Web 2.0 usage in Industries - Research Proposal

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My research proposal for researching the difference usage of Web 2.0 across industries.

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Web 2.0 usage in Industries - Research Proposal

  1. 1. Web 2.0 Usage in Industries A comparison study of the travel, retail and health industries Research Proposal Copyright © 2009 Accenture All Rights Reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture.
  2. 2. Contents • Research Team • Research Topic • Research Question • Research Approach – RQ1: What is Web 2.0 – RQ2: B2C Interaction Model – RQ3: Web 2.0 Usage in Industries – RQ4: Model Development – RQ5: Model Validation • Contact Information 2 Copyright © 2009 Accenture All Rights Reserved.
  3. 3. Research Team • Accenture Information Management Services – Sjoerd Blauw Management of Technology • Faculty Technology Policy and Management, TuDelft 3 Copyright © 2009 Accenture All Rights Reserved.
  4. 4. Research Topic • The difference in Web 2.0 usage in different industries for business to consumer interaction and user participation is the topic of this explorative research with as result a model as guidance for new Web 2.0 implementations. Health Travel - Communities - Rating of Hotels - Share experiences - Price comparison 4 Copyright © 2009 Accenture All Rights Reserved.
  5. 5. Research Questions To what degree can the differences and commonalities of Web 2.0 business to consumer interaction between the travel, retail and health industries be represented into a model? 1. What is Web 2.0? 2. What types of business to consumer interaction can be distinguished in relation to Web 2.0? 3. How is Web 2.0 used for interaction by companies in the different industries? 4. What are the differences and commonalities between the cases and can this be visualized into a model? 5. How is the model evaluated by Accenture? 5 Copyright © 2009 Accenture All Rights Reserved.
  6. 6. Research Approach 6 Copyright © 2009 Accenture All Rights Reserved.
  7. 7. RQ1: What is Web 2.0 • Literature study • Industry specific Web 2.0 • Product: – Description Web 2.0 – Operationalization of Web 2.0 7 Copyright © 2009 Accenture All Rights Reserved.
  8. 8. RQ2: B2C Interaction Model • Analyze general cases • Taxonomy of usage • Product: – Interaction taxonomy 8 Copyright © 2009 Accenture All Rights Reserved.
  9. 9. RQ3: Web 2.0 Usage in Industries • Table for data gathering – Rows: industries and company types – Columns: interaction model elements – Cells: cases • Product: – Cases described implementation of usage 9 Copyright © 2009 Accenture All Rights Reserved.
  10. 10. RQ4: Model Development • Generate radar plots from data • Grouping of similarities in table • Product: – Model (simplified table) 10 Copyright © 2009 Accenture All Rights Reserved.
  11. 11. RQ5: Model Validation • Expert review • Product: – Validated Model 11 Copyright © 2009 Accenture All Rights Reserved.
  12. 12. Contact Information • Sjoerd Blauw – E-mail: sjoerd@sjoerdblauw.nl – Website: http://www.sjoerdblauw.nl – Twitter: http://www.twitter.com/sjoerdblauw 12 Copyright © 2009 Accenture All Rights Reserved.

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