September 2012
Company Pages                                                 Sanofi Company Page:   When a member chooses to „follow‟ yo...
Company Follower Report - Power and Accuracy of      Member Profile DataWho Visits Your Page?         Who Saw Your Campaig...
Content Modules                   Customized multi-tab, in-banner opportunity                    offering advertisers a t...
inMail Partner Messages                                                                                  Determine the sp...
LinkedIn‟s Healthcare Audience
US Healthcare Professionals on LinkedIn                                 LinkedIn Members    Job Function    Medical       ...
Physicians on LinkedIn - US        LinkedIn captures over 300,000 Physicians in the US        Over 38% of them log in at...
Company Pages – Product & Services Tab Company page Product & Services tab allows marketers to create  up to 30 views. Di...
LinkedIn Mobile: Working wherever our memberswork                        400%y/y increase in mobile page views            ...
General LinkedIn Info                        12
175M members and counting                                                           145        2 new members          per ...
The globally connectedprofessional network175,000,000 +                             UK                                    ...
LinkedIn overview for sanofi   9.25.12
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LinkedIn overview for sanofi 9.25.12

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LinkedIn overview for sanofi 9.25.12

  1. 1. September 2012
  2. 2. Company Pages Sanofi Company Page: When a member chooses to „follow‟ your company they then become a „follower.‟ Members follow companies so they can stay informed of company updates, product launches, general information, etc. Once someone becomes a follower you can send targeted status updates on your company that will appear in each member‟s newsfeed Because of the rich, detailed data of a member‟s profile information, we can delve in deeper and report on the specific details of your follower base. – This can also help you segment your messaging directly to the job functions of the follower baseMost of Sanofi‟s current followers are NOT Sanofi employees
  3. 3. Company Follower Report - Power and Accuracy of Member Profile DataWho Visits Your Page? Who Saw Your Campaign?Who Clicked On Your Ads? Who Viewed Your Ads?
  4. 4. Content Modules  Customized multi-tab, in-banner opportunity offering advertisers a turnkey solution to distribute their content on LinkedIn.  Share news, videos, tweets, blogs, case studies, whitepapers, etc.  Distribute this content to build brand loyalty and establish thought leadership  Keeps the member engaged with your brand  Easy execution via RSS feeds  LinkedIn reports on impressions, clicks, tab clicks, hovers, scrolls & Twitter follows (if applicable) Higher interaction rates than standard banners: Typical banner CTR on LinkedIn = 0.05%-0.07% Content module on LinkedIn: 10-30% interaction rate
  5. 5. inMail Partner Messages  Determine the specific target audience you want to engage with on LinkedIn.  Send a customize dedicated email directly to those member‟s LinkedIn inboxes.  Notification stays on member‟s homepage for 5-10 refreshes or until an action is taken  Messages only sent to active LinkedIn members  Members receive one message per 60 days – offers advertisers 100% SOV with target audience  Members can opt-out of receiving promotional messages if they choose  Ability to distribute multiple forms of creative (email copy, banner, call to action button. Typical sponsored inMail open rates range from 20-25% as compared with  Rich media is accepted. email prospect list open rates which average 11.4%. Campaign results = 23% open rate ; 12.31% CTR Most clicks on the “Free patient education materials” call to action button followed by 2nd hyperlink “Easy to understand patient¹Direct Marketing Association (DMA) education brochures.”
  6. 6. LinkedIn‟s Healthcare Audience
  7. 7. US Healthcare Professionals on LinkedIn LinkedIn Members Job Function Medical 5,700,000+ Industry Hospital/Healthcare 2,500,000+ Biotech 260,000+ Pharmaceuticals 565,000+ Health, Wellness & Fitness 1,065,000+ Medical Devices 420,000+ Mental Healthcare 330,000+ *as of 9/12
  8. 8. Physicians on LinkedIn - US  LinkedIn captures over 300,000 Physicians in the US  Over 38% of them log in at least once a month Connect & Communicate 73% Network with other professionals Research People & Companies 68% Learn about what other colleagues are doing Professional Insights 54% Stay up to date on professional discussions Doctors are 33% more likely than the average user to use LinkedIn on a mobile deviceJune 2012 8Source: Internal Data
  9. 9. Company Pages – Product & Services Tab Company page Product & Services tab allows marketers to create up to 30 views. Direct link to P&S Tab video & link to supporting materials here - http://learn.linkedin.com/company-pages/overview/ Only the top 5 Products on the P&S Tab can be prioritized or ranked. After top 5 featured products are listed, a comprehensive list of All of their products is shown below the fold. Physician counts for Auvi-Q Proposal Pediatricians: 5,700 Allergists: 1,000 PCPs: 86,000
  10. 10. LinkedIn Mobile: Working wherever our memberswork 400%y/y increase in mobile page views 10
  11. 11. General LinkedIn Info 12
  12. 12. 175M members and counting 145 2 new members per second 90 55 32 17 8 2 4 2004 2005 2006 2007 2008 2009 2010 2011 2012 LinkedIn Members (Millions)
  13. 13. The globally connectedprofessional network175,000,000 + UK NL 9M+ 3M+ DACHregistered members 2M+ France 2M+ Italy Canada Spain 2M+ 5M+ Europe 3M+ USA 34M+ ~70M India + 16M+ Brazil Australia 9M+ 3M+ Registered members as of Q2-Q3 2012

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