What do you do
online?

Number of new videos uploaded
65,000 to YouTube per day
Number of new users on Facebook
600,000 per day
Number of blog posts indexed by
1.5 million Technorati daily
Site tracks over 133 million blogs
14 million Number of accounts on Twitter

Number of iPods (Touch) & iPhones
26 million sold during the last holiday season
37 million Number of people who have a 2nd Life
Participated in the 2004 US political
election via the Internet
75 million * MySpace was a year old
* Facebook just launched
* YouTube didn’t exist
The number of online videos watched
12.7 billion by Americans in one month (Nov’08)
Stats from pingdom.com based on 2008 Internet usage

“The Web 2.0 revolution gave rise to a labyrinth
of blogs, wikis, and tweets where trying to make
yourself heard can seem a little like shouting into
a waterfall.”
-Kenneth Corbin, Internetnews.com

Web 2.0: Connecting
Creating
Contributing

Thesecond generation of web-based interactions,
A concept of \"Web 2.0\" began with a conference
brainstorming session between Tim O'Reilly (O’Reilly
applications and communities.
Media) and MediaLive International.
Photograph © James
Duncan Davidson.

Exciting new applications and sites pop up with
surprising regularity.
Creativity Communication
Hosted Collaboration
Services
Web
2.0

The Past & The Present: Side by Side
Web 1.0 (1994-2001) Web 2.0 (2002-)
Read/Write
Static - \"read-only”
Personal web pages / Communities and Services
directories / corporations
Google™, MySpace®, Digg™,
AOL®, Netscape®, Yahoo®
Facebook®, YouTube™, Flickr™,
1-way medium Delicious™
Surfing - Browsing - Consuming
Connecting - Creating -
Collaborating - Sharing

What terms do you associate with Web 2.0?
Maybe you know the terms and tools, but
never knew they were Web 2.0…
Created with Wordle
www.wordle.net

BLOG
+ + +
post read feed
comment
text
audio
video
photo

Here’s an example of a health related blog.

BLOGGING SITES

WIKI
+ + +
save
content collaborate edit
text in web
pages

Here’s an example of a health related wiki.

WIKI SITES

PODCAST / VODCAST
+ + +
media
audio feed podcatcher
player
video

Here’s an example of a health related podcast.

PODCAST TOOLS
Product images © and courtesy of Apple, Sansa, and IBM

MULTIMEDIA HOSTING
+ +
+
web host embed share
content
video
audio
photo

MULTIMEDIA HOSTING SITES

SOCIAL BOOKMARKING
+ +
+
web
bookmark tag share
sites

SOCIAL BOOKMARKING SITES

SOCIAL NETWORKING
+ +
community connections
interests

SOCIAL NETWORKING SITES

VIRTUAL WORLDS
+
+
characters interaction
3D environments
(Avatars)
Avatar courtesy of Flickr photostream of Torley
‘In world’ screen shots courtesy of Linden Labs

VIRTUAL WORLDS - Webkinz
Image courtesy of WebKinz.com

VIRTUAL WORLDS – Second Life
Image courtesy of Linden Labs

VIRTUAL WORLD SITES

So what does this mean for the
Healthcare world?

Payers
Patients
Health
2.0
Providers Physicians

Health 2.0
Definition: \"New concept of health care wherein
all the constituents (patients, physicians,
providers, and payers) focus on health care value
(outcomes/price) and use disruptive innovation
as the catalyst for increasing access, decreasing
cost, and improving the quality of health care.\"
From Crossover Health Blog – Dr. Scott Shreeve -
http://blog.crossoverhealth.com

Photo above courtesy of Somewhat Frank's Flickr photostream.

Breakdown of
Health 2.0 Web Sites
1. Consumer Web Apps
2. Search and Information
3. Medical Records
4. Connecting to Health Professionals
5. Health Portal Spaces
6. Community
7. Blogs, Videos, etc.
Examples of each are provided on the remaining
slides

Reliefinsite.com, a site that allows people to map,
monitor and analyze their pain
Image © courtesy of Reliefinsite

Will Social Media Transform Medicine?
http://www.businessweek.com/magazine/content/08_50/b4112058194219.htm
By Catherine Arnst
2006: 80% of beyond passive searches U.S.—some
2008: Movingadult Internet users in the to interactive 113
million blogs, and other social media
forums, people—searched for health information
[Pew Research Center survey 2008]

Healthvault.com, a site that allows people to store
a personal health record
Image © courtesy of Microsoft Healthvault

Mobile Access to Information

SOUTH AFRICA
Public health workers in South Africa now send
text messages to tuberculosis patients with
reminders to take their medication.
Image courtesy of PBS’s the Online Newshour

INDIA
India’s Freedom HIV/AIDS initiative uses mobile phone games to
educate people about HIV/AIDS (2.5 million with HIV - 3rd highest in
world) .
Launch = 9 million handsets
Now = 40 million handsets in Asia and Africa
Download of 10.3 million game sessions in 15 months from its
launch
(Freedom HIV/AIDS, 2008)
Images © courtesy of www.freedomhivaids.in

KENYA
Nurses in Kenya’s local
hospitals send a text
message to the nation’s
central blood repository to
automatically schedule a
fresh delivery when blood
supplies are running low.
5.6 million cell phone subscribers in Kenya
Only about 200,000 Kenyan households have electricity
Image and text courtesy of Popsci.com

Exanwellness.Com, the portal includes 27 self-
assessments, interactive programs, and planners.
Image © courtesy of Exanwellness.com

Patientslikeme.com, gives patients the power to control
their disease & to share what they learn w/others
Image © and courtesy of Patientslikeme.com

Take Two Aspirin and Tweet Me
in the Morning
Google Health Opens Pandora
Box of PHR Sharing
Web 2.0 Tools And Its (Possible) Use
In Medicine
A Diabetes Mentor in Your Cell
Phone
Why Technology is No Longer Optional
in Public Health
'Wisdom Of The Crowd' Online Bodes
Well For Better Care