Sjoerd Blauw Allan Lin Renske van Slooten Pieter Visser

Design an Open Company Network for Tam Tam

Design an Open Company Network for Tam Tam

Agenda Introduction Open Company Opportunity Solution Feedback Demonstration Future Recommendations and Conclusion

Introduction

Open Company

Opportunity

Solution

Feedback

Demonstration

Future

Recommendations and Conclusion

Tam Tam Full service software company Delft Innovative Hutspot Vision Believe in Open Company

Full service software company

Delft

Innovative

Hutspot

Vision

Believe in Open Company

Opportunity Companies more open Less costs Flexible New way of working No software available Showcase: Tam Tam

Companies more open

Less costs

Flexible

New way of working

No software available

Showcase: Tam Tam

Model

Model

Open Innovation Collaboration Managing your network

Social networks

Social networks

Network Important to maintain Human nature Information exchange Building better relationships Know your company Keeping in touch

Important to maintain

Human nature

Information exchange

Building better relationships

Know your company

Keeping in touch

Can’t we do that already?

Can’t we do that already?

Keeping in touch at work Not sufficient Limited reach Not structured Waste Information Potential synergies

Not sufficient

Limited reach

Not structured

Waste

Information

Potential synergies

New way of keeping in touch

New way of keeping in touch

Current platforms

Current platforms at Tam Tam

A new platform

A new platform

New platform Integrating existing accounts Direct overview of activities Ranking of information Low barrier

Integrating existing accounts

Direct overview of activities

Ranking of information

Low barrier

New platform Programmed ourselves Added several lead users Ecosystem company Tam Tam Hutspot

Programmed ourselves

Added several lead users

Ecosystem company

Tam Tam

Hutspot

From employees Tam Tam

From employees Tam Tam

User test Last week 1000 messages 12 users 22 integrated accounts 1500 pageviews

Last week

1000 messages

12 users

22 integrated accounts

1500 pageviews

Reactions “ I can see the possibilities” “ Promising prototype” “ This might actually save me time” “ This can work outside companies too”

“ I can see the possibilities”

“ Promising prototype”

“ This might actually save me time”

“ This can work outside companies too”

Feature list Easy to register Searching Filtering Friend list Network overview Integrated accounts Reply directly

Easy to register

Searching

Filtering

Friend list

Network overview

Integrated accounts

Reply directly

What can we expect?

What can we expect?

Future Open way of working is future Platform can help Competition Other social website see problem Merging Developing tools for activity overview But not covering companies as our platform Opportunity for Tam Tam

Open way of working is future

Platform can help

Competition

Other social website see problem

Merging

Developing tools for activity overview

But not covering companies as our platform

Opportunity for Tam Tam

Recommendations More user testing Further development Extended integration Good algorithm for filtering Ranking system Market research outside Tam Tam

More user testing

Further development

Extended integration

Good algorithm for filtering

Ranking system

Market research outside Tam Tam

Conclusion Opportunity for new platform Keeping in touch Broadcasting Innovative solution Enthousiastic users High willingness to use platform Companies will be more open Solution for future

Opportunity for new platform

Keeping in touch

Broadcasting

Innovative solution

Enthousiastic users

High willingness to use platform

Companies will be more open

Solution for future

Planning

Methodology Analysis Literature research Interviews Creative sessions Survey Design Agile approach Feedback users Survey

Analysis

Literature research

Interviews

Creative sessions

Survey

Design

Agile approach

Feedback users

Survey

Open Company Trends Implications Globalization More work hours in a day Shifting location of production and facilities Increasing importance of communication Bigger potential market Individualization Mass customization Involvement of client in business process Personal branding Less attachment to companies Mobile Communication Available 24 hours and 7 days a week Increase of working at home New ways of communicating Decrease of communication cost Fading boundary between personal and working life Demography shift Scarcity of labor Need for knowledge acquiring outside company Web 2.0 Easier access to network of friends and co/workers Easy access to customers/clients Uncontrolled forming of communities

Open Company Network How to keep in touch with people in the ecosystem of Tam Tam through social applications like twitter, social bookmarking and many more?

How to keep in touch with people in the ecosystem of Tam Tam through social applications like twitter, social bookmarking and many more?

Our Client