Slides from the January 2010 SaaS University in Dallas, Texas presented by Lincoln Murphy of Sixteen Ventures. Monetizing Multi-Tenancy - Generating Revenue through Network Effect Data and the SaaS Ecosystem. Multi-tenancy is a key element of Software-as-a-Service (SaaS); but not for the reasons you think! Achieving economies of scale, streamlining software development, maintaining one line of source code, etc. are the widest-known benefits of multi-tenancy. The real magic happens when multi-tenancy is leveraged to unlock and enhance the Network Effect created by all customers using the same system. And when the Network Effect is itself leveraged by the Ecosystem, myriad opportunities present themselves to drive growth and revenue. These are what makes being a SaaS vendor so much better than being a Legacy Software vendor!