0
Steve Johnsonsteve@under10consulting.comhttp://under10consulting.comTwitter: @sjohnson7175 things every productleader shou...
a	  shaggy	  dog	  story	  is	  an	  extremely	  long-­‐winded	  tale	  
be	  clear	  on	  the	  problem	  to	  solve	  
adapt	  to	  changing	  requirements	  
innova@on	  begins	  with	  observa@on	  
“This	  side	  up”	  hDp://www.flickr.com/photos/andyde/4762081047/	  
design	  maDers	  
buyers	  aren’t	  users	  
bring	  personas	  to	  life	  
beware	  the	  generic	  
avoid	  faceless	  markets	  
focus	  on	  personas,	  not	  markets	  
include	  personal	  characteris@cs	  
include	  personal	  characteris@cs	  
Those	  were	  the	  droids	  I	  was	  looking	  for.	  and	  professional	  concerns	  
be	  mindful	  of	  the	  important,	  not	  the	  urgent	  
…the	  needs	  of	  the	  many…	  
Product management expertiseBusiness	  Domain	   Market	  Technology	  
Then: agile optimizes productPerformance	  retrospec.ve	  Product-­‐to-­‐market	  process	  Idea-­‐to-­‐product	  process	...
Now: extend your agile processesPerformance	  retrospec.ve	  Product-­‐to-­‐market	  process	  Idea-­‐to-­‐product	  proce...
“ ”“ ”If you can’t describe what youare doing as a process, youdon’t know what you aredoing.W. Edwards Deming
Fundamental principles  Embrace change  Design matters  Target personas, notmarkets  Understand both buyersand users ...
From Fragile to Agile  Today’s agiledevelopment methodsare great but don’t missthe forest for the trees.  Moving from Fr...
hDp://www.notexactlysteve.com/	  
ContactSteve	  Johnson	  steve@under10consul@ng.com	  hDp://under10consul@ng.com	  TwiDer:	  @sjohnson717	  
5 things every product manager should know
Upcoming SlideShare
Loading in...5
×

5 things every product manager should know

429

Published on

My #pcampsfl presentation 130608

Published in: Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
429
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
7
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Transcript of "5 things every product manager should know"

  1. 1. Steve Johnsonsteve@under10consulting.comhttp://under10consulting.comTwitter: @sjohnson7175 things every productleader should knowDownload  the  slides  from  www.slideshare.net/sjohnson717  
  2. 2. a  shaggy  dog  story  is  an  extremely  long-­‐winded  tale  
  3. 3. be  clear  on  the  problem  to  solve  
  4. 4. adapt  to  changing  requirements  
  5. 5. innova@on  begins  with  observa@on  
  6. 6. “This  side  up”  hDp://www.flickr.com/photos/andyde/4762081047/  
  7. 7. design  maDers  
  8. 8. buyers  aren’t  users  
  9. 9. bring  personas  to  life  
  10. 10. beware  the  generic  
  11. 11. avoid  faceless  markets  
  12. 12. focus  on  personas,  not  markets  
  13. 13. include  personal  characteris@cs  
  14. 14. include  personal  characteris@cs  
  15. 15. Those  were  the  droids  I  was  looking  for.  and  professional  concerns  
  16. 16. be  mindful  of  the  important,  not  the  urgent  
  17. 17. …the  needs  of  the  many…  
  18. 18. Product management expertiseBusiness  Domain   Market  Technology  
  19. 19. Then: agile optimizes productPerformance  retrospec.ve  Product-­‐to-­‐market  process  Idea-­‐to-­‐product  process  Product  Promo@on  Sales  Opera@ons  Business  Market  Business  Market  
  20. 20. Now: extend your agile processesPerformance  retrospec.ve  Product-­‐to-­‐market  process  Idea-­‐to-­‐product  process  Product  Promo@on  Sales  Opera@ons  Business  Market  Business  Market  
  21. 21. “ ”“ ”If you can’t describe what youare doing as a process, youdon’t know what you aredoing.W. Edwards Deming
  22. 22. Fundamental principles  Embrace change  Design matters  Target personas, notmarkets  Understand both buyersand users  Focus on the important,not just the urgenthDp://www.flickr.com/photos/30160115@N04/4326672445/  
  23. 23. From Fragile to Agile  Today’s agiledevelopment methodsare great but don’t missthe forest for the trees.  Moving from Fragile to Agile  Planning beyond the productteam  Four types of productmanagement expertise  Defining your ideal teamhDp://www.under10consul@ng.com/wri@ng/  
  24. 24. hDp://www.notexactlysteve.com/  
  25. 25. ContactSteve  Johnson  steve@under10consul@ng.com  hDp://under10consul@ng.com  TwiDer:  @sjohnson717  
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×