Portfolio Final 4 28
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Portfolio Final 4 28

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Portfolio Final 4 28 Portfolio Final 4 28 Presentation Transcript

  • Samantha Dole
    607 Cowan St. Unit D2,
    Fort Collins, Co 80524
    sdole@rams.colostate.edu
    303-912-9233
  • Samantha Dole
    Inspiration
  • Samantha Dole
    Target Market
    The Sea Shell Woman
    Shelly is a young vibrant woman that enjoys the outdoors. She spends her extra time at the beach surfing, snorkeling, kayaking, and laying out. She spends the rest of her time as a marketing director for a large fitness company. She is currently single but loves going out with her girlfriends to meet new people. Their favorite spot is a local salsa dancing club.
    Age: 25-35
    Gender: Female
    Geographic Location: California, Arizona, Florida, and Hawaii
    Income: $75,000 - $100,000 a year
    Buying Habits/Shopping: Loves shopping at small boutiques and having a unique variety and assortment of products. Goes shopping on a fairly frequent basis, about once or twice every two weeks. Spends on average $20 - $100 every purchase
    Color Chips
    View slide
  • Samantha Dole
    Crabby Claws Tee
    View slide
  • Samantha Dole
    Beached Cuffed Jeggings
  • Samantha Dole
    Cost Sheet
    Promotional Postcard
  • Samantha Dole
    Sea Shell Boutique
    Entrance View
  • Samantha Dole
    2011 Senior Design Fashion Show Production
  • Samantha Dole
    Target Market
    Age: 13-20
    Gender: Mostly Male some unisex
    Income: May have a job while attending school, but primarily their parents pay for things. Parents income: $50,000-$200,000
    Lifestyle/Activities: School, hanging out with friends, longboarding, playing sports, music, Television shows such as Tosh 2.0, MTV, and Vh1.
    inspiration
  • Samantha Dole
    T-Shirt Designs