by sjohnson09 on Mar 27, 2009
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Marketing Research and Consumer Behavior Report for Sandals Resorts ...
Marketing Research and Consumer Behavior Report for Sandals Resorts
Created a professional brand management market segmentation report for Sandals Resorts including a market situation analysis, psychographic, demographic, geodemographics, and product-related behavioral characteristics, consumer market segmentation analysis, identified Sandals Resorts target market, VALS2, PRIZM, consumer benefit segmentation, market size and sales potential, consumer decision process model, identified consumer problems and suggested marketing mix solutions to all problems, and identified opportunities for growth.
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