This is a Modern WorldThis is a Modern World
Sub Cultures and Sub Genres: Make your librarySub Cultures and Sub Genres: Ma...
Let’s Identify a SubcultureLet’s Identify a Subculture
►Come together, on a local and national levelCome together, on a lo...
LIBRARIANSLIBRARIANS
While we are a profession,While we are a profession,
much of our behavior mimicsmuch of our behavior ...
Under Your InfluenceUnder Your Influence
► Librarians involvementLibrarians involvement
in a subcultures mayin a subcultur...
Beyond Race and ClassBeyond Race and Class
►SubcultureSubculture
►CountercultureCounterculture
►Youth CultureYouth Culture...
What Is A SubcultureWhat Is A Subculture
In Sociology and CulturalIn Sociology and Cultural
Studies it is DefinedStudies i...
Sociology and SubculturesSociology and Subcultures
► The Chicago School is bestThe Chicago School is best
known for its an...
Identification of a SubcultureIdentification of a Subculture
► Distinctive use of aesthetics.Distinctive use of aesthetics...
The Urban TribeThe Urban Tribe
► The urban tribe is aThe urban tribe is a
microgroup of people whomicrogroup of people who...
Types of Subcultures?Types of Subcultures?
► PunksPunks
► GothsGoths
► GammersGammers
► TechiesTechies
► BeatsBeats
► Hipp...
Subcultures in the LibrarySubcultures in the Library
►Teen ServicesTeen Services
►Children’sChildren’s
Services/ParentsSer...
Sub Cultures andSub Cultures and
Emerging Genre’sEmerging Genre’s
►Punk is now added to anything outside thePunk is now ad...
Not Judging a Book By It’s CoverNot Judging a Book By It’s Cover
►Some subcultures have similar aesthetics,Some subculture...
In ClosingIn Closing
We need to rethink how weWe need to rethink how we
categorize our collections and thecategorize our c...
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Subculture's In The Library

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Subculture's In The Library

  1. 1. This is a Modern WorldThis is a Modern World Sub Cultures and Sub Genres: Make your librarySub Cultures and Sub Genres: Make your library service truly multiculturalservice truly multicultural
  2. 2. Let’s Identify a SubcultureLet’s Identify a Subculture ►Come together, on a local and national levelCome together, on a local and national level to socialize and skill share.to socialize and skill share. ►Create their own publications andCreate their own publications and organizations.organizations. ►Are constantly struggling to re identifyAre constantly struggling to re identify themselves and find their relevance in thethemselves and find their relevance in the world.world. ►Have created their own social hierarchy.Have created their own social hierarchy.
  3. 3. LIBRARIANSLIBRARIANS While we are a profession,While we are a profession, much of our behavior mimicsmuch of our behavior mimics that of a subculture.that of a subculture.
  4. 4. Under Your InfluenceUnder Your Influence ► Librarians involvementLibrarians involvement in a subcultures mayin a subcultures may explain their choice inexplain their choice in the profession (Geekthe profession (Geek is now thought of as ais now thought of as a subculture).subculture). ► Many changes in ourMany changes in our profession can beprofession can be attributed to theattributed to the influence ofinfluence of subcultures andsubcultures and countercultures.countercultures.
  5. 5. Beyond Race and ClassBeyond Race and Class ►SubcultureSubculture ►CountercultureCounterculture ►Youth CultureYouth Culture ►Urban TribesUrban Tribes ►EnthusiastEnthusiast ►““Scene”Scene” In the (post) modern worldIn the (post) modern world we are all looking for ourwe are all looking for our place. We can no longerplace. We can no longer rely on our ethnicity andrely on our ethnicity and ancestry for identity.ancestry for identity. As librarians we areAs librarians we are challenged by a societychallenged by a society becoming fragmented andbecoming fragmented and increasingly complex.increasingly complex. We can resign ourselves toWe can resign ourselves to serving a increasinglyserving a increasingly smaller “norm” or we cansmaller “norm” or we can learn to embrace diversitylearn to embrace diversity outside of class and race.outside of class and race.
  6. 6. What Is A SubcultureWhat Is A Subculture In Sociology and CulturalIn Sociology and Cultural Studies it is DefinedStudies it is Defined as…as… A group of people with aA group of people with a culture (whetherculture (whether distinct or hidden)distinct or hidden) which differentiateswhich differentiates them from the largerthem from the larger culture to which theyculture to which they belong.belong.
  7. 7. Sociology and SubculturesSociology and Subcultures ► The Chicago School is bestThe Chicago School is best known for its analysis of howknown for its analysis of how the urban environmentthe urban environment affects human behavior. Itsaffects human behavior. Its members studied socialmembers studied social structures and physicalstructures and physical environmental factors, ratherenvironmental factors, rather than genetic and personalthan genetic and personal characteristics, in thecharacteristics, in the development of humandevelopment of human interaction.interaction.
  8. 8. Identification of a SubcultureIdentification of a Subculture ► Distinctive use of aesthetics.Distinctive use of aesthetics. ► A symbolic use of style whichA symbolic use of style which can be interpreted by othercan be interpreted by other members of the same culture.members of the same culture. ► Affinity to a particular type ofAffinity to a particular type of music, physical activity (sport),music, physical activity (sport), style of art, or geographicstyle of art, or geographic territory.territory. ► An often antagonistic view ofAn often antagonistic view of normal society and socialnormal society and social conformity.conformity.
  9. 9. The Urban TribeThe Urban Tribe ► The urban tribe is aThe urban tribe is a microgroup of people whomicrogroup of people who share common interests inshare common interests in metropolitan areas. Themetropolitan areas. The members of thesemembers of these relatively small groupsrelatively small groups tend to have similartend to have similar worldviews, dress stylesworldviews, dress styles and behavioral patterns.and behavioral patterns. ► Defined by FrenchDefined by French sociologist Michelsociologist Michel Maffesoli, 1985.Maffesoli, 1985.
  10. 10. Types of Subcultures?Types of Subcultures? ► PunksPunks ► GothsGoths ► GammersGammers ► TechiesTechies ► BeatsBeats ► HippiesHippies ► RaversRavers ► ModsMods ► MetalheadsMetalheads ► Urban PrimitivesUrban Primitives ► FurriesFurries ► SukebansSukebans There the are sub- subcultures… punkThere the are sub- subcultures… punk is the base of several. Skinheads,is the base of several. Skinheads, hipsters, artpunks, hardcore kids,hipsters, artpunks, hardcore kids, straight edge and many others arestraight edge and many others are rooted in punk.rooted in punk. Some embrace their subculture, othersSome embrace their subculture, others see it as a stereotype.see it as a stereotype.
  11. 11. Subcultures in the LibrarySubcultures in the Library ►Teen ServicesTeen Services ►Children’sChildren’s Services/ParentsServices/Parents ►Collection developmentCollection development ►ProgrammingProgramming ►Adult instructionAdult instruction ►Non traditional libraryNon traditional library servicesservices
  12. 12. Sub Cultures andSub Cultures and Emerging Genre’sEmerging Genre’s ►Punk is now added to anything outside thePunk is now added to anything outside the norm… Cyber Punk, Steam Punk, andnorm… Cyber Punk, Steam Punk, and Horror Punk (just saw that one the otherHorror Punk (just saw that one the other day).day). ►Urban Fiction is very much a part of theUrban Fiction is very much a part of the “street” lifestyle, which can be defined as a“street” lifestyle, which can be defined as a subculture.subculture. ►Modern art, music, and literature is oftenModern art, music, and literature is often influenced by sub/counterculture.influenced by sub/counterculture.
  13. 13. Not Judging a Book By It’s CoverNot Judging a Book By It’s Cover ►Some subcultures have similar aesthetics,Some subcultures have similar aesthetics, but vastly different tastes and values.but vastly different tastes and values. ►Members of a subculture are not alwaysMembers of a subculture are not always comfortable being identified by it, especiallycomfortable being identified by it, especially by outsiders.by outsiders. ►You may find that many of these groupsYou may find that many of these groups may become library advocates.may become library advocates. ►Nothing is more D.I.Y. than the library.Nothing is more D.I.Y. than the library.
  14. 14. In ClosingIn Closing We need to rethink how weWe need to rethink how we categorize our collections and thecategorize our collections and the people we serve. Whilepeople we serve. While subcultures are a small segmentsubcultures are a small segment of the population, they need to beof the population, they need to be taken into consideration whentaken into consideration when tooling our library services. Theytooling our library services. They could make strong advocates forcould make strong advocates for your organization.your organization.

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