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SaaS Marketing Strategies to Make Your Web App Dominate
SaaS Marketing Strategy Focus: Scalable Customer Acquisition
Through scalable SaaS Marketing practices, Sixteen Ventures lead by Lincoln Murphy, provides software-as-a-service (SaaS) and Web App companies everything they need to acquire customers, improve retention, and grow the lifetime value of those customers.
New Challenges – and Opportunities – Require an Optimized SaaS Marketing Strategy
The cloud introduces new challenges for traditional Independent Software Vendors (ISV), but even for those who are building new Software-as-a-Service (SaaS) or Web Applications (Web Apps) from scratch, many challenges exist, with marketing being one of the biggest.
The Goal of Your SaaS Marketing Strategy: to Quickly Create Profitable Customers
Because Software-as-a-Service (SaaS) and Web Apps are very often sold on a recurring revenue, monthly basis – without a large upfront payment like traditional software – the key to successful SaaS Marketing is efficiency and scalability.
Payback Customer Acquisition Costs Quickly with a Great SaaS Marketing Strategy
Regardless of the type of sales process, SaaS Marketing requires you to leverage scalable methods to attract the right audience up-front, to get the customer to try before they buy, and the methods used to convert your prospect to a paying customer.
SaaS Marketing ultimately breaks down to a per-customer cost and should be paid back as quickly as possible in an effort to turn new customers into profitable customers.
But, when your Free Trial fails to convert customers, it’s probably doing exactly what it was designed to do!
You need to design your Free Trial to actually sell your product if you want to make any money in the SaaS or Web App business.
So I’ve put together a list of 7 Secrets to Free Trial Success... how to turn your SaaS Marketing efforts - your sales process - and your Free Trial - into a Customer-Creating Machine.
This is SaaS Marketing / Free Trial Domination Secret #4: Measure the Right Things