Design the design process
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Design the design process






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    Design the design process Design the design process Presentation Transcript

    • OMA: cosmos creatorsthe design of design processes
    • CCTV HQ
    • Seattle public library
    • Seattle public library
    • Seattle public library
    • Casa da Música
    • Casa da Música
    • Casa da Música
    • vision,explore,iterate
    • VISION
    • a breakthrough“that element, of defining an agendaand defining of where you want tofocus to create a breakthrough, issomething that we don’tcommunicate” – Rem KoolhaasOMA in Conversation
    • the critic“What the OMA process focuses on isnot the creator but the critic. In ourway of working, the important personis the one who is shown variousoptions and then makes a criticaldecision.” – Rem KoolhaasDZ
    • books“Rather than presenting the mainbuildings concepts and its big ideas, aconcept book made by OMA restagesmoments of office life on its pages andre-enacts the main design events thatmade this building possible.”AY 74
    • archives“Archiving the models allowedarchitects to keep the traces ofcreativity for a longer period of time;de-archiving them meant they couldrediscover those traces of designinvention that time had left intact.”AY 65
    • layer upon layer
    • OMA book machineVia
    • OMA book machineVia
    • re-useThe vast amounts of researchregurgitated by the OMA machine getssifted and refined in book form,keeping the method transparent andthe information easy to re-use.Justin McGuirk - the Guardian
    • iterate“When you have creative minds youget a lot of ideas. The luxury product isin the fact that we can actually test allof them.” – Stephanie AkkaouiWW icon
    • idea/model
    • freedom to work“You can walk out or you can stay thewhole night and you can work here.You have a freedom to continue towork.” – Mark Veldman146 WW
    • there is no outside“Manhattan, Seattle, Cordoba arebrought into the office; their life is re-enacted in the studio practice.”AY 85
    • OMA office Hong Kong
    • over and over againAt first glance there appear to beperspex and foam models for dozens ofprojects - but close up you see they’reall clearly the same site, a masterplan inMoscow, modelled over and overagain, with different arrangements andrelationships of buildings.146 WW
    • studio
    • secret roomPhilippe Ruault-
    • cosmos“The design studio does not simplyform a microcosm, which wouldexplain, give reason to, or reflect theoverarching macro structures. It israther a universe, an entire cosmos.”AY 27
    • repeat“Creating requires architects torecollect and to recycle, to interpretand to repeat, to redefine andreassemble. In this process of doingthis, new ideas spark the designers’imagination, new shapes emerge.”AY 95
    • CCTV
    • CCTV shaking table testRem Koolhaas and Ole Scheeren. © Ole Scheeren 2006.
    • the ones that remain“this process [of design critique]makes you drop several aspects of theinitial design bit by bit; the ones thatremain are those that we think arereally important.” – ErezAY 34
    • re“the ‘re’-stands at theheart of design.”AY 103
    • eternal seminar“In many ways, OMA functionsas an eternal architecture-school seminar, with Koolhaasin the role of professor.”DZ
    • sourcesAlbena Yaneva – Made by the Office for Metropolitan Architecture: AnEthnography of DesignDaniel Zalewski Intelligent Design – Can Rem Koolhaas kill the skyscraper Wiles – Inside OMA, ICON 100
    • OMA/progress6 October 2011 - 19 February 2012Barbican Art Gallery
    • thanks!