THE ELEVATOR PITCH
3 Secrets to a :60 Life-Changing
Communication Tool
WHY SPEAKING SKILLS?
• #1. Leadership Skill
• Persuasion/Selling/Influence
• Being a Compelling Communicator
• Thinking, S...
CONTENT
• Organization of Information
• Open/ Body/ Close=Tell3
• Preparation and Rehearsal
• Know your Content/Material
THE :60 (Elevator) Pitch
• The Components/Anatomy of a Truly Great :60
Pitch
• How to Create your Compelling Pitch in less...
3 KEYS TO THE ELEVATOR
• BRIEF
• MEMORABLE
• EASILY UNDERSTOOD
COMPONENTS OF THE PITCH
• Introduction—Who are You—name, position,
and company?
• Tell a Story
• 3 Unique Selling Proposit...
EXAMPLE #1—CABLE TV SALES
• I am Scott Hammond LSM for Suddenlink
Media—we help businesses market on 36
Compelling cable T...
EXAMPLE #2—KEYNOTE SPEAKER
• I am Scott Hammond Parenting Expert &
owner of BecomeaBetterFather.com
• We help parents have...
EXAMPLE #3-
PRODUCTIVITY TRAINER
• The GO System is an easy to learn 14 point
class giving a Quantum Leap Shortcut forward...
EXAMPLE #4—SALES TRAINING
• Compelling Selling offers an easy to learn
and use Distillation of Sales, Marketing,
and Commu...
PRESENTING YOUR :60
• Write it out Completely
• Revise it 3x
• Rehearse it till You Know it
• Memorize and Practice Daily—...
VENUES TO USE YOUR :60
• The Phone
• Emails
• In Person—1 on 1 meetings
• Group presentations
• All forms of Marketing
• A...
REVIEW
• Speaking is the #1 leadership skill-set
• Content is King—Will you differentiate?
• Keys and components of a Grea...
Your compelling 60 second elevator pitch
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Your compelling 60 second elevator pitch

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How to give your best :60 Elevator Speech.....!

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Your compelling 60 second elevator pitch

  1. 1. THE ELEVATOR PITCH 3 Secrets to a :60 Life-Changing Communication Tool
  2. 2. WHY SPEAKING SKILLS? • #1. Leadership Skill • Persuasion/Selling/Influence • Being a Compelling Communicator • Thinking, Speaking, and Learning
  3. 3. CONTENT • Organization of Information • Open/ Body/ Close=Tell3 • Preparation and Rehearsal • Know your Content/Material
  4. 4. THE :60 (Elevator) Pitch • The Components/Anatomy of a Truly Great :60 Pitch • How to Create your Compelling Pitch in less than 5 minutes • The 5 W’s (who, what, where, when, why, and how) of a Memorable Pitch • Delivery/Presentation/Rehearsal
  5. 5. 3 KEYS TO THE ELEVATOR • BRIEF • MEMORABLE • EASILY UNDERSTOOD
  6. 6. COMPONENTS OF THE PITCH • Introduction—Who are You—name, position, and company? • Tell a Story • 3 Unique Selling Propositions=USP’s/Benefits • The Ask for the Business—specificity is Key • Call to Action—”Give-____ my card.” • Memory Hook—”The phrase that pays”
  7. 7. EXAMPLE #1—CABLE TV SALES • I am Scott Hammond LSM for Suddenlink Media—we help businesses market on 36 Compelling cable TV networks with :30 and :60 impactful TV commercials locally… • We focus on just 3 Key issues: 1. Affordability—Allows for more frequency 2. Targetability—Efficiency in Marketing $$ 3. Memorability—TV is the most memorable media choice
  8. 8. EXAMPLE #2—KEYNOTE SPEAKER • I am Scott Hammond Parenting Expert & owner of BecomeaBetterFather.com • We help parents have effective Relationships • We help parents take pride in their families by compelling and easy to apply tools and parenting trainings… • I am looking for opportunities to speak/train at parenting conferences and other like venues…
  9. 9. EXAMPLE #3- PRODUCTIVITY TRAINER • The GO System is an easy to learn 14 point class giving a Quantum Leap Shortcut forward to personal productivity and focus. • The GO System is a high impact, quick-relief, & provides simple and effective solutions to common workplace issues. • You can save 6-12 weeks a year in lost time, money and hassle with this easy to learn shortcut to productivity and focus.
  10. 10. EXAMPLE #4—SALES TRAINING • Compelling Selling offers an easy to learn and use Distillation of Sales, Marketing, and Communication concepts in one package • Gain a complete skill-set in an Interactive and interactive training which is quick relief and immediately doable • Gain a competent sales/communication skillset resulting in increased market share, sales relationships, and sales revenue.
  11. 11. PRESENTING YOUR :60 • Write it out Completely • Revise it 3x • Rehearse it till You Know it • Memorize and Practice Daily—Use it/change it
  12. 12. VENUES TO USE YOUR :60 • The Phone • Emails • In Person—1 on 1 meetings • Group presentations • All forms of Marketing • All correspondence
  13. 13. REVIEW • Speaking is the #1 leadership skill-set • Content is King—Will you differentiate? • Keys and components of a Great :60 • Presenting/rehearsing/venues

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