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Photography

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From compelling images to shooting techniques, this presentation goes over the basis of photography and what makes a great picture to tell a story.

From compelling images to shooting techniques, this presentation goes over the basis of photography and what makes a great picture to tell a story.

Published in: Education

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  • 1. Photography The  most  powerful  weapon  in  the  worldSaturday, March 2, 13
  • 2. WORLD PRESS PHOTO OF THE YEAR 2012 Paul Hansen, Sweden, Dagens Nyheter Photojournalism @Journo2GoSaturday, March 2, 13
  • 3. The Power Of ImagesSaturday, March 2, 13
  • 4. Why Photojournalism? @Journo2GoSaturday, March 2, 13
  • 5. Saturday, March 2, 13
  • 6. Storytelling @Journo2GoSaturday, March 2, 13
  • 7. Elements of Storytelling • Beginning,  middle  and  end • Who,  what,  where,  when,  why,  how  and  so   what? • Proximity,  timeliness,  importance @Journo2GoSaturday, March 2, 13
  • 8. Perspective Bringing  your  audience  to  your  storySaturday, March 2, 13
  • 9. Urban Chicken Farming @Journo2GoSaturday, March 2, 13
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  • 27. Conservation Cemetery @Journo2GoSaturday, March 2, 13
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  • 55. Saturday, March 2, 13
  • 56. Basics of Visual StorytellingSaturday, March 2, 13
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  • 61. Lungarno  Serristori  -­‐  6:59  a.m. Start EarlySaturday, March 2, 13
  • 62. Florence Explore all times of the daySaturday, March 2, 13
  • 63. Wide, Medium and Tight Getting  a  variety  of  shots  to  tell  a  complete  storySaturday, March 2, 13
  • 64. Venice Establish your settingSaturday, March 2, 13
  • 65. Venice Introduce elements of storySaturday, March 2, 13
  • 66. Venice DetailSaturday, March 2, 13
  • 67. Fill the Frame @Journo2GoSaturday, March 2, 13
  • 68. Saturday, March 2, 13
  • 69. Rule of Thirds @Journo2GoSaturday, March 2, 13
  • 70. Innovation Hub Opening www.ufl.eduSaturday, March 2, 13
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  • 73. Simple Background @Journo2GoSaturday, March 2, 13
  • 74. Saturday, March 2, 13
  • 75. Eddie Adams • Combat  Photographer • Vietnam  War • The  general  killed  the  Viet  Cong;  I  killed  the  general   with  my  camera.  Still  photographs  are  the  most   powerful  weapon  in  the  world.  People  believe  them;   but  photographs  do  lie,  even  without  manipulation.   They  are  only  half-­‐truths.  ...  What  the  photograph   didnt  say  was,  What  would  you  do  if  you  were  the   general  at  that  time  and  place  on  that  hot  day,  and   you  caught  the  so-­‐called  bad  guy  after  he  blew  away   one,  two  or  three  American  people?”Saturday, March 2, 13
  • 76. Eddie  Adams Street ExecutionSaturday, March 2, 13
  • 77. WWII - Street KissSaturday, March 2, 13
  • 78. Kevin  Carter Sudan FamineSaturday, March 2, 13
  • 79. Eliott  Erwitt Segregated Water FountainsSaturday, March 2, 13
  • 80. Oded  Bality The Power of OneSaturday, March 2, 13
  • 81. Charles  C.  Ebbets Lunch atop a SkyscraperSaturday, March 2, 13
  • 82. Compelling Photographs • Ethos,  Pathos,  Logo • Who,  What,  Where,  When  and  Why • Story • Angle • Audience  (Cheerios  Test)Saturday, March 2, 13
  • 83. Rhetoric • Ethos • Pathos • Logos AristotleSaturday, March 2, 13
  • 84. Ethos • Credibility,  seriousness  of  purpose   (NYT:News  ::  ESPN:Sports) • Trust  in  a  service  (Ebay,  Paypal,   Amazon) • SpamSaturday, March 2, 13
  • 85. Pathos • Emotional  response  (Invisible  children,   50  people  one  question,  ESPN  E:60) • Hardest  to  achieve • Design  is  keySaturday, March 2, 13
  • 86. Logos • Reason,  logic  or  statistics. • How  you  present  your  information • Changes  over  time  and  deviceSaturday, March 2, 13
  • 87. Annie Leibovitz • Started  at  Rolling  Stone  Magazine • Began  getting  to  know  her  subjects  in   depth  (taking  drugs  with  The  Stones) • Moved  onto  more  elaborate  portraits. • Career  evolved  from  photojournalism   to  fashionSaturday, March 2, 13
  • 88. Annie LeibovitzSaturday, March 2, 13
  • 89. Henry Cartier-Bresson • 1908-­‐2004 • First  “street  photographer” • Early  adopter  of  35mm  format. • Roamed  the  streets  of  Paris • Covered  WWII,  King  George  VSaturday, March 2, 13
  • 90. Henry Cartier-BressonSaturday, March 2, 13
  • 91. Let’s Talk Photo Theory • Why  can’t  we  pinpoint  what  makes  a   great  photograph? • Semiology  comes  back! • Resource  Matching  Hypothesis  (RMH) • Available  Resources  (AR)  and   Required  Resources  (RR)Saturday, March 2, 13
  • 92. What makes a good photograph? • Focal  point(s)  and  where  this  focal   point  is  in  relation  to  the  background. • Relationship  of  the  subject  to  the   setting • How  we  process  an  imageSaturday, March 2, 13
  • 93. AR and RR • Available  Resources  -­‐  mental  capacity   we  have  for  processing  a  task   (processing  a  photo) • Required  Resources  -­‐  Capacities  needed   to  process  the  task Stuart FranklinSaturday, March 2, 13
  • 94. Persuasiveness of a Photo • RR>AR  -­‐  Failed  to  persuade  the  viewer • RR<AR  -­‐  Idiosyncratic  thoughts  form Stanley J. FormanSaturday, March 2, 13
  • 95. Angle • How  can  the  angle  of  your  picture   change  the  perception? • Think  about  how  you  see  the  world   (pedestrian  view) • Any  extreme  view  will  ultimately   change  the  RR  to  process  the  image.Saturday, March 2, 13
  • 96. Street ExecutionSaturday, March 2, 13
  • 97. Eliott  Erwitt Segregated Water FountainsSaturday, March 2, 13
  • 98. Oded  Bality The Power of OneSaturday, March 2, 13
  • 99. Vernazza,  Italy My BackpackSaturday, March 2, 13
  • 100. My  BagSaturday, March 2, 13
  • 101. My  BagSaturday, March 2, 13
  • 102. Recommended Tools GorillaPod  (joby.com) ($40) Nikon  D7100 Apple  iPhone  4s ($1,200) ($200) Lapel  Mic ($25) Audio-­‐Technica  ATR-­‐3550 Cameras AccessoriesSaturday, March 2, 13
  • 103. Recommended Tools GorillaPod  (joby.com) ($40) Nikon  D7100 Apple  iPhone  4s ($1,200) ($200) Lapel  Mic ($25) Audio-­‐Technica  ATR-­‐3550 Cameras AccessoriesSaturday, March 2, 13
  • 104. CAMERAS All  the  nit  picky  stuffSaturday, March 2, 13
  • 105. CAMERAS • Light  /  Exposure • Shutter  Speed • Aperture • ISO • LensesSaturday, March 2, 13
  • 106. Saturday, March 2, 13
  • 107. LIGHT EXPOSURE • Light  Meter • Measures  in  “stops” • Stops  are  increments  you  can  adjust   your  exposure  (f-­‐stops)  (shutter   speed) • *Not  always  correctSaturday, March 2, 13
  • 108. METERINGSaturday, March 2, 13
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  • 118. SHUTTER SPEED • Length  of  time  your  shutter  is  open • Time  allowed  to  capture  light • Speed  of  subjectSaturday, March 2, 13
  • 119. APERTURE • Controls  how  much  light  goes  onto  the  image   sensor  (or  nilm) • Controls  the  depth  of  nield  (DOF) • Can  change  with  cheaper  lenses • More  expensive  lenses  have  a  constant   aperture • Measured  in  F-­‐stops  (f/2.8  f/4  f/5.6)Saturday, March 2, 13
  • 120. ISO • Low  number  =  low  sensitivity  to  light • High  number  =  high  sensitivity  to  light • Quality  (sharper  images  with  lower  ISO) • Higher  ISO  allows  you  to  shoot  a  faster   shutter  speed  (think  sports  at  night)Saturday, March 2, 13
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  • 122. LENSES • Ultra-­‐Wide  (10-­‐24mm) • Wide  (18  -­‐  35mm) • Zoom • Prime  (24mm,  35mm,  50mm) • Telephoto  (85mm,  105mm,  200mm) • Super-­‐Telephoto  (300mm  -­‐  800mm)Saturday, March 2, 13
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  • 126. Aperture 3 @Journo2GoSaturday, March 2, 13
  • 127. Final Cut Pro 7 @Journo2GoSaturday, March 2, 13
  • 128. Final Cut Pro X @Journo2GoSaturday, March 2, 13
  • 129. Creative Workflow @Journo2GoSaturday, March 2, 13
  • 130. Creative Workflow @Journo2GoSaturday, March 2, 13
  • 131. Social Media @Journo2GoSaturday, March 2, 13
  • 132. Deepwater  Horizon  Spill  Site,  Gulf  of  Mexico Finding a Passion @Journo2GoSaturday, March 2, 13
  • 133. Questions? @Journo2GoSaturday, March 2, 13
  • 134. Contact • Steve  Johnson • Journo2go@gmail.com • Journo2Go.com • @Journo2go Ben  Hill  Grifnin  Stadium @Journo2GoSaturday, March 2, 13