Recruiting in Social Media - Case Superman

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Recruiting in social media - Case study Superman Viral Resume, branding and online presence of a company.
(Puheenvuoro Rauman kauppakamarin & Mainostoimisto Jabadabaduun aamiaistilaisuudessa 5.3.2013 Rauma)

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Recruiting in Social Media - Case Superman

  1. RECRUITINGIN SOCIAL MEDIA an erm up ew e #S vi th of po int
  2. "HOW WAS YOUR DAY?"is a question that matters a lotmore than it seems.
  3. Me? Used to coach job hunters and now in the same situation.MATE, YOU HAVE TO GLOW
  4. Me? Used to coach job hunters and now in the same situation.MATE, YOU HAVE TO GLOW TA ND O UT A ND S
  5. Why should you depend onFACELESS E-MAILS ANDCRAPPY OLD PDFs?
  6. When you can dosomething different. TA ND O UTA ND S
  7. If youre remarkable, then its likely that some people wont like you. Thats part of the definition of remarkable. Nobody gets unanimous praise -- ever.The best the timid can hope for is to be unnoticed. Criticism comes to thosewho stand out. playing it safe. Following the rules. They seem like the bestways to avoid failure.Alas, that pattern is awfully dangerous.The current marketing "rules" willultimately lead to failure. In a crowdedmarketplace, fitting in is failing. In abusy marketplace, not standing out isthe same as being invisible.Seth Godin
  8. If youre remarkable, then its likely that some people wont like you. Thats part of the definition of remarkable. Nobody gets unanimous praise -- ever. OU T!The best the timid can hope for is to be unnoticed. Criticism comes to thosewho stand out. playing it safe. Following the rules. They seem like the best TA NDways to avoid failure.SO SAlas, that pattern is awfully dangerous.The current marketing "rules" willultimately lead to failure. In a crowdedmarketplace, fitting in is failing. In abusy marketplace, not standing out isthe same as being invisible.Seth Godin
  9. what is yourONLINEPRESENCE?
  10. 5 reasons whyYOUR ONLINE PRESENCEWILL REPLACE YOURRESUME IN 10 YEARS. source: http://www.forbes.com/sites/danschawbel/2011/02/21/5-reasons-why- your-online-presence-will-replace-your-resume-in-10-years/
  11. 1.Social networking use isskyrocketing while email isplummeting.Employers are reviewing your profiles to see whatkind of person you are outside of work, who you’reconnected to, and how you present yourself.
  12. 2.You can’t find jobstraditionally anymore.If you don’t have an online presence, you won’tappear to be relevant and you will be passed overfor more savvy applicants that have visibility.
  13. 3.People are managing theircareers as entrepreneurs.In the career field, the term “Careerpreneur”describes a professional who manages their careerlike an entrepreneur, always searching for the nextbig opportunity.
  14. 4.The traditional resume isnow virtual and easy tobuild.Employers use LinkedIn as a search tool to find toptalent, and job seekers use LinkedIn to leveragetheir network in support of their search.
  15. 5.Job seeker passion hasbecome the deciding factor inemployment.Your online presence communicates, or shouldcommunicate, what you’re truly and genuinelypassionate about. 83% of job seekers would ratherhave a job they love than a job that pays well.
  16. so this is myVIRAL RESUME
  17. SUPERMAN SJÖMAN
  18. Why Slideshare?Slideshare is one of thebiggest most vibrant businesscommunities online todayWorks on every computer or mobile deviceEmbeds nicely in Facebook, LinkedIn & Blogs
  19. Why Slideshare? Slideshare is one of the biggest most vibrant business HARE communities online today OS RE ASYTSU PE Works on every computer or mobile device Embeds nicely in Facebook, LinkedIn & Blogs
  20. Why Slideshare?It’s a crazy idea, but puttingyourself out there andmaking it easy for people tospread your story is the name ofthe game now.
  21. Your job is not being anEMPLOYEE
  22. Your job is to be F**king greatSALESPERSON
  23. for the past 33 years, i have looked in the mirror every morning and asked myself:IF TODAY WERE THE LAST DAYOF MY LIFE,WOULD I WANT TO DO WHAT IAM ABOUT TO DO TODAY?and whenever the answer has been “no” for too manydays in a row, i know i need to change something.(Steve Jobs)
  24. Run from what’s comfortable.Forget safety.Live where you fear to live.Destroy your reputation.Be notorious.(Rumi)
  25. The Hard FactsFull Name: Age: Location:Jarkko Sjöman 34 Salo, FinlandLanguages: Degree: English, Finnish, B.Sc. Econ. Swedish, German
  26. former bank managerwannabe hipster in a suitmad sales skillsvisual and viral personout of the box
  27. The SkillsPersonal Branding: Marketing: Personal Style: Superman Social & Viral Unusual Brand Development: Coaching: Outstanding, ordered Companies & Entrepreneurs
  28. Knows something about branding,marketing and entrepreneurshipAND NOTHING ABOUT ANYTHING.
  29. Average guy withAVERAGE ACADEMIC CAREER.
  30. My hustle is moreIMPORTANT THAN MY MBA
  31. PERSONALITY²+Professional excellence =
  32. PERSONALITY²+Professional excellence =
  33. I’m interested in all kind ofopportunities.CONTACT ME AND I WILL TELL YOUMORE. UNLEASH THE SUPERMAN.
  34. Clearly taking yourself to level of a Superman isn’tappropriate in all cases but the core point remains.
  35. So go on Clark, if you have thesame feeling. Dressing room isjust around the corner.GET CAPE. WEAR CAPE. FLY.
  36. CASE STUDY: SUPERMAN
  37. as w myso this isVIRAL RESUME
  38. REMEMBER: PASSION
  39. THIS WAS FUNGET CAPE. WEAR CAPE. FLY.slideshare.net/sjomanabout.me/j_sjomanjarkko.sjoman@vakio.com
  40. credits In this presentation I have used a number of photos where I have not been able to determine the actual owner.Honor and respect to these unknown photographers for their awesome work. By using these images, I might very well have F*cked up and broken a few copyright laws.But sincerely I do not want The FBI or Hells Angels to show up at my house. If I have messed up your life by using your photo, let me know. Respect.

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