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Purpose The purpose of Heritage Park is to bring the heritage and history of Michigan to her residents and visitors from around the nation and the world in a fun and inviting environment. Heritage Park will also be an anchor of the tourist attractions in Lansing.
Central Focus On Michigan’s History And Heritage
Entertainment Facility Main Floor
Entertainment Facility Second Floor
Multi-Purpose Theatre In major cities around the country, The Nutcracker has become an integral holiday staple of American Christmas culture. The theater at Heritage Park will allow Lansing Michigan to join in this tradition in grand style. In Michigan there are hundreds of dance groups, both amateur and professional, that perform this ballet each year with many variations, including full length versions and short versions, with unique choreography designed for each ballet company mostly in November and December. The theater at Heritage Park will provide an additional venue for the many dance companies in our state to perform for large audiences on a rotating basis. The cherry on top of this versatile multi-purpose theater facility is a planetarium with a retractable hemispheric projection dome with the capability to also show other special virtual reality and iMax-type productions.
The 4D Theater is one of the most advanced in the world, employing interactive seats and unique special effects that are built into the theater itself. By creating a set of “4D” effects that are synchronized to the film production, 4D Theater is fully equipped with the latest state-of-the-art technology that allows movie-goers to get more involved with the movie than ever thought possible before. The audience will be able to feel the wind, water and movement of the characters on the screen adding another layer of immersive fun for all ages.
Local Marketing Strategy Clinton, Eaton, Ingham marketed to the tri-county area as a family entertainment center (FEC) special promotions for local residents including season tickets repeat use incentives resident only discounts cross promotion with other attractions in the area Statewide Primarily marketed to high school sophomores as part of an educational visit to Lansing including an overnight stay Secondarily cross marketed in conjunction with other tourist attractions throughout the state. Finally mass media marketing will be aimed at families making memories with a particular emphasis within a 100 mile radius
National Marketing Strategy
Nationally Heritage Park will be marketed in travel publications and on web sites as a themed tourist destination. This marketing will be concentrated within a 500 mile radius which includes more than 65 million people in the following major markets:
Finally, the most important marketing strategy will be the excellent service that generates word of mouth promotion and encourages repeat use. Heritage Park will be a wonderful place to be.
Hours of Operation Summertime June15ToSeptember15 Park open 6am to midnight Indoor Operations 9am to midnight Seven days a week
Hours of Operation Fall / spring September 16 To June 14
Support Petition : The undersigned persons attest to being 18 years of age or older and in favor of having and attending a family entertainment park in Lansing.
Michigan Titan Diameter: 40 ft. Total height: 48 ft. Four internal stairs Industry first: hydraulic elevator that helps mobility challenged people 6,500 light elements All figures are hand painted and decorated 104 horses 9 carriages6 circular gondolas Polished bronze rails and columns Polished natural wood paneled floors Carriages and gondolas are upholstered Italian made hydraulic motors15 HP twin engines