SaaS & Web App Pricing Roundtable April 27, 2010
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SaaS & Web App Pricing Roundtable April 27, 2010

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Slides from the SaaS & Web App Pricing Roundtable on April 27, 2010 hosted by Techcelerate out of UK and moderated by Lincoln Murphy of Sixteen Ventures.

Slides from the SaaS & Web App Pricing Roundtable on April 27, 2010 hosted by Techcelerate out of UK and moderated by Lincoln Murphy of Sixteen Ventures.

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SaaS & Web App Pricing Roundtable April 27, 2010 SaaS & Web App Pricing Roundtable April 27, 2010 Presentation Transcript

  • SaaS & Web App Pricing and Sales Model Roundtable Hosted by Techcelerate in England Moderated by Lincoln Murphy, Managing Director in Dallas, Texas April 27, 2010 Copyright© 2010 Sixteen Ventures. All rights reserved.
  • I Am the Moderator Lincoln Murphy, Managing Director Sixteen Ventures http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
  • We help SaaS & Web App companies with: •Business Strategy •Revenue Modeling •Distribution •Pricing Strategy Pricing Page Tune-Up™ & Pricing Page Overhaul™ http://sixteenventures.com/pricing http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
  • 7 Revenue Streams Products Recurring Ecosystem Network Effect Services Advertising Ancillary http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
  • Most Common Primary Revenue Streams Products Recurring Ecosystem Network Effect Services Advertising Ancillary http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
  • Pricing is Marketing http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
  • 5 Keys to Developing a Pricing Strategy 1. Goal 2. Market Alignment 3. Market Segmentation 4. Distribution 5. Sales Model http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
  • What is your Pricing Goal? Market Position? Hyper Growth? Upsell? http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
  • Are you Aligned with your Market? How they buy How much they’ll pay - perceived value How they’ll pay http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
  • Leverage Market Segmentation? All things to everyone Better Alignment Test Pricing http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
  • What Distribution Strategy is Required? Direct Channels / Intermediaries App Stores http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
  • What is Your Sales Model? Automated High-Touch / Complex Hybrid http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
  • Wait? What about profit margins & competitor pricing? http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
  • Do Not Copy Other Companies’ Pricing! This includes the companies you hear from today; do your homework before implementing the things talked about here. http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
  • Roundtable That means you have to participate... http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
  • We help SaaS & Web App companies with: •Business Strategy •Revenue Modeling •Distribution •Pricing Strategy Pricing Page Tune-Up™ & Pricing Page Overhaul™ http://sixteenventures.com/pricing http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
  • SaaS & Web App Revenue Modeling & Business Strategy (972) 200-9317 lincoln.murphy@sixteenventures.com http://sixteenventures.com/pricing @lincolnmurphy