Marketing with Linked Data (MIT)
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Marketing with Linked Data (MIT)

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Presentation at the MIT's 2010 Linked Data Product Development Lab on the intersection of marketing and linked data.

Presentation at the MIT's 2010 Linked Data Product Development Lab on the intersection of marketing and linked data.

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Marketing with Linked Data (MIT) Marketing with Linked Data (MIT) Presentation Transcript

  • MIT IAP 2010Linked Data Product Development Lab
    Marketing with Linked Data
    by Scott Brinker
    Twitter: @chiefmartec
    sbrinker@chiefmartec.com
    http://www.chiefmartec.com
  • How will linked data impact marketing?
  • Marketing dominates the visible web.
  • $1 billion in social media marketing
    (i.e., Facebook, Twitter) this year.
  • What about the “invisible web” of linked data?
  • Marketing tactics,circa 1900
  • Marketing tactics, circa 2000
  • 100 years of progress?
  • Emerging marketing tactics, circa 2010
  • Emerging marketing tactics, circa 2010
    1,573
    APIs
    4,549
    mashups
  • SEO and web APIs are aqualitatively different kindof marketing tactic.
  • Even across shifts in medium…
    …marketing had been produced for humans.
  • With SEO and web APIs, marketing has a different audience.
  • Visible vs. Linked Data Marketing
    Copyright © 2010 Scott Brinker
    Visible Marketing
    Linked Data Marketing
  • Search Engines as Data Applications
    Google Rich Snippets
  • http://www.ebusiness-unibw.org/wiki/GoodRelations
  • SEO++
    Incremental evolution of search engine optimization(SEO) withdata objects.
  • Data for nothing and links for free.
  • It’s not all about
  • LinkedData Marketing
    Copyright © 2010 Scott Brinker
  • 8 Business Models for Linked Data
    Indirect RevenueDirect
    As Raw DataDelivery As An Application
    Copyright © 2010 Scott Brinker
  • 7 Phases of Data
    Human Insight
    Copyright © 2010 Scott Brinker
  • “Build something people want.”
    – Paul Graham
    Scott Brinker
    Twitter: @chiefmartecsbrinker@chiefmartec.com
    http://www.chiefmartec.com