@Journo2GoSaturday, March 2, 13
#London2012                        Covering	  the	  biggest	  sporting	  event	  in	  the	  world	  with	  a	  backpack   ...
@Journo2GoSaturday, March 2, 13
@Journo2GoSaturday, March 2, 13
London	  Olympics	  -­‐	  2012                        Who am I?                                                           ...
What is the story here?                                                  @Journo2GoSaturday, March 2, 13
Before the Trip   @Journo2GoSaturday, March 2, 13
Planning the Trip / Coverage                        •   Social	  media	  strategy                        •   Secret	  Serv...
Secret Service   @Journo2GoSaturday, March 2, 13
Secret Service   @Journo2GoSaturday, March 2, 13
International Olympic Committee   @Journo2GoSaturday, March 2, 13
Royal Guards   @Journo2GoSaturday, March 2, 13
@UFGatorBand Strategy                        •   Consistent	  posts                        •   Cross-­‐platform	  promotio...
Social Media Exercise                        •   What	  makes	  your	  story	  interesting                        •   Find...
@UFGatorBand   @Journo2GoSaturday, March 2, 13
Rehearsal   @Journo2GoSaturday, March 2, 13
Vernazza,	  Italy                        My BackpackSaturday, March 2, 13
My	  BagSaturday, March 2, 13
My	  BagSaturday, March 2, 13
Previous WorkflowSaturday, March 2, 13
Previous Workflow                        Events/MessageSaturday, March 2, 13
Previous Workflow                        Events/Message     Video	  TapingSaturday, March 2, 13
Previous Workflow                        Events/Message     Video	  Taping   Editing/ProducingSaturday, March 2, 13
Previous Workflow                        Events/Message     Video	  Taping      Editing/Producing                         ...
New WorkflowSaturday, March 2, 13
New Workflow                        Events/MessageSaturday, March 2, 13
New Workflow                        Events/Message    ShootingSaturday, March 2, 13
New Workflow                                                     •DSLR                        Events/Message    ShootingSa...
New Workflow                                                     •DSLR                                                    ...
New Workflow                                                     •DSLR                                                    ...
New Workflow                                                     •DSLR                                                    ...
New Workflow                                                     •DSLR                                                    ...
New Workflow                                                     •DSLR                                                    ...
New Workflow                                                         •DSLR                                                ...
New Workflow                                                         •DSLR                                                ...
New Workflow                                                         •DSLR                                                ...
New Workflow                                                         •DSLR                                                ...
New Workflow                                                         •DSLR                                                ...
Recommended Tools                                                                    GorillaPod	  (joby.com)              ...
Recommended Tools                                                                    GorillaPod	  (joby.com)              ...
Aperture 3Saturday, March 2, 13
Final Cut Pro 7Saturday, March 2, 13
Final Cut Pro XSaturday, March 2, 13
Timeline                        •   5 a.m. - Check the media back in the         •    2 - 5 p.m. - Afternoon events/      ...
Still Images                        Just	  as	  important	  as	  video	  when	  covering	  a	  story                      ...
Saturday, March 2, 13
Saturday, March 2, 13
Saturday, March 2, 13
Saturday, March 2, 13
Saturday, March 2, 13
Saturday, March 2, 13
Saturday, March 2, 13
Saturday, March 2, 13
Saturday, March 2, 13
Saturday, March 2, 13
Saturday, March 2, 13
Saturday, March 2, 13
Saturday, March 2, 13
Saturday, March 2, 13
Saturday, March 2, 13
Saturday, March 2, 13
Saturday, March 2, 13
Saturday, March 2, 13
Saturday, March 2, 13
Saturday, March 2, 13
Saturday, March 2, 13
Saturday, March 2, 13
Saturday, March 2, 13
Saturday, March 2, 13
Final Product                                        @Journo2GoSaturday, March 2, 13
Olympic Gators   @Journo2GoSaturday, March 2, 13
Creative WorkflowSaturday, March 2, 13
Creative WorkflowSaturday, March 2, 13
Social MediaSaturday, March 2, 13
Extension of the Story   @Journo2GoSaturday, March 2, 13
What is the story here?                                                  @Journo2GoSaturday, March 2, 13
Contact                        •   Steve	  Johnson                        •   Journo2go@gmail.com                        •...
Questions?                                     @Journo2GoSaturday, March 2, 13
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Backpacking through London - How to cover the Olympics with a single bag

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No we won’t go over how to stay in hostiles or bum a ride on the Tube. So how do you cover a feature story during the world’s largest sporting event in one of the world’s busiest cities? How do you do all of this in single backpack? We’ll cover what to pack and how to work while on the road.

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Backpacking through London - How to cover the Olympics with a single bag

  1. 1. @Journo2GoSaturday, March 2, 13
  2. 2. #London2012 Covering  the  biggest  sporting  event  in  the  world  with  a  backpack @Journo2GoSaturday, March 2, 13
  3. 3. @Journo2GoSaturday, March 2, 13
  4. 4. @Journo2GoSaturday, March 2, 13
  5. 5. London  Olympics  -­‐  2012 Who am I? @Journo2GoSaturday, March 2, 13
  6. 6. What is the story here? @Journo2GoSaturday, March 2, 13
  7. 7. Before the Trip @Journo2GoSaturday, March 2, 13
  8. 8. Planning the Trip / Coverage • Social  media  strategy • Secret  Service • Royal  Guards • International  Olympic  Committee  (IOC) @Journo2GoSaturday, March 2, 13
  9. 9. Secret Service @Journo2GoSaturday, March 2, 13
  10. 10. Secret Service @Journo2GoSaturday, March 2, 13
  11. 11. International Olympic Committee @Journo2GoSaturday, March 2, 13
  12. 12. Royal Guards @Journo2GoSaturday, March 2, 13
  13. 13. @UFGatorBand Strategy • Consistent  posts • Cross-­‐platform  promotion • Interactive  tweets • Work  with  other  media  outlets • Hashtags  and  replies @Journo2GoSaturday, March 2, 13
  14. 14. Social Media Exercise • What  makes  your  story  interesting • Find  the  top  5  @’s  you  want  to  reach • Find  the  top  5  #’s  you  want  to  include • Think  of  5  interesting  facts  about  your  story • Tweet  at  strategic  times  of  the  day. @Journo2GoSaturday, March 2, 13
  15. 15. @UFGatorBand @Journo2GoSaturday, March 2, 13
  16. 16. Rehearsal @Journo2GoSaturday, March 2, 13
  17. 17. Vernazza,  Italy My BackpackSaturday, March 2, 13
  18. 18. My  BagSaturday, March 2, 13
  19. 19. My  BagSaturday, March 2, 13
  20. 20. Previous WorkflowSaturday, March 2, 13
  21. 21. Previous Workflow Events/MessageSaturday, March 2, 13
  22. 22. Previous Workflow Events/Message Video  TapingSaturday, March 2, 13
  23. 23. Previous Workflow Events/Message Video  Taping Editing/ProducingSaturday, March 2, 13
  24. 24. Previous Workflow Events/Message Video  Taping Editing/Producing Single  PlatformSaturday, March 2, 13
  25. 25. New WorkflowSaturday, March 2, 13
  26. 26. New Workflow Events/MessageSaturday, March 2, 13
  27. 27. New Workflow Events/Message ShootingSaturday, March 2, 13
  28. 28. New Workflow •DSLR Events/Message ShootingSaturday, March 2, 13
  29. 29. New Workflow •DSLR •iPhone Events/Message ShootingSaturday, March 2, 13
  30. 30. New Workflow •DSLR •iPhone •Flip Events/Message ShootingSaturday, March 2, 13
  31. 31. New Workflow •DSLR •iPhone •Flip Events/Message Producing ShootingSaturday, March 2, 13
  32. 32. New Workflow •DSLR •iPhone •Flip Events/Message Producing ShootingSaturday, March 2, 13
  33. 33. New Workflow •DSLR •iPhone •Flip Events/Message Producing ShootingSaturday, March 2, 13
  34. 34. New Workflow •DSLR •iPhone •Flip Events/Message Producing Shooting Multiple  PlatformsSaturday, March 2, 13
  35. 35. New Workflow •DSLR •iPhone •Flip Events/Message Producing Shooting Multiple  PlatformsSaturday, March 2, 13
  36. 36. New Workflow •DSLR •iPhone •Flip Events/Message Producing Shooting Multiple  PlatformsSaturday, March 2, 13
  37. 37. New Workflow •DSLR •iPhone •Flip Events/Message Producing Shooting Multiple  PlatformsSaturday, March 2, 13
  38. 38. New Workflow •DSLR •iPhone •Flip Events/Message Producing Shooting Multiple  PlatformsSaturday, March 2, 13
  39. 39. Recommended Tools GorillaPod  (joby.com) ($40) Nikon  D7000 Apple  iPhone  4s ($1,200) ($200) Lapel  Mic ($25) Audio-­‐Technica  ATR-­‐3550 Cameras AccessoriesSaturday, March 2, 13
  40. 40. Recommended Tools GorillaPod  (joby.com) ($40) Nikon  D7000 Apple  iPhone  4s ($1,200) ($200) Lapel  Mic ($25) Audio-­‐Technica  ATR-­‐3550 Cameras AccessoriesSaturday, March 2, 13
  41. 41. Aperture 3Saturday, March 2, 13
  42. 42. Final Cut Pro 7Saturday, March 2, 13
  43. 43. Final Cut Pro XSaturday, March 2, 13
  44. 44. Timeline • 5 a.m. - Check the media back in the • 2 - 5 p.m. - Afternoon events/ U.S. performances • 6 a.m. - Eat/Shower • 6 p.m. - Edit and send all media for Western newspapers and late TV News. • 7 a.m. - Depart for days activities • 8 p.m. - Dinner • 8 - 11 a.m. - Morning events/ performances • 9 - 11 p.m. - Shoot B-roll of London • 12 p.m. (deadlines on EST) - Checkin • 12 p.m. - 1 a.m. - Check in with morning with Western media - send morning editions of Western media. content.Saturday, March 2, 13
  45. 45. Still Images Just  as  important  as  video  when  covering  a  story @Journo2GoSaturday, March 2, 13
  46. 46. Saturday, March 2, 13
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  64. 64. Saturday, March 2, 13
  65. 65. Saturday, March 2, 13
  66. 66. Saturday, March 2, 13
  67. 67. Saturday, March 2, 13
  68. 68. Saturday, March 2, 13
  69. 69. Saturday, March 2, 13
  70. 70. Final Product @Journo2GoSaturday, March 2, 13
  71. 71. Olympic Gators @Journo2GoSaturday, March 2, 13
  72. 72. Creative WorkflowSaturday, March 2, 13
  73. 73. Creative WorkflowSaturday, March 2, 13
  74. 74. Social MediaSaturday, March 2, 13
  75. 75. Extension of the Story @Journo2GoSaturday, March 2, 13
  76. 76. What is the story here? @Journo2GoSaturday, March 2, 13
  77. 77. Contact • Steve  Johnson • Journo2go@gmail.com • Journo2Go.com • @Jouro2go Ben  Hill  Grif`in  Stadium @Journo2GoSaturday, March 2, 13
  78. 78. Questions? @Journo2GoSaturday, March 2, 13

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