Slides from SaaS & Web App Pricing Roundtable

  • 1,374 views
Uploaded on

Slides from the SaaS & Web App Pricing Roundtable on April 27, 2010 hosted by Techcelerate out of UK and moderated by Lincoln Murphy of Sixteen Ventures.

Slides from the SaaS & Web App Pricing Roundtable on April 27, 2010 hosted by Techcelerate out of UK and moderated by Lincoln Murphy of Sixteen Ventures.

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,374
On Slideshare
0
From Embeds
0
Number of Embeds
2

Actions

Shares
Downloads
70
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. SaaS & Web App Pricing and Sales Model Roundtable Hosted by Techcelerate in England Moderated by Lincoln Murphy, Managing Director in Dallas, Texas April 27, 2010 Copyright© 2010 Sixteen Ventures. All rights reserved.
  • 2. I Am the Moderator Lincoln Murphy, Managing Director Sixteen Ventures http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
  • 3. We help SaaS & Web App companies with: •Business Strategy •Revenue Modeling •Distribution •Pricing Strategy Pricing Page Tune-Up™ & Pricing Page Overhaul™ http://sixteenventures.com/pricing http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
  • 4. 7 Revenue Streams Products Recurring Ecosystem Network Effect Services Advertising Ancillary http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
  • 5. Most Common Primary Revenue Streams Products Recurring Ecosystem Network Effect Services Advertising Ancillary http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
  • 6. Pricing is Marketing http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
  • 7. 5 Keys to Developing a Pricing Strategy 1. Goal 2. Market Alignment 3. Market Segmentation 4. Distribution 5. Sales Model http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
  • 8. What is your Pricing Goal? Market Position? Hyper Growth? Upsell? http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
  • 9. Are you Aligned with your Market? How they buy How much they’ll pay - perceived value How they’ll pay http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
  • 10. Leverage Market Segmentation? All things to everyone Better Alignment Test Pricing http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
  • 11. What Distribution Strategy is Required? Direct Channels / Intermediaries App Stores http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
  • 12. What is Your Sales Model? Automated High-Touch / Complex Hybrid http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
  • 13. Wait? What about profit margins & competitor pricing? http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
  • 14. Do Not Copy Other Companies’ Pricing! This includes the companies you hear from today; do your homework before implementing the things talked about here. http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
  • 15. Roundtable That means you have to participate... http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
  • 16. We help SaaS & Web App companies with: •Business Strategy •Revenue Modeling •Distribution •Pricing Strategy Pricing Page Tune-Up™ & Pricing Page Overhaul™ http://sixteenventures.com/pricing http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
  • 17. SaaS & Web App Revenue Modeling & Business Strategy (972) 200-9317 lincoln.murphy@sixteenventures.com http://sixteenventures.com/pricing @lincolnmurphy