Twitter 101

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  • Twitter 101

    1. 1. TextNovember 5th, 2012
    2. 2. WHAT IS TWITTER?
    3. 3. WHAT IS TWITTER?Information network of discovering andsharing the most up-to-date news andinformation (that you care about) in 140character messages, a.k.a. Tweets.
    4. 4. TWITTER GLOSSARY• Tweet: A message that is 140 characters or less• Retweet (RT): Re-sharing or giving credit to someone else’s tweet• Feed: Stream or homepage of Tweets• Handle: Username• Mention (@): Symbol used to reference another user by his or her handle• Hashtag (#): Symbol used to denote a topic or keyword to begin a conversations • These hashtagged keywords are hyperlinked so you may click on one to view other Tweets with that same hashtagged keyword Examples: #marketing, #Halloween, #elections• Twitter Lists: A list is a group of Twitter users. • You can create your own lists or subscribe to lists created by others. • Viewing a list timeline will show you a stream of Tweets from only users on that list
    5. 5. Menu bar Compose Twee Recent Company infopictures/links 92 followers Our Tweets Current Hult Twitter page
    6. 6. Homepage Tweets of (Feed) people we followCompose Tweet Hashtag Trends Hult Twitter Feed
    7. 7. WHY IS TWITTER USEFUL?• Contains information in a real-time format• Allows you to : • Choose the brands, people, resources that you want to follow • Contribute your own Tweets
    8. 8. IN ADDITION...• Potential to: • Build your brand • Find new business contacts • Enhance business relationships • Utilize as tactic for marketing/PR initiatives
    9. 9. USER DEMOGRAPHICSwitter has 140M Users - compared to Facebook an YouTube that is small...but still mighty!
    10. 10. USER DEMOGRAPHICSwitter has 140M Users - compared to Facebook an YouTube that is small...but still mighty! • According to a recent Pew Internet Research Study • 8% of online adults use Twitter on a typical day • This number has doubled since 2010
    11. 11. USER DEMOGRAPHICSwitter has 140M Users - compared to Facebook an YouTube that is small...but still mighty! • According to a recent Pew Internet Research Study • 8% of online adults use Twitter on a typical day • This number has doubled since 2010 • Some additional stand outs: • African Americans - More than one quarter of online African Americans (28%) use Twitter • Young Adults - One quarter (26%) of Internet users ages 18-29 use Twitter
    12. 12. HOW TO USE IT• Find & follow: • The handles you follow can be news sources, businesses, celebrities, friends, etc.• Check & refresh: • Stream of Tweets on your Feed• Use it “On the Go” • Available on mobile, Tweets on the go
    13. 13. HOW TO BEGIN TWEETING• Build Your Voice • Tweet and/or Retweet• Explore AND Interact • Include others in your Tweets using the @ symbol with their handle • Favorite Tweets you like (Similar to like button on Facebook) • Include pictures or videos in Tweets • Immerse yourself in (#) hashtag discussions
    14. 14. TECHNIQUES TO BUILD AN AUDIENCE• Share• Listen• Ask• Respond• Reward• Demonstrate Leadership & Know-How• Establish A Voice
    15. 15. TWITTER FOR BUSINESSAsk yourself some questions: • What should we Tweet about? • Tweet about things that are relevant • What is our Twitter objective? • Shaping company/product brand, PR, lead generation, customer service, engaging/socializing with customers • Prioritize the goals and work towards them • What is our Twitter strategy? • Zeroing on a few objectives will help your strategy fall into place
    16. 16. TWITTER FOR BUSINESSAnd a few more questions: • Who should we follow? • Existing and potential customers • Competitors • Industry related organizations • Bloggers, reporters, and news outlets • Social heavy weights and trend setters
    17. 17. TWITTER FOR BUSINESSAnd a few more questions: • What are our metrics for Twitter success? • Followers • Following • Following to Followers Ratio - A high amount of Following and a low amount of Followers is not good • Updates - Active is good
    18. 18. TWITTER FOR BUSINESS Now, for a few rules:• Don’t bombard your followers • Rapid-fire tweets are frowned upon - unless you are a national news organization reporting on an event• Onlytweet when you have something interesting to say • Tweeting famous quotes, personal observations and headlines gets boring - try to keep it relevant and engaging
    19. 19. TWITTER FOR BUSINESSAnd a couple more rules: • Don’t follow people indiscriminately • For business, when selecting who to follow the rules of cocktail party apply - avoid politics, religion and polarizing celebrities • Avoid the temptation to re-report the news • Most Twitter-ers are already following a news feed - no need to add to that • Don’t try to make a sale with every tweet • Between sales and marketing messages, be sure to mix in good amounts of ‘no strings attached’ communications
    20. 20. PROMOTED PRODUCTS AND TWEETS

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