EVERYTHING YOU
KNOW ABOUT ARGS
IS WRONG*
* THE HAPPY HOLIDAYS EPISODE
DAN HON, SIX TO START, DAN@SIXTOSTART.COM
Friday, 3 July 2009

The taboos of alternate reality games - the number of
people playing, the types of people playing and the degree
of immersion and ask: where did it all go wrong? (and,
hopefully, have some pointers as to how to put the world
to rights).
Friday, 3 July 2009

SOME CAVEATS
Friday, 3 July 2009

SOME CAVEATS
• HIGHLY RESEARCHED
• TOTALLY OBJECTIVE
• COMPLETELY INOFFENSIVE
Friday, 3 July 2009

Friday, 3 July 2009

WE SUCK
DON’T HAVE ENOUGH PLAYERS
THE PEOPLE WHO PLAY ARE WEIRD
THE PEOPLE WHO PLAY HAVE NO MONEY
THE PEOPLE WHO PLAY AREN’T MAINSTREAM
WE MAKE GAMES FOR THE HARDCORE
WE’RE TOO EXPENSIVE
WE DON’T SCALE
WE LIE
Friday, 3 July 2009

AN APOLOGY
Friday, 3 July 2009

DEFINITIONS
Friday, 3 July 2009

ALTERNATE REALITY
DDD
Friday, 3 July 2009

DDD
Friday, 3 July 2009

DDD
Friday, 3 July 2009

GAME
DDD
Friday, 3 July 2009

DDD
Friday, 3 July 2009

DDD
Friday, 3 July 2009

DDD
Friday, 3 July 2009

ALTERNATE REALITY GAME
DDD
Friday, 3 July 2009

ARG AS A LABEL
DDD
Friday, 3 July 2009

(A STORY GAME)
DDD
Friday, 3 July 2009

3 PRINCIPLES OF
DDD
GOOD STORYTELLING
Friday, 3 July 2009

CLUE #1
DDD
Friday, 3 July 2009

CLUE #1
DDD
TELL A GOOD STORY,
IN THE CONTEXT OF
ALL STORYTELLING.
Friday, 3 July 2009

CLUE #2
DDD
LESS IS MORE.
Friday, 3 July 2009

CLUE #3
DDD
THE INTERNET IS
NOT VIDEO.
Friday, 3 July 2009

(A STORY GAME)
DDD
Friday, 3 July 2009

GAMES ARE SUPPOSED
DDD
TO BE FUN
Friday, 3 July 2009

A SUGGESTION
DDD
Friday, 3 July 2009

NO MORE OF THIS SHIT DDD
VIEWING SOURCE CODE
“DE-STEGGING”
WAITING
CODEBREAKING
MORE CODEBREAKING
ESOTERIC KNOWLEDGE
VIEWING MORE SOURCE CODE
SOLVING STUPID PUZZLES
BUYING STOCK IN UV TORCH COMPANIES
STILL WAITING
NOT TELLING ME WHAT TO DO
Friday, 3 July 2009

MORE OF THIS PLEASE
DDD
SHORT, SNAPPY AND FUN
LAST CALL POKER
THE LOST SPORT
PLAYTESTING
PLAYFUL DESIGN
PROPER GAME DESIGN
REPEATABLE
SOCIAL
Friday, 3 July 2009

WE MAKE GAMES AND
DDD
TELL STORIES
Friday, 3 July 2009

THE SCIENCE BIT
DDD
Friday, 3 July 2009

SOME CHARTS
DDD
Friday, 3 July 2009

PERCENTAGE OF PIE CHART RESEMBLING PAC MAN
PERCENTAGE OF PIE CHART NOT RESEMBLING PAC MAN
Friday, 3 July 2009

NO, REALLY
DDD
Friday, 3 July 2009

EVERYBODY
GAME STORY
NOBODY
Friday, 3 July 2009

EVERYBODY
WE TELL STORIES
YOUNG BOND
GAME STORY
PERPLEX CITY
NOBODY
Friday, 3 July 2009

EVERYBODY
MAGICAL PONY
UNICORN LAND
WE TELL STORIES
YOUNG BOND
GAME STORY
PERPLEX CITY
NOBODY
Friday, 3 July 2009

LAST SUGGESTION
DDD
Friday, 3 July 2009

NO MORE OF THIS SHITDDD
THIS IS NOT A SODDING GAME
LAZY CALLS TO ACTION
HELPING A TEENAGE GIRL
HELPING AN ATTRACTIVE TEENAGE GIRL
HELPING AN ATTRACTIVE AMNESIAC TEENAGE GIRL
HELPING ATTRACTIVE AMNESIAC TEENAGE GIRLS
“THE FUCKING ORDER”
MORE FUCKING COUNTDOWNS
TREASURE HUNTS
MILLIONS OF BLOG ENTRIES
JUMPING THROUGH FUCKING HOOPS
MASTURBATORY PLATFORM EXCITEMENT
Friday, 3 July 2009

NO MORE OF THIS SHIT DDD
OOH, A MOVIE CREDIT
OOH, A WEBSITE
OOH, AN EMAIL ADDRESS
OOH, AN AUTORESPONDER
OOH, A PHONE NUMBER
OOH, A VOICEMAIL
OOH, A PHYSICAL ADDRESS
OOH, A SECRET NOTE
OOH, A WEBSITE
OOH, A SECRET CODE
Friday, 3 July 2009

NO
DDD
Friday, 3 July 2009

PLEASE STOP
DDD
Friday, 3 July 2009

LAST, LAST SUGGESTION
DDD
Friday, 3 July 2009

TIME TO DECIDE
DDD
OPTIMISE FOR VIEWERS OR PLAYERS (OR BOTH?)
MARKETING CAMPAIGN (PR) OR GAME
DO YOU REALLY NEED A STORY?
Friday, 3 July 2009

THE END
DDD
Friday, 3 July 2009