StratoChem Services Brand Identity


Published on

Logo, business card and sample pages from a market report and course flyer. All part of a major re-branding effort.

Published in: Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

StratoChem Services Brand Identity

  1. 1. Brand Identity Kit for STRATOCHEM SERVICES designed by Scott J Doughty
  3. 3. SERVICES SERVICES DAVID MUNGO Business Development Manager work +1 555 555 6789 ext. 437 mobile +1 555 555 6789 1234 Adel Shokry St. Maadi, Cairo, Egypt
  4. 4. MARKET REPORT Cover and Sample Pages
  6. 6. make the logic for growing the industry further unavoidable. For one, it would be “...even in the substantial political turmoil of 2011, total oil production fell only a mere 5% , while natural gas production increased nearly 10% over 2010 numbers...” disastrously self-defeating for the country to allow its petroleum sector to founder in a time when Oil and Gas remains the country’s largest internal source of economic stability in the near and medium terms. The industry now provides 90% of the Egypt’s needed foreign currency by some analysts’ assessment. Rapidly growing domestic consumption is also pushing the country to expand its oil and gas industry: Egypt went from exporting a third of its petroleum produced at the beginning of the decade to becoming a net importer of oil in 2012. The country must produce more to support its growth. the capacity to scale up its petroleum industry quite quickly. This may prove crucial as the untapped resources in the Western Desert become better understood and explored. From 2000-2008, Egypt had some of the most discoveries of any country (#12), and USGS estimations of Egypt’s offshore potential (that is, not even reflecting the relatively unexplored onshore, or potential for new unconventional plays like those that have animated the American market) put the country’s technically recoverable reserves above 4 times the official reserve estimates. But even beyond the macroeconomic factors pushing Egypt to expand its petroleum industry, Egypt’s exploration and production itself has strong fundamentals to sustain it. Boasting decades of experience and the “StratoChem’s domestic revenues have infrastructure built surpassed monthly projections every month throughout, Egypt has this year” StratoChem aims to expand its role in this industry beyond the realm of geochemical analytical services which it already dominates and into PVT services because it believes there is still cause for optimism in the market. It is in keeping with the underlying positives in the Egyptian oil and gas market that StratoChem’s domestic revenues have surpassed monthly projections every month 2013, putting us on track for roughly 20% growth over 2012 domestic revenue levels. The following report lays out in detail the positive indicators—obscured by current events—which are creating a strong Egyptian petroleum industry. 3
  7. 7. Egyptian O&G Market in General Largest non-OPEC oil producer in Africa Second largest natural gas producer on the continent. Home to the Mediterranean’s first offshore drilling Apache (second largest total producer in Egypt) had 88% drilling success rate in W. Desert BP discoveries offshore Med expected to produce between 25% and 40% of Egypt’s total gas 4 EGYPT is the largest non-OPEC oil producer in Africa and the second largest natural gas producer on the continent. Situated at the crossroads of Africa and Asia, with easy access to European markets by sea via its high-capacity refining and LNG facilities, Egypt has long attracted petroleum exploration and supported its production. The Egypti an crude benchmark, sold under the name Suez Blend sells at prices pegged to the Brent crude price with a discount for the moderately higher sulfur content. Major petroleum companies like BP, ENI, and BG Group have been active in the country for decades, and Egypt was home to some of the Mediterranean’s very first offshore drilling in the early 1980’s. Apache and Shell, along with a number of other mid-size to small O&G companies have joined the others to round out the country’s top players. EXPLORATION Egypt’s petroleum industry looks strong by a number of indicators. Today the country has proven oil reserves of 4.45 billion barrels (28th in the world) and natural gas reserves of 77 trillion cubic feet (16th in the world, 3rd in Africa) according to 2013 CIA predictions. The vast majority of wells being drilled are out in the Western Desert, reflecting the low operation costs of exploration there as well as the recent history of high success by Apache there. Apache is Egypt’s largest liquids petroleum producer and second-largest total petroleum producer, and in 2012 had an 88% drilling success rate in its Western Desert ventures. What’s more, major discoveries by BP (already Egypt’s largest hydrocarbon producer) in the offshore Mediterranean block have resulted in a project expected to provide between 25 and 40% of Egypt’s total natural gas consumption within 4-5 years. Such major discoveries like BP’s and Apache’s drilling successes point to strong growth potential in an as yet under explored country. The relative lack of previous exploration in the Western Desert, and the indications of huge untapped deepwater Mediterranean reserves bringing so much attention to offshore Israel, Cyprus, and Lebanon lead most observers to predict expanded exploration and production in Egypt. As previously mentioned, Egypt was predicted to have the most drilling activity of any country in the MENA region for 2012. Egypt ranked 12th in the world for total volume of petroleum discoveries in the years 2000-2008 with an average discovery size of about 233 million BOE according to the energy consultancy, IHS. Total proven reserves of crude oil and RIG UTILIZATION BY REGION WORLD EGYPT
  8. 8. natural gas amount to a total of around 18 billion BOE in Egypt. By comparison, the proven reserves of Brazil, a country known for some of the most active exploration in the world, come to 28 billion, putting Egypt’s reserves at over 70% of Brazil’s. Egypt’s population on the other hand, is just 40% of Brazil’s. An analogous study of the undiscovered resources in about half of Brazil’s offshore area reached just a bit more at 86 billion BOE. This may explain why the countries actually have nearly the same number of rigs. Brazil had 121 rigs working according to Rigzone, while there were 119 rigs in Egypt in March 2013 as reported by Egypt Oil & Gas. What’s more, in terms of undiscovered conventional resources Egypt seems also to have considerable potential. The USGS, in reports from 2011 and 2012, estimated mean values for undiscovered technically recoverable resources in both the Nile Delta Basin and Red Sea Province (most of Egypt’s offshore territory) to sit at about 75 billion BOE of crude oil, natural gas and natural gas liquids (NGLs). This is not accounting for either the Western Desert or Southern Egypt (i.e. most of Egypt’s on-shore territory) despite the considerable production already occurring in the Western Desert. PRODUCTION 720,020 Liquids (#28 in the world) In 2011, Egypt had around 8,400 active wells. By comparison, the state of Oklahoma, whose annual production is about half Egypt’s, had over 120,000 wells in 2009 according to a state report. Egypt’s total proven resources are also about 4 times larger than Oklahoma’s. Wells in the Western Desert usually cost between $5 and $10 million. bbl/d 2.2 Tcf/d Natural Gas (#16 in the world) Egypt’s consumption of oil and gas both have skyrocketed in just the past 5 years to nearly 100% of production. At the end of 2012, the country officially became a net importer of oil, though it has strong, consistent demand for its oil from Europe and Asia should production levels again outpace consumption. 51% of exported oil went to India (60,000 bbl/d), 22% to Italy, and 6% went to China in 2011, three of its regular top buyers and countries with long-term energy requirements. The country exported about a fifth of its natural gas produced in 2011. These gas exports went through the Arab Gas Pipeline to Israel and Jordan, and through its 3 LNG trains primarily to Europe (51%), specifically, Spain. LNG made up 0.35 Tcf of exports in 2010. 5
  9. 9. COURSE FLYER Biography Page
  10. 10. Instructor Biography Hossam Ali received his B.Sc. in Geology-Geophysics in 1992 before continuing his studies at Ain Shams University to complete a M.Sc. in Geophysics in 2002. Currently he is studying a Ph.D. in geology and geophysics. With 18 years experience in the petroleum industry as a Geochemist with StratoChem Services, Hossam has gained extensive knowledge of the geochemical history of different basins in the Middle East. He has been involved in the geochemical evaluation of more than 2000 projects/individual wells. During Hossam’s time with StratoChem Services, he has prepared and given many Geochemistry courses for oil companies including Badr Petroleum Company, Gulf of Suez Petroleum Company, Qarun Petroleum Company, Merlon, Dana Petroleum, Tharwa, Cepsa, Ganoup and EGPC in Egypt. Additionally, he has provided this service to international clients, including Sudan (PetroDar), Iraq, Lebanon (AUB), Nigeria, Iran (NIOC) and Tunisia (ETAP). His specialization is in Geology/Geochemistry/Geophysics, where he has participated in a number of publications regarding maturity modeling, hydrocarbon generation, expulsion and migration and source rock evaluation. To contact the instructor:
  11. 11. Scott J Doughty