Full Presentation Heritage Park
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Full Presentation Heritage Park






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  • This is an airial view of the GM metal stamping plant. It is approx. 110 acres.
  • The unwritten purpose of Heritage Park is to bolster the Michigan economy.
  • Everything in Heritage Park will be related to our history or heritage. There will be a comprehensive surrounding of educational opportunity.
  • This is a mock up of what the façade of the arcade/museum building will be like, featuring outstanding architecture from around the state.
  • This overview gives you an idea of what the arcade layout would be like. There is a waterplay area. Not an indoor waterpark, but water fun for everyone. It starts with zero depth entry and the pools are no deeper than 18”. There are more than 100 arcade machines and 8 birthday party rooms. The blue line is the entrance to the black light play area including lazer tag, glow golf, and virtual bowling.
  • This is the museum level. The yellow is the art museum and the blue will be the history level. This also shows the third level offices.

Full Presentation Heritage Park Presentation Transcript

  • 2. Proposed Site
  • 3. Purpose
    The purpose of Heritage Park is to bring the heritage and history of Michigan to her residents and visitors from around the nation and the world in a fun and inviting environment. Heritage Park will also be an anchor of the tourist attractions in Lansing.
  • 4. Central Focus On Michigan’s History And Heritage
    • Comprehensive
    • 5. Recreational
    • 6. Cultural
    • 7. Educational Facility
  • Building Facade
  • 8. Entertainment Facility Main Floor
  • 9. Entertainment Facility Second Floor
  • 10. Multi-Purpose Theatre
    In major cities around the country, The Nutcracker has become an integral holiday staple of American Christmas culture. The theater at Heritage Park will allow Lansing Michigan to join in this tradition in grand style.
    In Michigan there are hundreds of dance groups, both amateur and professional, that perform this ballet each year with many variations, including full length versions and short versions, with unique choreography designed for each ballet company mostly in November and December. The theater at Heritage Park will provide an additional venue for the many dance companies in our state to perform for large audiences on a rotating basis.
    The cherry on top of this versatile multi-purpose theater facility is a planetarium with a retractable hemispheric projection dome with the capability to also show other special virtual reality and iMax-type productions.
  • 11. The 4D Theater is one of the most advanced in the world, employing interactive seats and unique special effects that are built into the theater itself. By creating a set of “4D” effects that are synchronized to the film production, 4D Theater is fully equipped with the latest state-of-the-art technology that allows movie-goers to get more involved with the movie than ever thought possible before. The audience will be able to feel the wind, water and movement of the characters on the screen adding another layer of immersive fun for all ages.
  • 12. Local Marketing Strategy
    Clinton, Eaton, Ingham
    marketed to the tri-county area as a family entertainment center (FEC)
    special promotions for local residents including season tickets
    repeat use incentives
    resident only discounts
    cross promotion with other attractions in the area
    Primarily marketed to high school sophomores as part of an educational visit to Lansing including an overnight stay
    Secondarily cross marketed in conjunction with other tourist attractions throughout the state.
    Finally mass media marketing will be aimed at families making memories with a particular emphasis within a 100 mile radius
  • 13. National Marketing Strategy
    • Nationally Heritage Park will be marketed in travel publications and on web sites as a themed tourist destination. This marketing will be concentrated within a 500 mile radius which includes more than 65 million people in the following major markets:
    • 14. Finally, the most important marketing strategy will be the excellent service that generates word of mouth promotion and encourages repeat use. Heritage Park will be a wonderful place to be.
  • Hours of Operation Summertime
    Park open
    6am to midnight
    Indoor Operations
    9am to midnight
    Seven days a week
  • 15. Hours of Operation
    Fall / spring
    September 16 To June 14
  • 16. Support Petition
    The undersigned persons attest to being 18 years of age or older and in favor of having and attending a family entertainment park in Lansing.
  • 17. Michigan Titan
    Diameter: 40 ft.
    Total height: 48 ft.
    Four internal stairs
    Industry first: hydraulic elevator that helps mobility challenged people
    6,500 light elements
    All figures are hand painted and decorated
    104 horses 9 carriages6 circular gondolas
    Polished bronze rails and columns
    Polished natural wood paneled floors
    Carriages and gondolas are upholstered
    Italian made hydraulic motors15 HP twin engines
  • 18. Liquid Fusion Floor