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Services as products; products as services

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My slides from #pctoronto 2013. What is the product management approach to services? How can services be packaged as products and how can products be packaged as services?

My slides from #pctoronto 2013. What is the product management approach to services? How can services be packaged as products and how can products be packaged as services?

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  • 1. Steven Johnson +1-571-249-1717 steve@under10consulting.com Twitter @sjohnson717 Services as products; Products as services
  • 2. Be  clear  on  the  problem  to  solve  
  • 3. “What would you say you do here?”
  • 4. “ ”“ ”Those who cannot remember the past are condemned to repeat it. George Santayana
  • 5. Master  your  plays   h4p://www.flickr.com/photos/bigdogwoody2000/2389109926/  
  • 6. Standard or Custom?
  • 7. The  tyranny  of  choice  
  • 8. The  ad  hoc  approach  is  too  complex  
  • 9. Can  you  turn  parts  into  products?  
  • 10. Build  products  from  your  capabiliJes  inventory  
  • 11. Consistency  is  the  key  to  profit   h4p://www.flickr.com/photos/sshb/473904054/  
  • 12. A  typical  process?  
  • 13. InnovaJon  begins  with  observaJon  
  • 14. “This  side  up”   h4p://www.flickr.com/photos/andyde/4762081047/  
  • 15. Adapt  to  changing  requirements  
  • 16. Remember:  buyers  aren’t  users  
  • 17. Design  ma4ers  
  • 18. Premium  price  your  unique  capabiliJes  
  • 19. “ ”“ ”If you can’t describe what you are doing as a process, you don’t know what you are doing. W. Edwards Deming
  • 20. Turning services into products Performance   retrospec.ve   Product-­‐to-­‐market   process   Idea-­‐to-­‐product   process   Product   PromoJon   Sales   OperaJons   Business   Market   Business   Market  
  • 21. What  are  your  ideas?  
  • 22. Contact me Steven Johnson +1-571-249-1717 steve@under10consulting.com Twitter @sjohnson717

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