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Streaming Radio - CBS + AOL + Yahoo Demo Targeting Networks [Compatibility Mode]
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Streaming Radio - CBS + AOL + Yahoo Demo Targeting Networks [Compatibility Mode]

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  • 1. streaming CAPABILITIES PDF created with pdfFactory trial version www.pdffactory.com
  • 2. The CBS Radio Streaming Network is Leading the Way… PDF created with pdfFactory trial version www.pdffactory.com
  • 3. CBS RADIO is the #1 internet radio company in the world Millions + + WEEKLY UNIQUE LISTENERS Source: comScore/Arbitron November 2008 (CBS/AOL radio with the projected addition of Yahoo LAUNCHCast) PDF created with pdfFactory trial version www.pdffactory.com
  • 4. CBS RADIO is the #2 Streaming Media Network after You Tube MONTHLY MINUTES STREAMED 12,290,000,000 4,510,000,000 2,731,000,000 984,000,000 449,000,000 Note: All stats are per comScore Video Metrix except CBS RADIO / AOL- those numbersarefrom WebCast Metrics PDF created with pdfFactory trial version www.pdffactory.com
  • 5. We can reach an audience that is relevant to you Here’s how we do it… PDF created with pdfFactory trial version www.pdffactory.com
  • 6. The Assets: Advertising Units Pre-roll Videos Featured Banners Audio/video (:15s) 180x150 Mandatory Viewing Placing a prominent stamp on the listening experience Streaming Spots and Synchronized Banners Client’s banners appear when their streaming spot airs PDF created with pdfFactory trial version www.pdffactory.com
  • 7. The Assets: The CBS Radio Network PDF created with pdfFactory trial version www.pdffactory.com
  • 8. The Capabilities: Geo-targeting We can harness the power of our distribution with the ability to serve different ads within the same stop sets depending on the location of the user PDF created with pdfFactory trial version www.pdffactory.com
  • 9. The Capabilities: Demo-targeting We have grouped our CBS Radio stations, our AOL stations and our Yahoo Music LAUNCHcast stations into different networks based on the demographic of the listeners. You can choose any network in any DMA across the entire U.S. CHR, AC, Country: W 25-54 Young CHR, Hot AC, Country: W 18-34 Rocker: M 25-54 Young Rocker: M 18-34 Urban: Blk 18-54 News/Talk: A 35+ Classics: A 25-54 PDF created with pdfFactory trial version www.pdffactory.com
  • 10. Buying a CBS Radio Station Every CBS Radio station belongs to a “mini-network” within its local market. This means that we’re able to provide increased reach and relevance. (Example) Local station: KEZK-FM in St. Louis AC station; reaches W25-54 KEZK-FM is a part of the CHR, AC, Country: W25-54 Network, so by buying KEZK-FM you can also reach all W25-54 listeners on AOL Radio and Yahoo Music LAUNCHcast in St. Louis PDF created with pdfFactory trial version www.pdffactory.com
  • 11. The Accountability Accurate and thorough documentation confirming execution Monitor campaign performance to ensure success PDF created with pdfFactory trial version www.pdffactory.com
  • 12. CHR, AC, Country Young CHR, Hot AC, Country Rocker Young Rocker Urban News/Talk W 25-54 W 18-34 M 25-54 M 18-34 Blk 18-54 A 35+ AC, CHR, Country Hot AC, CHR, Country Active/Alternative Rock, Classic Active/ Alternative Rock, Rhythmic AC, Rhythmic Classic Hits, FM Talk, Hits, Classic Rock, Country, Classic Hits, Classic CHR, Smooth Jazz, Spanish, News, News/Talk, Sports FM Talk, Jack,News, Rock Urban, Urban Adult News/Talk, Sports, Triple A CBS Radio CBS Radio CBS Radio CBS Radio CBS Radio CBS Radio AOL (294) Baltimore: WLIF-FM Baltimore: WWMX-FM Baltimore: WJFK-AM Boston: WBCN-FM Atlanta: WAOK-FM Baltimore: WHFS-FM Alternative (23) Charlotte: WKQC-FM Boston: WBMX-FM Boston: WZLX-FM Cleveland: WKRK-FM Atlanta: WVEE-FM Boston: WBZ-AM Best Of (5) Chicago: WCFS-FM Charlotte: WNKS-FM Charlotte: WFNZ-AM Las Vegas: KXTE-FM Charlotte: WBAV-FM Chicago: WBBM-AM Blues (5) Cleveland: WDOK-FM Cleveland: WQAL-FM Chicago: WSCR-AM Los Angeles: KROQ-FM Charlotte: WPEG-FM Dallas: KLLI-FM Christian (4) Dallas: KVIL-FM Hartford: WTIC-FM Cleveland: WNCX-FM New York: WX RK-FM Chicago: WBBM-FM Dallas: KRLD-AM Classical (13) Hartford: WRCH-FM Houston: KKHH-FM Detroit: WXYT-AM Philadelphia: WYSP-FM Dallas: KMVK-FM Detroit: WWJ-AM Country (19) Minneapolis: WLTE-FM Las Vegas: KLUC-FM Houston: KILT-AM Portland: KUFO-FM Detroit: WVMV-FM Hartford: WTIC-AM Eclectic (12) New York: WWFS-FM Las Vegas: KMX B-FM New York: WFAN-AM San Francisco: KITS-FMHartford: WZMX-FM Houston: KIKK-AM Gospel (3) Riverside-PS: KEZN-FM Orlando: WOMX-FM Philadelphia: WIP-AM West Palm: WPBZ-FM Los Angeles: KTWV-FM Las Vegas: KSFN-AM Indie (7) Sacramento: KYMX -FM Pittsburgh: WBZW-FM Sacramento: KHTK-AM AOL (258) Orlando: WJHM-FM Las Vegas: KXNT-AM Jazz (13) San Diego: KYXY-FM Pittsburgh: WZPT-FM Seattle: KZOK-FM Alternative (23) Phoenix: KZON-FM Los Angeles: KFWB-AM Lite Sounds (23) St. Louis: KEZK-FM Sacramento: KZZO-FM Tampa: WQYK-AM Best Of (5) Portland: KVMX-FM Los Angeles: KLSX-FM Metal (11) West Palm: WEAT-FM San Diego: KSCF-FM AOL (262) Blues (5) Sacramento: KSFM-FM Los Angeles: KNX -AM Misc. (2) AOL (211) San Francisco: KLLC-FM Alternative (23) Christian (4) San Francisco: KMVQ-FM Minneapolis: WCCO-AM Oldies (14) Alternative (23) Seattle: KBKS-FM Best Of (5) Classical (13) Tampa: WLLD-FM New York: WCBS-AM Pop (21) Best Of (5) St. Louis: KYKY-FM Blues (5) Country (19) Tampa: WSJT-FM New York: WINS-AM R&B/Soul (16) Christian (4) AOL (147) Christian (4) Eclectic (12) Tampa: WYUU-FM Philadelphia: KYW-AM Rock (30) Comedy (3) Alternative (23) Classical (13) Gospel (3) Washington: WLZL-FM Pittsburgh: KDKA-AM Seasonal (16) Country (19) Best Of (5) Comedy (3) Indie (7) Washington: WPGC-FM Portland: KCMD-AM Soundtracks (7) Dance/Electronic (18) Comedy (3) Country (19) Jazz (13) West Palm: WNEW-FM San Francisco: KCBS-AM Themes (18) Eclectic (12) Country (19) Eclectic (12) Latino (12) AOL (55) Seattle: KPTK-AM World/Intl (21) Gospel (3) Dance/Electronic (18) Gospel (3) Lite Sounds (23) Hip Hop (14) St. Louis: KMOX-AM Yahoo (152) Indie (7) Eclectic (12) Indie (7) Metal (11) Jazz (13) Washington: WJFK-FM Alternative/Indie (6) Kids (4) Indie (7) Jazz (13) Misc. (2) Latino (12) Christian/Gospel (5) Latino (12) Kids (4) Latino (12) Oldies (14) R&B/Soul (16) Classical (5) Lite Sounds (23) Latino (12) Lite Sounds (23) Rock (30) Yahoo (36) Country (13) Misc. (2) Lite Sounds (23) Metal (11) Seasonal (16) Hip Hop (8) Decades/Hits (32) Oldies (14) Pop (21) Misc. (2) Soundtracks (7) Jazz (10) Jazz/Blues (10) Pop (21) Yahoo (142) Oldies (14) Themes (18) Latino (5) Lite Sounds (14) Seasonal (16) Alternative/Indie (6) Rock (30) World/Intl (21) R&B Soul (13) More Stations (19) Soundtracks (7) Country (13) Seasonal (16) Yahoo (129) Oldies (3) Themes (18) Dance/Electronic (8) Soundtracks (7) Alternative/Indie (6) Pop (15) Yahoo (106) Decades/Hits (32) Themes (18) Christian/Gospel (5) R&B Soul (13) Alternative/Indie (6) Kids (3) World/Intl (21) Classical (5) Rock (24) Christian (5) Latino (5) Yahoo (114) Country (13) Country (13) Lite Sounds (14) Alternative/Indie (6) Decades/Hits (32) Dance/Electronic (8) More Stations (19) Christian/Gospel (5) Lite Sounds (14) Decades/Hits (32) Oldies (3) Classical (5) More Stations (19) Kids (3) Pop (15) Country (13) Oldies (3) Latino (5) Rock (24) Decades/Hits (32) Pop (15) Lite Sounds (14) Lite Sounds (14) Rock (24) More Stations (19) More Stations (19) Oldies (3) Rock (24) PDF created with pdfFactory trial version www.pdffactory.com
  • 13. PDF created with pdfFactory trial version www.pdffactory.com

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