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Marketing with Linked Data (MIT)
Marketing with Linked Data (MIT)
Marketing with Linked Data (MIT)
Marketing with Linked Data (MIT)
Marketing with Linked Data (MIT)
Marketing with Linked Data (MIT)
Marketing with Linked Data (MIT)
Marketing with Linked Data (MIT)
Marketing with Linked Data (MIT)
Marketing with Linked Data (MIT)
Marketing with Linked Data (MIT)
Marketing with Linked Data (MIT)
Marketing with Linked Data (MIT)
Marketing with Linked Data (MIT)
Marketing with Linked Data (MIT)
Marketing with Linked Data (MIT)
Marketing with Linked Data (MIT)
Marketing with Linked Data (MIT)
Marketing with Linked Data (MIT)
Marketing with Linked Data (MIT)
Marketing with Linked Data (MIT)
Marketing with Linked Data (MIT)
Marketing with Linked Data (MIT)
Marketing with Linked Data (MIT)
Marketing with Linked Data (MIT)
Marketing with Linked Data (MIT)
Marketing with Linked Data (MIT)
Marketing with Linked Data (MIT)
Marketing with Linked Data (MIT)
Marketing with Linked Data (MIT)
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Marketing with Linked Data (MIT)

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Presentation at the MIT's 2010 Linked Data Product Development Lab on the intersection of marketing and linked data.

Presentation at the MIT's 2010 Linked Data Product Development Lab on the intersection of marketing and linked data.

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  • 1. MIT IAP 2010Linked Data Product Development Lab<br />Marketing with Linked Data<br />by Scott Brinker<br />Twitter: @chiefmartec<br />sbrinker@chiefmartec.com<br />http://www.chiefmartec.com<br />
  • 2. How will linked data impact marketing?<br />
  • 3. Marketing dominates the visible web.<br />
  • 4. $1 billion in social media marketing<br />(i.e., Facebook, Twitter) this year.<br />
  • 5. What about the “invisible web” of linked data?<br />
  • 6.
  • 7. Marketing tactics,circa 1900<br />
  • 8. Marketing tactics, circa 2000<br />
  • 9. 100 years of progress?<br />
  • 10. Emerging marketing tactics, circa 2010<br />
  • 11. Emerging marketing tactics, circa 2010<br />1,573<br />APIs<br />4,549<br />mashups<br />
  • 12. SEO and web APIs are aqualitatively different kindof marketing tactic.<br />
  • 13. Even across shifts in medium…<br />…marketing had been produced for humans.<br />
  • 14. With SEO and web APIs, marketing has a different audience.<br />
  • 15.
  • 16. Visible vs. Linked Data Marketing<br />Copyright © 2010 Scott Brinker<br />Visible Marketing<br />Linked Data Marketing<br />
  • 17. Search Engines as Data Applications<br />Google Rich Snippets<br />
  • 18.
  • 19.
  • 20.
  • 21. http://www.ebusiness-unibw.org/wiki/GoodRelations<br />
  • 22. SEO++<br />Incremental evolution of search engine optimization(SEO) withdata objects.<br />
  • 23. Data for nothing and links for free.<br />
  • 24. It’s not all about<br />
  • 25.
  • 26.
  • 27. LinkedData Marketing<br />Copyright © 2010 Scott Brinker<br />
  • 28. 8 Business Models for Linked Data<br />Indirect RevenueDirect<br />As Raw DataDelivery As An Application<br />Copyright © 2010 Scott Brinker<br />
  • 29. 7 Phases of Data<br />Human Insight<br />Copyright © 2010 Scott Brinker<br />
  • 30. “Build something people want.”<br />– Paul Graham<br />Scott Brinker<br />Twitter: @chiefmartecsbrinker@chiefmartec.com<br />http://www.chiefmartec.com<br />

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