Local search-ranking 7-7-2010newPresentation Transcript
Optimizing Your Business
Listing and Increasing
Your “Findability” Online
EZlocal helps you place on page one in Local Search
results across the top search engines.
What is Local Search?
Local Search is online consumers looking to
find qualified local businesses, by entering a
search term + a location.
“Tire repair San Diego”
“Pizza delivery credit card 14201”
“Nike shoes in Evansville”
… here’s what a page-one Google search result looks like
for “cleaners” in “boston, ma”:
PPC vs. SEO in clicks and spend. Notice the disparity.
Premium Listing on EZlocal.com
Enhanced Business Profile
Our Local SEO experts do all the work.
• Robust keyword-rich content
• Media-rich: upload photos and video
• Build reviews and ratings
• Add brochures/menus/price sheets
• Create custom coupons
• Facebook and Twitter social apps
• On-demand driving directions
Broad Content Distribution
• Top Local Search optimization on
Google, Bing and Yahoo!
• Manual submissions to the Top 10
Internet Yellow Pages sites.
• Up to 5 niche/vertical directory listings
- customized for your business
• Localeze Distribution Network of
80+ sites reaching 90% of Local Search
• Unlimited expert Local SEO
Local Search corroboration flow
Websites show up in universal results.
Business listings appear in the Maps.
Authority Heating & Air Conditioning
Business listings appear in the Maps.
“The professionals at EZlocal have enabled my company to rank on the first
page of Google in the business listing section for Sacramento, which has drawn
in considerable new business. I recommend EZlocal to any small business
owner who wants top web visibility.”
~ Brian Anderson – Masters Window Cleaning LLC
“EZlocal took over our search engine optimization and we are already
appearing on the first page of Google and Yahoo for our local listing! They also
communicate with us regularly, responding quickly to changes that we request
for our business profile.”
~ Bruce Oyler – Bruce Oyler State Farm Agency
“We are so pleased with the service and professionalism of EZlocal staff that I
just had to write a testimonial. You guys are the best! Thank you so much from
all the girls of Sheba Limousines Inc.”
~ Pamela Chitwood – Sheba Limousines Inc.
“I am so pleased and proud to have such an awesome team of professionals on
my side. My questions are treated with respect and my requests are honored in
a timely manner. They return phone calls! I could never on my own have
achieved the level of internet presence I now have, which I’m confident will
continue to grow under their hard work. Thanks, EZlocal!”
~ Susan Patton – Phoenix Rising Antiques & Objects d’Art
“Thank you EZlocal! I am so impressed! Two days after I joined, my business
showed up fifth, right next to the Google Map. Even my skeptical son, the web
designer, was impressed and told me I had found a very good thing. I had
tried another company for six months, paid twice as much, and we didn’t even
appear on the first page, much less so high. Representatives from EZlocal
continue to work with me to tweak my business profile so more searches for
tax help in my area result in my business being a rising star on the first page of
search results. Thank you again.”
~ Barbara Culver – Tax Center Plus
Keep this section separate.
Do not include this page
in your presentation.
97% of all Internet users in the U.S.
gather shopping information online.
51% explicitly characterize
their behavior as
shop online, buy offline.
2.6 billion local
accounts for over
30% of all search
[US] Consumers spend
about 70% of their
within five miles of
1 Marissa Meyer (Google Inc. Vice President of Search Products). September 2009
Online advertising spending is trending upwards.
Here are the top 10 business categories by spending:
Businesses today have just two
representations in Local Search.
Website Business listing(s)
(www.yourname.com) (Internet maps, yellow pages)
But only 11% of business listings have
been claimed. It’s winner takes all –
and the early bird gets the worm.
The average small business spends $550 per month on
pay-per-click search engine advertising for their website.
Primary Local Search
Distance from “Centroid” (the geographic center of
the area searched) - the closer your business is, the
higher you rank. [Note: This factor has been reduced
in weight recently]
Listings containing more robust information and
links rank higher in search results (e.g., a website
link, keyword-rich content, tags, media, etc).
Target keyword phrases prospective
customers may use to find you.
How many other local search engines or directories
have your enhanced listing published?
Each time the information contained in your listing
can be tied to a matching NAP (Name, Address,
Phone number) on other “relevant“
sites, your listing is awarded a
“citation” -- the more citations you
have, the higher you rank. This
corroboration between relevant
sites builds “trust”, and the trust
factor is critical to ranking.
How many consumer reviews/ratings or other
sources of user input does your business have on
To maximize citations and achieve the highest
possible ranking you need to get as much positive
feedback as possible. This involves encouraging
your happy customers to go online and give you
positive reviews on multiple relevant sites.