SaaS & Web App Pricing and Sales Model
             Roundtable
              Hosted by Techcelerate in England
        Mod...
I Am the Moderator
            Lincoln Murphy, Managing Director
                     Sixteen Ventures




http://sixteenv...
We help SaaS & Web App
companies with:
 •Business Strategy
 •Revenue Modeling
 •Distribution
 •Pricing Strategy
 Pricing P...
7 Revenue Streams

                                    Products

                      Recurring                 Ecosystem...
Most Common
Primary Revenue
Streams                             Products

                      Recurring                 ...
Pricing is Marketing


http://sixteenventures.com   Copyright© 2010 Sixteen Ventures. All Rights Reserved
5 Keys to Developing a Pricing Strategy

                          1. Goal
                          2. Market Alignment
 ...
What is your Pricing Goal?


                             Market Position?

                             Hyper Growth?

  ...
Are you Aligned with your Market?


                             How they buy

         How much they’ll pay - perceived v...
Leverage Market Segmentation?


                       All things to everyone

                             Better Alignme...
What Distribution Strategy is Required?


                                 Direct

                      Channels / Interm...
What is Your Sales Model?


                             Automated

                       High-Touch / Complex

         ...
Wait? What about profit
margins & competitor pricing?


  http://sixteenventures.com   Copyright© 2010 Sixteen Ventures. Al...
Do Not Copy Other
   Companies’ Pricing!
 This includes the companies you hear from today; do your
homework before impleme...
Roundtable
           That means you have to participate...




http://sixteenventures.com                 Copyright© 2010...
We help SaaS & Web App
companies with:
 •Business Strategy
 •Revenue Modeling
 •Distribution
 •Pricing Strategy
  Pricing ...
SaaS & Web App
        Revenue Modeling &
        Business Strategy


(972) 200-9317
lincoln.murphy@sixteenventures.com
ht...
Upcoming SlideShare
Loading in...5
×

SaaS & Web App Pricing Roundtable April 27, 2010

2,841

Published on

Slides from the SaaS & Web App Pricing Roundtable on April 27, 2010 hosted by Techcelerate out of UK and moderated by Lincoln Murphy of Sixteen Ventures.

Published in: Technology
0 Comments
7 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,841
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
73
Comments
0
Likes
7
Embeds 0
No embeds

No notes for slide

SaaS & Web App Pricing Roundtable April 27, 2010

  1. 1. SaaS & Web App Pricing and Sales Model Roundtable Hosted by Techcelerate in England Moderated by Lincoln Murphy, Managing Director in Dallas, Texas April 27, 2010 Copyright© 2010 Sixteen Ventures. All rights reserved.
  2. 2. I Am the Moderator Lincoln Murphy, Managing Director Sixteen Ventures http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
  3. 3. We help SaaS & Web App companies with: •Business Strategy •Revenue Modeling •Distribution •Pricing Strategy Pricing Page Tune-Up™ & Pricing Page Overhaul™ http://sixteenventures.com/pricing http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
  4. 4. 7 Revenue Streams Products Recurring Ecosystem Network Effect Services Advertising Ancillary http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
  5. 5. Most Common Primary Revenue Streams Products Recurring Ecosystem Network Effect Services Advertising Ancillary http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
  6. 6. Pricing is Marketing http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
  7. 7. 5 Keys to Developing a Pricing Strategy 1. Goal 2. Market Alignment 3. Market Segmentation 4. Distribution 5. Sales Model http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
  8. 8. What is your Pricing Goal? Market Position? Hyper Growth? Upsell? http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
  9. 9. Are you Aligned with your Market? How they buy How much they’ll pay - perceived value How they’ll pay http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
  10. 10. Leverage Market Segmentation? All things to everyone Better Alignment Test Pricing http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
  11. 11. What Distribution Strategy is Required? Direct Channels / Intermediaries App Stores http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
  12. 12. What is Your Sales Model? Automated High-Touch / Complex Hybrid http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
  13. 13. Wait? What about profit margins & competitor pricing? http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
  14. 14. Do Not Copy Other Companies’ Pricing! This includes the companies you hear from today; do your homework before implementing the things talked about here. http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
  15. 15. Roundtable That means you have to participate... http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
  16. 16. We help SaaS & Web App companies with: •Business Strategy •Revenue Modeling •Distribution •Pricing Strategy Pricing Page Tune-Up™ & Pricing Page Overhaul™ http://sixteenventures.com/pricing http://sixteenventures.com Copyright© 2010 Sixteen Ventures. All Rights Reserved
  17. 17. SaaS & Web App Revenue Modeling & Business Strategy (972) 200-9317 lincoln.murphy@sixteenventures.com http://sixteenventures.com/pricing @lincolnmurphy
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×