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Presented at SIIA OnDemand 2009 October 30, 2009 San Jose, CA




   Agile Revenue Generation in SaaS:
            Setting...
SaaS Business Architecture


                                      Intellectual
                     Marketing
           ...
A SaaS Business has 7 available Revenue Streams...


                                               Products

            ...
Revenue Model is not Pricing Strategy...




      Revenue                                            Pricing
            ...
Agile Revenue Generation...
       Adjacent Vertical




                                                   Ancillary Mark...
Get the detailed guide to the
 7 SaaS Revenue Streams with examples:

  http://saasrevenue.com/7streams.html

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Agile Revenue Generation In SaaS from SIIA On Demand 2009

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Slides from the SIIA OnDemand 2009 panel where Lincoln Murphy from Sixteen Ventures participated. The topic of the panel was "Agile Eyes, Nimble Fingers: The Optimal On-Demand Sales Organization" and this portion of the deck presented during the panel set the stage for the Sixteen Ventures' point of view on Revenue Generation in SaaS.

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Transcript of "Agile Revenue Generation In SaaS from SIIA On Demand 2009"

  1. 1. Presented at SIIA OnDemand 2009 October 30, 2009 San Jose, CA Agile Revenue Generation in SaaS: Setting the Stage http://saasrevenue.com Copyright© 2009 Sixteen Ventures / Lincoln Murphy. All Rights Reserved
  2. 2. SaaS Business Architecture Intellectual Marketing Property Network Centricity Revenue Technology Model SaaS is different than Legacy Software! http://saasrevenue.com Copyright© 2009 Sixteen Ventures / Lincoln Murphy. All Rights Reserved
  3. 3. A SaaS Business has 7 available Revenue Streams... Products Subscriptions Ecosystem Revenue Network Model Effect Services Advertising Ancillary Most will use some, but not all... your mileage may vary http://saasrevenue.com Copyright© 2009 Sixteen Ventures / Lincoln Murphy. All Rights Reserved
  4. 4. Revenue Model is not Pricing Strategy... Revenue Pricing separate Model Strategy Revenue Model + Vertical Specific Pricing = Agility http://saasrevenue.com Copyright© 2009 Sixteen Ventures / Lincoln Murphy. All Rights Reserved
  5. 5. Agile Revenue Generation... Adjacent Vertical Ancillary Market Ancillary Market Subscriptions Network Effect Ecosystem Ancillary Products Services Ads applies to Subscriptions & the other 6 Revenue Streams http://saasrevenue.com Copyright© 2009 Sixteen Ventures / Lincoln Murphy. All Rights Reserved
  6. 6. Get the detailed guide to the 7 SaaS Revenue Streams with examples: http://saasrevenue.com/7streams.html If this is a SaaS Revenue Model emergency put down the mouse and call us: (972) 200-9317 http://saasrevenue.com
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