SaaS Marketing Strategy - Free Trial Success Secret 7: The Four Phases of a Free Trial
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SaaS Marketing Strategy - Free Trial Success Secret 7: The Four Phases of a Free Trial

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SaaS Marketing Strategies to Make Your Web App Dominate...

SaaS Marketing Strategies to Make Your Web App Dominate

SaaS Marketing Strategy Focus: Scalable Customer Acquisition

Through scalable SaaS Marketing practices, Sixteen Ventures lead by Lincoln Murphy, provides software-as-a-service (SaaS) and Web App companies everything they need to acquire customers, improve retention, and grow the lifetime value of those customers.

New Challenges – and Opportunities – Require an Optimized SaaS Marketing Strategy

The cloud introduces new challenges for traditional Independent Software Vendors (ISV), but even for those who are building new Software-as-a-Service (SaaS) or Web Applications (Web Apps) from scratch, many challenges exist, with marketing being one of the biggest.

The Goal of Your SaaS Marketing Strategy: to Quickly Create Profitable Customers

Because Software-as-a-Service (SaaS) and Web Apps are very often sold on a recurring revenue, monthly basis – without a large upfront payment like traditional software – the key to successful SaaS Marketing is efficiency and scalability.

Payback Customer Acquisition Costs Quickly with a Great SaaS Marketing Strategy

Regardless of the type of sales process, SaaS Marketing requires you to leverage scalable methods to attract the right audience up-front, to get the customer to try before they buy, and the methods used to convert your prospect to a paying customer.

SaaS Marketing ultimately breaks down to a per-customer cost and should be paid back as quickly as possible in an effort to turn new customers into profitable customers.

But, when your Free Trial fails to convert customers, it’s probably doing exactly what it was designed to do!

You need to design your Free Trial to actually sell your product if you want to make any money in the SaaS or Web App business.

So I’ve put together a list of 7 Secrets to Free Trial Success... how to turn your SaaS Marketing efforts - your sales process - and your Free Trial - into a Customer-Creating Machine.


This is SaaS Marketing / Free Trial Domination Secret #7: The Four Phases of a Free Trial

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    SaaS Marketing Strategy - Free Trial Success Secret 7: The Four Phases of a Free Trial SaaS Marketing Strategy - Free Trial Success Secret 7: The Four Phases of a Free Trial Presentation Transcript

    • Lincoln Murphy Presents... The 7 Secrets to Free Trial SuccessTurn your ‘Free Trial’ into a Customer-Creating Machine! Lincoln Murphy http://sixteenventures.com
    • 7 Secrets to Increasing Conversions with Free Trials Secret #7: The Four Phases of a Free Trial Lincoln Murphy
    • 7 Secrets to Increasing Conversions with Free Trials Your Free Trial actually consists of 4 phasesSecret #7: The Four Phases of a Free Trial Lincoln Murphy
    • 7 Secrets to Increasing Conversions with Free Trials Breaking the Free Trial down into 4 parts not only helps you understand the process more deeply and allow you to create a process more likely to deliver sales...Secret #7: The Four Phases of a Free Trial Lincoln Murphy
    • 7 Secrets to Increasing Conversions with Free Trials But understanding the Four Phases of a Free Trial allows you to more easily spot and optimize bottlenecksSecret #7: The Four Phases of a Free Trial Lincoln Murphy
    • 7 Secrets to Increasing Conversions with Free Trials Four Phases of a Free Trial Attention Engagement Investment ConversionSecret #7: The Four Phases of a Free Trial Lincoln Murphy
    • 7 Secrets to Increasing Conversions with Free Trials Attention Everything you do before they sign-up for the Free Trial. Includes your Marketing Website, Advertising / Promotion, Up-front Indoctrination, Expectations Management, Pricing, etc.Secret #7: The Four Phases of a Free Trial Lincoln Murphy
    • 7 Secrets to Increasing Conversions with Free Trials Engagement The Phase immediately after you get them to sign-up for the Free Trial where there’s one goal; start using the product. This is absolutely the MOST IMPORTANT PHASE and where most SaaS & Web App vendors drop the ball.Secret #7: The Four Phases of a Free Trial Lincoln Murphy
    • 7 Secrets to Increasing Conversions with Free Trials When you tell me you get 1000 Free Trial sign- ups, but only 100 ever login more than once, you have a problem in the Engagement phase!Secret #7: The Four Phases of a Free Trial Lincoln Murphy
    • 7 Secrets to Increasing Conversions with Free Trials Investment This is the phase where your potential customer moves beyond simply setting up their account and adding users to actually starting to use and spend more time in the app. They become “invested” in the product through time, resources, etc. The goal of this phase is to get the user so invested that they’d hate to lose their work and conversion is a no-brainer. This is where CCAs really come into play.Secret #7: The Four Phases of a Free Trial Lincoln Murphy
    • 7 Secrets to Increasing Conversions with Free Trials Conversion Ultimately, everything you do in every other phase of the Free Trial should drive toward Conversion.Secret #7: The Four Phases of a Free Trial Lincoln Murphy
    • For the Ultimate Free Trial Resource Guide, visit:http://sixteenventures.com/free-trial-resource-guide