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LinkedIn overview for sanofi   9.25.12
LinkedIn overview for sanofi   9.25.12
LinkedIn overview for sanofi   9.25.12
LinkedIn overview for sanofi   9.25.12
LinkedIn overview for sanofi   9.25.12
LinkedIn overview for sanofi   9.25.12
LinkedIn overview for sanofi   9.25.12
LinkedIn overview for sanofi   9.25.12
LinkedIn overview for sanofi   9.25.12
LinkedIn overview for sanofi   9.25.12
LinkedIn overview for sanofi   9.25.12
LinkedIn overview for sanofi   9.25.12
LinkedIn overview for sanofi   9.25.12
LinkedIn overview for sanofi   9.25.12
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LinkedIn overview for sanofi 9.25.12

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  • 1. September 2012
  • 2. Company Pages Sanofi Company Page: When a member chooses to „follow‟ your company they then become a „follower.‟ Members follow companies so they can stay informed of company updates, product launches, general information, etc. Once someone becomes a follower you can send targeted status updates on your company that will appear in each member‟s newsfeed Because of the rich, detailed data of a member‟s profile information, we can delve in deeper and report on the specific details of your follower base. – This can also help you segment your messaging directly to the job functions of the follower baseMost of Sanofi‟s current followers are NOT Sanofi employees
  • 3. Company Follower Report - Power and Accuracy of Member Profile DataWho Visits Your Page? Who Saw Your Campaign?Who Clicked On Your Ads? Who Viewed Your Ads?
  • 4. Content Modules  Customized multi-tab, in-banner opportunity offering advertisers a turnkey solution to distribute their content on LinkedIn.  Share news, videos, tweets, blogs, case studies, whitepapers, etc.  Distribute this content to build brand loyalty and establish thought leadership  Keeps the member engaged with your brand  Easy execution via RSS feeds  LinkedIn reports on impressions, clicks, tab clicks, hovers, scrolls & Twitter follows (if applicable) Higher interaction rates than standard banners: Typical banner CTR on LinkedIn = 0.05%-0.07% Content module on LinkedIn: 10-30% interaction rate
  • 5. inMail Partner Messages  Determine the specific target audience you want to engage with on LinkedIn.  Send a customize dedicated email directly to those member‟s LinkedIn inboxes.  Notification stays on member‟s homepage for 5-10 refreshes or until an action is taken  Messages only sent to active LinkedIn members  Members receive one message per 60 days – offers advertisers 100% SOV with target audience  Members can opt-out of receiving promotional messages if they choose  Ability to distribute multiple forms of creative (email copy, banner, call to action button. Typical sponsored inMail open rates range from 20-25% as compared with  Rich media is accepted. email prospect list open rates which average 11.4%. Campaign results = 23% open rate ; 12.31% CTR Most clicks on the “Free patient education materials” call to action button followed by 2nd hyperlink “Easy to understand patient¹Direct Marketing Association (DMA) education brochures.”
  • 6. LinkedIn‟s Healthcare Audience
  • 7. US Healthcare Professionals on LinkedIn LinkedIn Members Job Function Medical 5,700,000+ Industry Hospital/Healthcare 2,500,000+ Biotech 260,000+ Pharmaceuticals 565,000+ Health, Wellness & Fitness 1,065,000+ Medical Devices 420,000+ Mental Healthcare 330,000+ *as of 9/12
  • 8. Physicians on LinkedIn - US  LinkedIn captures over 300,000 Physicians in the US  Over 38% of them log in at least once a month Connect & Communicate 73% Network with other professionals Research People & Companies 68% Learn about what other colleagues are doing Professional Insights 54% Stay up to date on professional discussions Doctors are 33% more likely than the average user to use LinkedIn on a mobile deviceJune 2012 8Source: Internal Data
  • 9. Company Pages – Product & Services Tab Company page Product & Services tab allows marketers to create up to 30 views. Direct link to P&S Tab video & link to supporting materials here - http://learn.linkedin.com/company-pages/overview/ Only the top 5 Products on the P&S Tab can be prioritized or ranked. After top 5 featured products are listed, a comprehensive list of All of their products is shown below the fold. Physician counts for Auvi-Q Proposal Pediatricians: 5,700 Allergists: 1,000 PCPs: 86,000
  • 10. LinkedIn Mobile: Working wherever our memberswork 400%y/y increase in mobile page views 10
  • 11. General LinkedIn Info 12
  • 12. 175M members and counting 145 2 new members per second 90 55 32 17 8 2 4 2004 2005 2006 2007 2008 2009 2010 2011 2012 LinkedIn Members (Millions)
  • 13. The globally connectedprofessional network175,000,000 + UK NL 9M+ 3M+ DACHregistered members 2M+ France 2M+ Italy Canada Spain 2M+ 5M+ Europe 3M+ USA 34M+ ~70M India + 16M+ Brazil Australia 9M+ 3M+ Registered members as of Q2-Q3 2012

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