10 Ways To Reinvent Your Newsroom Right Now
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10 Ways To Reinvent Your Newsroom Right Now



On March 16, I held a sessions at the College Media Adviser's Conference in New York on "10 (small) Innovations You Can Use In Your Newsroom Right Now."

On March 16, I held a sessions at the College Media Adviser's Conference in New York on "10 (small) Innovations You Can Use In Your Newsroom Right Now."



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10 Ways To Reinvent Your Newsroom Right Now Presentation Transcript

  • 1. 10 (small) Ways To Reinvent Your Newsroom Right Now
  • 2. Innovation is essential
    • Newsroom should be a center of constant innovation.
    • Organization and workflow must include the capacity to innovate.
    • We’re entering an era of constant change, at increasingly faster pace.
    • We don’t know what’s coming, but we know it’s coming.
  • 3. What’s next?
    • Are blogs already dead?
    • Is Twitter going to kill Google?
    • Is mobile the future?
    • What do you know about the Semantic Web?
    • Are you geo-tagging content?
    • What does news look like for location-based services?
    • Are you thinking about how to publish into video games and virtual communities?
  • 4. Failure to innovate=death
    • Being online doesn’t mean you’re doing enough to innovate:
      • eBay
      • Yahoo
      • CNET
      • Salon.com
    • All industries eventually are vulnerable to creative destruction.
    • There are few second acts.
  • 5. So what can you do?
  • 6. Big Innovation vs. Little Innovation
  • 7. Big Innovation
    • Blow up your newsroom. Today.
    • Must have support and buy-in from the top, or it’s doomed.
    • Can’t change by consensus, must lead.
    • Downside: Could get bogged down for years making little progress.
  • 8. Big innovators
    • Intel is the iconic example for dumping its memory business in favor of processors.
    • Google allocates 20 percent of employee’s time for new projects.
    • Cisco Systems has already decided it will have a new business model in 20 years, and is mapping out how to get there.
  • 9. Little innovation
    • Lead by example.
    • Start fast; fail cheap; learn. Repeat.
    • Plant seeds.
    • Find “sleeper cells of innovation.”
    • Demonstrate success to gain more allies.
    • Downside: May not create big enough changes, fast enough.
  • 10. Small innovations you can do right now
  • 11.
    • Start a wiki Invite the community to help build an information resource.
  • 12. 2. Aggregate
    • Aggregation is creation
    • People always need help finding the best stuff.
    • It’s the new version of wire stories.
    • Jeff Jarvis of CUNY says: “Do you what you do best, link to the rest.”
    • Use Delicious.com; Publish2.
  • 13. www.dukebasketballreport.com Started by Duke Alumni to collect every link about Duke basketball
  • 14. 3. Twittercamp
    • Visual stimulus in the newsroom is great.
    • Why are you watching CNN?
    • Put the community’s conversation on display.
    • Connect one screen in the newsroom to a PC, install Twittercamp, an Adobe Air client.
  • 15.  
  • 16. 4. Create a community hub
    • Launch a Ning.com site.
    • Create Multi-user Wordpress blog.
    • Create a distinct tag.
  • 17.  
  • 18. 5. CopyCamp
    • Invite the community into the newsroom.
    • Have a different kind of conversation.
    • Use the BarCamp/Un-conference model.
    • This is about learning to listen, and rethinking the newsroom’s relationship to the community.
    • Nothing beats the connections built through direct contact.
  • 19. CopyCamp at the San Jose Mercury News: June 2008
  • 20. 6. Talkshoe
    • If you can make a phone call, you can do a podcast.
    • Knowledge management: Right now newsrooms publish 5 percent of what they know. Find easy ways to push that to 10 percent.
    • Use free tools like Talkshoe, Blogtalkradio.com, Utterli.
  • 21. 7. Collaborate
    • Find a project to do with another group on campus.
    • Expands your capacity to innovate.
    • Brings different perspective.
    • Can create sparks of innovation.
  • 22. 8. Live blog or stream
    • CoverIt Live
    • Qik
    • Ustream
  • 23. 9. Beat Blogging
    • Turn your sources into a social network.
    • Check out BeatBlogging.org.
    • Find ways to build a network to help make your reporting deeper, and more efficient.
  • 24. 10. Social Media
    • You’re probably on Facebook. Is everyone in your newsroom?
    • Make sure you’re building networks, promoting your links.
    • What about Twitter?
    • Digg?
    • Being social means promoting other people’s work, too, so they’ll promote back.
  • 25. What else?
    • Find a community you don’t cover and create new product for it.
      • Alumni
      • Sports
      • Prospective students
      • Research/Intellectual Discussions
      • Faculty
    • Ask what things your community needs help doing?
      • Finding roommates
      • Buying and selling text books
      • Rating classes
  • 26. Contact me
    • [email_address]
    • Follow me on Twitter at @sjcobrien or @nextnewsroom
    • M: 415-298-0207
    • www.nextnewsroom.com