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CBS + AOL + Yahoo Loc Natl Capabilities
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CBS + AOL + Yahoo Loc Natl Capabilities

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  • 1. PDF created with pdfFactory trial version www.pdffactory.com
  • 2. By rethinking our business we’ve taken a huge step forward in the digital space. We’ve positioned ourselves for the future and are fast on our way to repositioning our medium as one on the cutting edge of innovation. - Dan Mason, President and CEO of CBS Radio PDF created with pdfFactory trial version www.pdffactory.com
  • 3. exponential growth there are 219,537,606 internet users in the united states 72.3% of the population Source: 2008 Miniwatts Marketing Group PDF created with pdfFactory trial version www.pdffactory.com
  • 4. broad reach Traditional Radio Peaks during morning and evening “drive-time” PDF created with pdfFactory trial version www.pdffactory.com
  • 5. broad reach Dayparting Streaming Spots Utilize the “At Work” day part with :30s or :60s spots number of users PDF created with pdfFactory trial version www.pdffactory.com
  • 6. Our History August 2008: CBS Radio declared most listened to online radio CBS Radio signs exclusive service in the comScore Arbitron Online power AOL agreement to Radio Ratings The next 11 online streams Radio are launched 100th online stream launches CBS Radio becomes most WCBS-AM in NY launches listened to online radio first online stream service 2004 2005 2006 2007 2008 PDF created with pdfFactory trial version www.pdffactory.com
  • 7. World’s Biggest Audio Streaming Network Total National Monthly Streaming Inventory 57,900,000 + streaming sessions 9,200,000 + unique listeners PDF created with pdfFactory trial version www.pdffactory.com
  • 8. Target the entire country with AOL and Yahoo! PDF created with pdfFactory trial version www.pdffactory.com
  • 9. Target Texas + 5% Pre-rolls Featured Streaming Synchronized Banners Spots Banners PDF created with pdfFactory trial version www.pdffactory.com
  • 10. broad reach Target Dallas Monthly streaming listeners Monthly streaming sessions CBS 163,777 CBS 720,827 AOL/dfw 33,138 AOL/dfw 293,783 Yahoo/dfw 41,421 Yahoo/dfw 311,666 PDF created with pdfFactory trial version www.pdffactory.com
  • 11. RADIO is an AUDIO MEDIUM The Ear is our Business CBS RADIO DALLAS’ average per session listening time is approximately 2 hours and 50 minutes! PDF created with pdfFactory trial version www.pdffactory.com
  • 12. the assets Streaming Websites PDF created with pdfFactory trial version www.pdffactory.com
  • 13. the streaming assets Featured Banners Pre-roll Videos 180x150 Audio/video Placing a prominent Pre-roll (:15s) stamp on the Mandatory Viewing listening experience Streaming Spots and Synchronized Banners Client’s banners appear when their streaming spot airs “Open the Player Now and Click on the Banner!” PDF created with pdfFactory trial version www.pdffactory.com
  • 14. geo-targeting Geo-targeting Different ads in different locations in the same stop sets PDF created with pdfFactory trial version www.pdffactory.com
  • 15. PDF created with pdfFactory trial version www.pdffactory.com
  • 16. PDF created with pdfFactory trial version www.pdffactory.com
  • 17. the website assets Banners online advertisements create awareness and click-through for clients PDF created with pdfFactory trial version www.pdffactory.com
  • 18. the website assets Standard banner sizes each format has several standard creative sizes, all IAB compliant for maximum compatibility Major Also Runs Streaming 728x90 120x60 468x60 120x90 234x60 160x600 300x250 180x150 125x125 PDF created with pdfFactory trial version www.pdffactory.com
  • 19. beyond the inventory Half-Off Deals Drive revenue from the sale of half price gift certificates to restaurants, spas, golf courses and much more (at a discounted rate) on the stations website. PDF created with pdfFactory trial version www.pdffactory.com
  • 20. beyond the inventory World Now The video platform on all CBS Radio websites „ Can showcase all types of videos, including sports, news local contests, artist performances, original content and more „ Sell pre-roll assets „ Create a custom player and custom content for your client PDF created with pdfFactory trial version www.pdffactory.com
  • 21. beyond the inventory Now Playing ► See what is playing currently on a station ► Purchase the song via iTunes or Amazon ► Dedicate a song ► View station history ► Share the station via Email or AIM ► Search tracks PDF created with pdfFactory trial version www.pdffactory.com
  • 22. beyond the inventory Holiday Hub Sites The one-stop shop for all major holiday content and deals ► Features holiday photographs and voting polls ► Dedicate songs ► Vote on holiday contests, best love songs etc. ► Gift and dining suggestions and deals PDF created with pdfFactory trial version www.pdffactory.com
  • 23. independent reporting ▶ Accurate and thorough documentation confirming execution ▶ Monitor campaign performance to ensure success PDF created with pdfFactory trial version www.pdffactory.com