Flyer Spirit Email Campaign

       Alex Davies Stephanie Johnson
      James Schroeder   Kyle Cantrell
Project Overview
    Why email?

    Getting started

    Tools

        SalesForce.com
    
        iContact.com
    ...
Why email?
    Cost-efficient

    Improved customer relations

    Effective

    Immediate

    Measurable

    Per...
Getting Started
    Segment current email list

    Gather information about subscribers

    Contact regularly

    Pr...
Tips
    Use effective subject lines

    Address recipients by name

    Consistent format

    Proper message

    “...
Tips (continued)
    Always include opt-out

    Encourage people to forward to friends

    Avoid emailing close to the...
Available Tools
    Salesforce.com

    iContact.com

iContact
    $9.95/user/month

    Provides resources, templates, and scheduling to

    aid current e-mail campaigns
  ...
SalesForce.com
    “Salesforce.com is the worldwide leader in on-

    demand customer relationship management (CRM)
    ...
Easy to Manage
Targeted Messages
SalesForce.com
    Easy to manage

    Targeted messages

        i.e. Alumni, Students, Parents, Dayton Residences
    ...
Who
    Designate Flyer Spirit controller

        Accesses email marketing tool
    
        Manages recipient list
   ...
Timeline

                                 May –               October –                December
 March –                 ...
Recommendations
    Designate email marketing controller

    Subscribe to email marketing tool

    Design Flyer Spirit...
Most Importantly…
    IMC

        All email campaigns integrated with all other marketing!
    
Flyer Spirit Email Campaign
Flyer Spirit Email Campaign
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Flyer Spirit Email Campaign

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MKT 350, an Internet Marketing Class, we worked on teams to develop different Internet marketing tools Flyer Spirit, a division of the student run Flyer Enterprise could implement to increase the amount of sales received from their website.

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Flyer Spirit Email Campaign

  1. 1. Flyer Spirit Email Campaign Alex Davies Stephanie Johnson James Schroeder Kyle Cantrell
  2. 2. Project Overview Why email?  Getting started  Tools  SalesForce.com  iContact.com  Timeline  Controller  Summary of Recommendations 
  3. 3. Why email? Cost-efficient  Improved customer relations  Effective  Immediate  Measurable  Personalized  Drives traffic 
  4. 4. Getting Started Segment current email list  Gather information about subscribers  Contact regularly  Promotion centric 
  5. 5. Tips Use effective subject lines  Address recipients by name  Consistent format  Proper message  “Hurl your URL” 
  6. 6. Tips (continued) Always include opt-out  Encourage people to forward to friends  Avoid emailing close to the holidays  Send mid-week  Invest in tracking tools 
  7. 7. Available Tools Salesforce.com  iContact.com 
  8. 8. iContact $9.95/user/month  Provides resources, templates, and scheduling to  aid current e-mail campaigns Real time tracking of open, click thru, and bounce  back rates Simple charts and graphs  Additional features including auto responders, ability  to publish RSS feeds, and SpamCheck
  9. 9. SalesForce.com “Salesforce.com is the worldwide leader in on-  demand customer relationship management (CRM) services. More companies trust their vital customer and sales data to salesforce.com than any other on- demand CRM company in the world.” $99/user/year for Group Edition  All FE could implement 
  10. 10. Easy to Manage
  11. 11. Targeted Messages
  12. 12. SalesForce.com Easy to manage  Targeted messages  i.e. Alumni, Students, Parents, Dayton Residences  Designate divisions associated with contact  Templates  Schedule of campaigns  Analytics of open and click-through rates  Numerous additional tools  Google analytics  Customer profiles 
  13. 13. Who Designate Flyer Spirit controller  Accesses email marketing tool  Manages recipient list  Determines campaigns and specific timelines  Tracks and analyzes  Aids in campaign design 
  14. 14. Timeline May – October – December March – Parent’s to March – Reunion weekend Weekend Basketball Designate Controller campaign Campaign campaign April – August – November – Segment and Back to Christmas promote school campaign subscriber list campaign End-of-season clearance campaigns
  15. 15. Recommendations Designate email marketing controller  Subscribe to email marketing tool  Design Flyer Spirit template  Create timeline of campaigns and promotions  Track and analyze 
  16. 16. Most Importantly… IMC  All email campaigns integrated with all other marketing! 

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