like that with an unproven record without the ability to control scale and cost with the cloud
The ability to expand and contract resources is the only way to enable that need to grow and shrink and it’s the only way to deal with Risk metrics, bursting into the cloud to do Monte Carlo simulations – working out the risks that can affect asset prices over a variety of time horizons.
UnpredictabilityCloud bursting, Air Products uses as solution built on premises using HPC Server to “cloud burst” when they need to model specific business needs
Lets be honest compliance policies and legislation haven’t quite caught up yet.Enter Hybrid as a deployment method
Front end web services are an obvious choice to move to cloud technology as are email systems. Royal Mail have moved over 28,000 employees to the Microsoft BPOS as have small companies like Shine Therapies who provide occupational, speech and language therapies in the NW of england
If I were going to be in one business that has to be ultra efficient it’s going to be this one.By 2015 20% of the Fortune 500 will be cloud -Service Providers
A city in developed nation uses about 10MW of power, a global class DC uses about 30MW If you want one you can buy for about $19mUsers don’t expect downtime any more, it gets in the way and it gets ugly fast.
In 2011 the internet transfers 50 Exabytes of data, every day.I did some maths, take that data write it to a DVD, put the DVDs in a 747 and fly them and you’ll still have to do that 13,000 more times to move an Exabyte
You tube video of GFS DC tour
Internet of things
The Future of IT
What does the future look like?Simon May,Client and Cloud Evangelist@simonsterhttp://simon-may.com
Productivity Integration with external social networks Internal social computing tools Online meetings Presence & IM Social networking Voice & video Productivity will be And best-in-class best on Windows on other devices
Security and ManagementTools That Help IT to Protect the Enterprise Central, unified Access control based on the level of trust management platform Level of business impact (means of access) Low Unmanaged (Web) Managed Medium (VDI/Citrix) High Single, end-to-end security (DirectAccess, enterprise VPN) and management platform With System Center 2012, manage any mobileA look device that connects through Exchange ActiveSync, including Windows-, iOS-, Symbian-, and Android- based devicesahead… • Will manage Windows devices best and be best- in-class on other devices Achieve the same management results as with on- premises solutions at a lower cost
Cloud definition What is a cloud?Cloud computing is a model for enabling convenient,on-demand network access to a shared pool ofconfigurable computing resources (e.g., networks,servers, storage, applications, and services) that can berapidly provisioned and released with minimalmanagement effort or service provider interaction.This cloud model promotes availability and iscomposed of five essential characteristics, three servicemodels, and four deployment models. The NIST Definition of Cloud Computing
Public?The cloud infrastructure is made available to thegeneral public or a large industry group and isowned by an organization selling cloud services.
Private?The cloud infrastructure is operated solely for anorganization. It may be managed by the organizationor a third party and may exist on premise or offpremise.
Hybrid?The cloud infrastructure is a composition of twoor more clouds (private, community, or public)that remain unique entities but are boundtogether by standardized or proprietarytechnology that enables data and applicationportability (e.g., cloud bursting for load-balancing between clouds).
Cloud Security Robust security controls: Do you have these attestations?
GFS Data Center video Available here: http://www.youtube.com/watch?v=hOxA1l1pQIw
Adopt a “cloud first” approachWorkloads that can’t move will remain on-prem Get closer to the business Work as one as technical barriers come downBecome app centricFocus time and resource around managing apps, not infrastructure Will divest ownership To the right parts of the business
Managing appsExpert in marrying applications, experience and knowlage Enable flexibility Through managing the environementManage resourceExpert in understanding cost implications and placing workload accordingly STOP! Doing non-value add, like patching and hardware maintainance
Cloud integratorConnecting public and private clouds together Dev-Op Ensures smooth application operationCloud resource managerExpert in understanding cost implications and placing workload accordingly
IT MarketeerInternally markets the IT departments capabilities Security Analyst Understands and mitigates business risk