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Freelancing 101

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Photography and writing are just hobbies, right? Wrong. Photography and writing are some of the best jobs in the world, and in this session we will cover what it takes to start a freelancing business …

Photography and writing are just hobbies, right? Wrong. Photography and writing are some of the best jobs in the world, and in this session we will cover what it takes to start a freelancing business as a journalist.

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  • 1. Freelancing 101 Starting  your  career  now @Journo2GoSunday, March 3, 13
  • 2. Freelancing 101 - Checklist • Product  (you) • Visual  Identity • Networking • Promotion @Journo2GoSunday, March 3, 13
  • 3. Product - Decide what you want to do • Find  out  what  you  hate  doing  -­‐  try   every  type  of  journalism  job  (or  non   journalism  job) • This  will  lead  to  what  you  love  doing • Run. @Journo2GoSunday, March 3, 13
  • 4. Run. • Find  every  opportunity  to  practice • 10,000  hours • No  assignment  is  too  small @Journo2GoSunday, March 3, 13
  • 5. So you’ve started to build a product. Now  what? @Journo2GoSunday, March 3, 13
  • 6. Sunday, March 3, 13
  • 7. BRANDING ...  but  I’m  not  taking  a  public  relations  course. @Journo2GoSunday, March 3, 13
  • 8. WHY DO I NEED BRANDING? • Freelancing  might  be  your  ticket • Ever  want  to  write  an  opinion? • Key  to  land  a  job • Maybe  you  want  to  go  into  PR @Journo2GoSunday, March 3, 13
  • 9. @Journo2GoSunday, March 3, 13
  • 10. Sunday, March 3, 13
  • 11. @Journo2GoSunday, March 3, 13
  • 12. Sunday, March 3, 13
  • 13. ELEMENTS OF A BRAND • Product • Font • Color  Scheme • Logo • Social  Media @Journo2GoSunday, March 3, 13
  • 14. LOGO • Symbol  that  represents  who  you  are • Matches  your  color  scheme  /  font • Recognizable  from  a  thumbnail @Journo2GoSunday, March 3, 13
  • 15. WHY IS A LOGO IMPORTANT @Journo2GoSunday, March 3, 13
  • 16. HOW WE CAN TELL A STORY @Journo2GoSunday, March 3, 13
  • 17. DESIGN COMPONENTS @Journo2GoSunday, March 3, 13
  • 18. DESIGN MUSTS • Must  be  clear • Must  get  message  across  (from   various  distances) • Visual www.drudgereport.com @Journo2GoSunday, March 3, 13
  • 19. DESIGN COMPONENTS vs @Journo2GoSunday, March 3, 13
  • 20. LOGO EXAMPLES: Presidential  Race  -­‐  Logos @Journo2GoSunday, March 3, 13
  • 21. SIMPLE? vs @Journo2GoSunday, March 3, 13
  • 22. YOUR AUDIENCE • Identify  your  (moving)  target • How  will  they  use  this  information? • Look  for  previous  mistakes TechCrunch AOL @Journo2GoSunday, March 3, 13
  • 23. WEB DESIGN 101 • Keep  it  simple  stupid. • Keep  it  up  to  date. • Keep  it  consistent. @Journo2GoSunday, March 3, 13
  • 24. Sunday, March 3, 13
  • 25. COMPLETE DESIGN http://www.livestrong.org/ @Journo2GoSunday, March 3, 13
  • 26. @Journo2Go • Steelfish headlines • Cambria  body • Consistent  colors  (yellow,  gray,  white) • Blog  has  all  of  these  elements @Journo2GoSunday, March 3, 13
  • 27. Networking Building  on  your  brand @Journo2GoSunday, March 3, 13
  • 28. Networking Musts • Business  cards • Cold  call • Make  yourself  available • Shadow/stalk @Journo2GoSunday, March 3, 13
  • 29. “You don’t choose your mentee, your mentee chooses you.” -­‐  Gary  W.  Green,  The  Orlando  Sentinel @Journo2GoSunday, March 3, 13
  • 30. Do work. Nothing  replaces  hard  work.  Period. @Journo2GoSunday, March 3, 13
  • 31. Promotion Delicate  balance  between  conXidence  and  arrogance @Journo2GoSunday, March 3, 13
  • 32. Promotion Tips • Be  consistent • Clarify  what  you  do  on  all  platforms • Have  a  ‘landing  strip’  for  content • Guest  blogging @Journo2GoSunday, March 3, 13
  • 33. Start building your business Balance  a  budget  and  begin  charging  for  your  work. @Journo2GoSunday, March 3, 13
  • 34. Freelancing 101 - Checklist • Product  (you) • Visual  Identity • Networking • Promotion @Journo2GoSunday, March 3, 13
  • 35. Contact • Steve  Johnson • Journo2go@gmail.com • Journo2Go.com • @Journo2go Ben  Hill  GrifXin  Stadium @Journo2GoSunday, March 3, 13

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