2009 Krld Media Kit [Read Only] [Compatibility Mode]

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2009 Krld Media Kit [Read Only] [Compatibility Mode]

  1. 1. Live and Local 4131 N. CENTRAL EXPRESSWAY DALLAS, TX 75204 214.525.7000 fax 214.525.7375 www.KRLD.com PDF created with pdfFactory trial version www.pdffactory.com
  2. 2. PROFILE THE News/Talk Station In North Texas! KRLD NewsRadio boasts an all-star team of anchors and reporters; the largest NewsRadio staff in North Texas. Why Dallas/Fort Worth tunes in: • Traffic and Weather on the :08s • CBS News at the Top of the Hour • Sports at :15 and :45 • “The Other Side of the News” with Mike Rogers • The KRLD Nightly Business News with David Johnson • Ernie & Jay Mid-day feature a cross-talk of hot topics from locally to internationally, 10 AM – 2 PM • KRLD Nightly News Roundup with Scott Braddock, weeknights 7 – 8 PM • The Clark Howard Show • Texas Overnight with Charley Jones Mid – 4 AM • Neil Sperry’s Lawn & Garden Show Traffic & Weather KRLD, the leader in traffic, provides over 500 reports a week to help keep listeners safe on the road and get them where they’re going. KRLD’s Brad Barton is North Texas’ only full-time radio meteorologist. For over 28 years Brad’s award winning reports have comforted listeners, especially during the Texas severe weather season! Texas Rangers KRLD is the flagship station for the 25+ stations on the Texas Rangers Radio Network. Award winning play-by-play from Eric Nadel and Victor Rojas provides listeners with precise calls and colorful insights. Partnerships KRLD.com 214.525.7000 fax 214.525.7375 PDF created with pdfFactory trial version www.pdffactory.com
  3. 3. OUR AUDIENCE 18 – 24 1.7% 25 – 34 10.5% 35 – 44 17.0% 45 – 54 30.9% 55 – 64 20.6% MALE 66% 65+ 19.3% FEMALE 34% Less than $25,000 8.7% $25,000-$34,999 6.6% $35,000-$49,999 15.4% $50,000-$74,999 19.8% $75,000+ 49.5% Less Than 12th Grade 1.5% High School Graduate 21.2% Some College 34.4% College Graduate 23.1% White 87.2% Post Graduate Degree 15.3% Black 6.1% Hispanic 4.8% Others 2.6% Affluent Empty Nesters - $50K+/No Kids Home/Age 45+ 27.1% Affluent Full Nesters - $75K+/Kids at Home 7.5% Graying Affluents – Age 50+/Family Income $50K+ 23.5% Affluent White Collar – Family Income $100K+ 14.9% Affluent Blue Collar – Family Income $75K+ 23.7% Source: Dallas/Ft. Worth Mar06-Feb07 ARBITRON, Adults 18+ KRLD.com 214.525.7000 fax 214.525.7375 PDF created with pdfFactory trial version www.pdffactory.com
  4. 4. COVERAGE MAP • 50,000 watt KRLD is heard in 106 counties! • One of the things that sets KRLD apart is our Skywave Service. At night, waves bounce off a charged layer in the Earth’s atmosphere and travel for hundreds of miles covering the Southwest, from the Rockies to the Mississippi River. * The reason daytime and nighttime groundwave coverage differentiate is because two different antennas are used day and night. The nighttime antenna is used to suppress the skywave towards the northeast. KRLD.com 214.525.7000 fax 214.525.7375 PDF created with pdfFactory trial version www.pdffactory.com
  5. 5. NEWS No other Dallas/Ft. Worth radio station delivers more news – live and local each weekday. Up-to-the-minute news with Mark Watkins, Alice Rios, and Mike Rogers. Featuring National and world news from CBS News correspondents. Business • Business Update with David Johnson • CEO Spotlight • CBS MarketWatch Report Features WEEKDAY MORNINGS 5 – 10a Mike Rogers and Brad Barton • The “Other Side of the News” with Mike Rogers • Pet of the Week • Community Hero Sports • KRLD Sports with Roger Emrich and Chris Schneider Traffic • Traffic updates every 10 minutes on the 8’s with our team of airborne reporters over North Texas Weather • Updates every 10 minutes with traffic and weather together on the :08’s featuring KRLD’s fulltime meteorologist Brad Barton WEEKDAY AFTERNOONS 2 – 7p • The 1080 weather radar to pinpoint storms and Alice Rios and Mark Watkins keep North Texas safe KRLD.com 214.525.7000 fax 214.525.7375 PDF created with pdfFactory trial version www.pdffactory.com
  6. 6. BUSINESS • David Johnson has been KRLD’s Business Analysis for 29 years and is one of the most respected business voices in the radio. • KRLD delivers 28 business reports every day at :25 and :55 past the hour • Real-time updates, insights and breaking news from Wall Street and financial markets across the world. • David interviews the top CEOs from around the country that are making news during the “CEO Spotlight” weekdays at 6:23 PM • The podcast of “CEO Spotlight” can also be heard on KRLD.com • David is also the host of NPR’s “MarketWatch” that broadcasts across 1200 radio stations worldwide. KRLD.com 214.525.7000 fax 214.525.7375 PDF created with pdfFactory trial version www.pdffactory.com
  7. 7. SPORTS KRLD is the first to cover the latest in sports with exclusive interviews and reports. During baseball season, KRLD transforms into the Texas Rangers Radio Network covering every game! KRLD is also the official News and Traffic station of Texas Motor Speedway. Chris Schneider can be heard as a member of the "KRLD Morning News" and "Texas State Networks." Chris has been honored with multiple Dallas Press Club Katie Awards, TAPB Awards and State Networks Association awards for Best Sportscasts, Sports Features and Sports Programming. Roger Emrich is a Sports Reporter for KRLD and “Texas State Networks.” Roger worked as a sportswriter for the New Orleans Times Picayune before moving on to WCKW radio in LaPlace, LA, and then to KDNT Radio in Denton, TX, before going to work for the Texas State Network in Austin as bureau chief at the state capitol. In 1993 Roger moved to Dallas, remaining with TSN and joining the KRLD sports department. KRLD.com 214.525.7000 fax 214.525.7375 PDF created with pdfFactory trial version www.pdffactory.com
  8. 8. ERNIE & JAY MID-DAY Weekdays 10A - 2P Ernie Brown opens his phones to a wide range of callers and welcomes all points of view. Drawing on his extensive education in history, accessing his personal contacts with many leaders in their fields, Ernie is naturally funny and easy-going. Making him the ideal personality to represent a unique, perspective and open conversation on news and issues happening now. What separates Jay McFarland from many other talk show hosts is that he genuinely wants to hear the audience’s opinions, ideas, and solutions. Jay is a realist who feels it is important to take time to find the good in life so that we are not consumed by the bad. Jay believes in cutting through the rhetoric and focusing on what’s best for Texans and Americans. KRLD.com 214.525.7000 fax 214.525.7375 PDF created with pdfFactory trial version www.pdffactory.com
  9. 9. NIGHTS THE LARS LARSON SHOW Weeknights 9P – 12A Emmy and Peabody award winner Lars Larson brings over 30 years of experience as a radio and television journalist to the microphone for three hours of the best talk radio in America. Six hours of daily preparation (and a producer on each coast) keep The Lars Larson Show on top of the news and top-of-mind for listeners across the country. Lars has picked up more than 70 awards from the Associated Press, Society of Professional journalists, the National Press Club (as well as the Emmy’s and a Peabody) for his reporting and documentaries. He has appeared on “The O’Reilly Factor”, “Scarborough Country”, “Fox and Friends” and countless local radio shows around the United States. He is a regular contributor to “Brainstorm” and “Talkers” magazine. TEXAS OVERNIGHT WITH CHARLEY JONES Weeknights 12A – 4A Charley Jones shows sincere interest in every caller's opinion, while offering his own insight into the hottest local and national issues of the day. Texas Overnight is a major source for information, focusing on conversation rather than confrontation. Charley has over a 30 year broadcasting career in Dallas/Ft. Worth. Stations include the legendary KZEW, The Oasis, and KRLD. Charley is a regular contributor on national television, CBS 11 in north Texas, and the BBC Radio in London. In 2002, Charley was inducted into the Texas Radio Hall of Fame. KRLD.com 214.525.7000 fax 214.525.7375 PDF created with pdfFactory trial version www.pdffactory.com
  10. 10. WEEKENDS Custom Weekend Programming: • Texas Fishing & Outdoors with Brian Hughes • The Home Show with Tom Tynan • Unconventional Wisdom, The CSE Investment Show with Joseph Hooper & Aaron Zalewski • Financial Success Coaching with Kim Snider • Money Matters with Ken Moraif • Common Sense Investing with Victor McClure NEIL SPERRY Saturday & Sunday 8A – 11A For more than 25 years, North Texas gardeners have listened to Neil Sperry on KRLD NewsRadio 1080 for all the latest gardening information and answers to all of their lawn and garden questions. Along with his award-winning radio program on KRLD, on Saturday and Sunday, he can also be heard on more than 60 stations across Texas as part of the Texas State Network, Saturdays from 11 AM – 12 PM. In addition to his radio programs, Neil is the author of Neil Sperry’s Complete Guide to Texas Gardening with one-half million copies of its first and second editions in print. He is also the editor of his own lawn and garden magazine, which is published 10 times a year. KRLD.com 214.525.7000 fax 214.525.7375 PDF created with pdfFactory trial version www.pdffactory.com
  11. 11. PROGRAM GUIDE KRLD’s Weekday Programming 12:00a – 4:00a Texas Overnight with Charley Jones 4:00a – 5:00a America in the Morning 5:00a – 10:00a KRLD Morning News 10:00a – 2:00p Ernie & Jay Mid Day 2:00p – 7:00p KRLD Afternoon News 7:00p – 8:00p KRLD Nightly News Roundup 8:00p – 9:00p The Clark Howard Show 9:00p – 12:00p The Lars Larson Show KRLD.com 214.525.7000 fax 214.525.7375 PDF created with pdfFactory trial version www.pdffactory.com
  12. 12. PROGRAM GUIDE KRLD’s Saturday Programming KRLD’s Sunday Programming 12:00a – 3:00a Texas Overnight with Charley 12:00a – 5:00a Texas Overnight with Charley Jones Jones 3:00a – 5:00a Purity Products 5:00a – 6:00a Texas Fishing and Outdoors with Brian Hughes 5:00a – 7:00a Texas Fishing and Outdoors with Brian Hughes 6:00a – 6:30a This Week in Austin 7:00a – 8:00a Unconventional Wisdom, The 6:30a – 8:00a KRLD’s Sunday Morning News CSE Investment Show 8:00a – 11:00a Neil Sperry’s Texas Gardening 8:00a – 11:00a Neil Sperry’s Texas Gardening 11:00a – 12:00p Money Matters with Ken Moraif 11:00a – 12:00p Saving Your Financial Life with 12:00p – 1:00p The Real Estate Investor Radio Rodney Anderson Show with Steve Davis 12:00p – 1:00p Financial Success Coaching 1:00p – 3:00p The Home Show with Tom Tynan with Kim Snider 3:00p – 6:00p Kim Komando 1:00p – 3:00p The Home Show with Tom Tynan 6:00p – 7:00p CBS 60 Minutes on Radio 3:00p – 4:00p Money Matters with Ken 7:00p – 8:00p Returns for Living with Fred Moraif Cowley 4:00p – 5:00p The Real Estate Investor Radio 8:00p – 9:00p CBS Weekend Roundup Show with Steve Davis 9:00p – 12:00p The Clark Howard Show 5:00p – 6:00p Common Sense Investing with Victor McClure 6:00p – 8:00p Costas on the Radio 8:00p – 9:00p CBS Weekend Roundup 9:00p – 12:00a The Best of The Lars Larson Show *KRLD Weekend programming subject to change with sports programming KRLD.com 214.525.7000 fax 214.525.7375 PDF created with pdfFactory trial version www.pdffactory.com
  13. 13. ONLINE KRLD offers numerous opportunities for you to expand your business online. KRLD.com is a great way to increase your exposure to an affluent, educated audience. Just a few of our website features include… • Streaming Spots • Streaming Pre-roll • Podcast Pre-roll • Banner Ads • Online Directory Podcasts • Custom Micro-sites • KRLD Marketplace where listeners can find half-offs specials on great restaurants, rounds of golf, and several other KRLD advertisers’ products • Sponsorship of Mobile Traffic Alerts, KRLD Weather, KRLD Listener Poll, etc. Banner Ads Streaming KRLD.com 214.525.7000 fax 214.525.7375 PDF created with pdfFactory trial version www.pdffactory.com
  14. 14. PROMOTIONS & EVENTS January February March Big Game Big Giveaway Daytona 500 Watching Savor Dallas Daytona 500 Trip Party North Texas Irish Festival Giveaway Dallas Boat Show TMS True Fan Contest Spring Training Trip Giveaway April May June TMS Race Weekend KRLD Comedy Night TMS Race Weekend Byron Nelson Indy 500 Trip Giveaway KRLD Your Money Event Rangers Road Trip Giveaway July August September Pennies for Pets Drive Restaurant Week Plano Balloon Festival Restaurant Week Kick-Off TMS Fan Fest Breakthroughs in Dallas Boat Show Cowboys Suite Deal Medicine Rangers Road Trip Cowboys Suite Deal Giveaway October November December Anniversary Event TMS Race Weekend White Rock Marathon Dallas Boat Show Cowboys Suite Deal Christmas is for Caring Cowboys Suite Deal Cowboys Suite Deal KRLD.com 214.525.7000 fax 214.525.7375 PDF created with pdfFactory trial version www.pdffactory.com
  15. 15. COMMUNITY INVOLVEMENT Held the third week of August, Restaurant Week is going on its 11th year with over 120 participating restaurants. Diners make reservations for a 3-course prix fixe dinner at the area’s finest restaurants for only $35 per person. $7 from each dinner goes to benefit the North Texas Food Bank and Lena Pope Home. “Breakthroughs in Medicine” is a one-day health event that features some of the leading health physicians and researchers from around the country. These medical experts share the latest in medical technology as it pertains to the most critical issues. Medical and health related vendors are also on-hand with interactive booths and breakout seminars. More than just a race, the marathon is a citywide event founded in 1971 by Dr. Kenneth H. Cooper and Pearl Harbor Survivor, Tal Morrison. Runners from 13 foreign countries and 47 states travel to Dallas to participate in this world-class event. The Marathon is recognized by Runner’s World magazine as one of the top 20 marathons in the United States and is a fundraiser to benefit the Scottish Rite Hospital. KRLD was named “Partner in Philanthropy” and given dedication of “1080 Place” at a special ceremony for the Denton State School. For 29 years, KRLD has raised money and gifts for the over 700 developmentally disabled residents of the school. By calling a special hotline listeners make contributions to holiday gifts for the residents. KRLD.com 214.525.7000 fax 214.525.7375 PDF created with pdfFactory trial version www.pdffactory.com
  16. 16. ENDORSEMENT & MERCHANDISING • Street team promotion at a business/location • Traffic and weather every 10 minutes on the 8’s with our traffic team and fulltime meteorologist, Brad Barton. • Award-winning afternoon talk personalities, Jay McFarland and Ernie Brown • KRLD Morning and Afternoon News • Financial Analyst, David Johnson on Morning and Afternoon Drive • Sports with Chris Schneider and Roger Emrich • Sports Central with Mike Ogulnick • Texas Rangers Baseball – every game heard only on KRLD • Texas Ranger ticket incentives • On-site and on-air at Texas Motor Speedway • Talent endorsements for products/services • Live anchor reads • Signature events: Breakthroughs in Medicine, Women’s Small Business Forum and Accelerated Networking Expo, Restaurant Week, KRLD Your Money Event, Pennies for Pets, Small Business Breakfast *All subject to programming approval KRLD.com 214.525.7000 fax 214.525.7375 PDF created with pdfFactory trial version www.pdffactory.com
  17. 17. STREET SQUAD • “Ernie and Jay Midday” broadcasting live from your business • Product sampling • Texas Rangers Player Appearances • Street Squad Ticket Hits • Pavilion Parties • Let us create a custom event! KRLD.com 214.525.7000 fax 214.525.7375 PDF created with pdfFactory trial version www.pdffactory.com
  18. 18. AWARDS KRLD is proud to say that we won the most 2008 Texas Associated Press News Awards of any station in Texas. 1st Place Awards 2nd Place Awards Best Spot News - North Texas Tornado Newscast - KRLD Morning News Best Continuing Coverage - North Texas Floods Reporter - LP Phillips Best Special Series - LP Phillips Spot News Reporter - Matt Thomas - Shattered Dreams Sports Story - Chris Schneider Best Sportscast - Chris Schneider - Tumultuous TO Best Use of Sound - Chris Schneider Feature - Mike Rogers - Indy car race - Tumultuous T.O. Season Best Play by Play - Eric Nadel - Rangers vs Orioles, Major League Record Best Sports Series - Chris Schneider - Who is Wade Phillips? 2008 National Edward R. Murrow Award 2006-07 Texas Associated Press Broadcasters 2006 Katie Awards 2006 Kindness to Animals Media Award 2006 Denton State School Partner in Philanthropy 2005 Charles Green Award for Excellence in Journalism 2005 Texas Association of Broadcasters’ Bonner McLane Public Service Award 2004 & 2005 Texas Association of Broadcasters’ Lone Star Leader Award 2003 – 2004 1st Place Texas Associated Press Awards 1994 National Association of Broadcasters’ Marconi Award 1993 National Association of Broadcasters’ Crystal Award KRLD.com 214.525.7000 fax 214.525.7375 PDF created with pdfFactory trial version www.pdffactory.com

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