Presented at SIIA OnDemand 2009 October 30, 2009 San Jose, CA
Agile Revenue Generation in SaaS:
Setting the Stage
http://saasrevenue.com Copyright© 2009 Sixteen Ventures / Lincoln Murphy. All Rights Reserved

SaaS Business Architecture
Intellectual
Marketing
Property
Network
Centricity
Revenue
Technology
Model
SaaS is different than Legacy Software!
http://saasrevenue.com Copyright© 2009 Sixteen Ventures / Lincoln Murphy. All Rights Reserved

A SaaS Business has 7 available Revenue Streams...
Products
Subscriptions Ecosystem
Revenue Network
Model Effect
Services Advertising
Ancillary
Most will use some, but not all... your mileage may vary
http://saasrevenue.com Copyright© 2009 Sixteen Ventures / Lincoln Murphy. All Rights Reserved

Revenue Model is not Pricing Strategy...
Revenue Pricing
separate
Model Strategy
Revenue Model + Vertical Specific Pricing = Agility
http://saasrevenue.com Copyright© 2009 Sixteen Ventures / Lincoln Murphy. All Rights Reserved

Agile Revenue Generation...
Adjacent Vertical
Ancillary Market
Ancillary Market
Subscriptions
Network
Effect
Ecosystem Ancillary Products Services Ads
applies to Subscriptions & the other 6 Revenue Streams
http://saasrevenue.com Copyright© 2009 Sixteen Ventures / Lincoln Murphy. All Rights Reserved

Get the detailed guide to the
7 SaaS Revenue Streams with examples:
http://saasrevenue.com/7streams.html
If this is a SaaS Revenue Model emergency
put down the mouse and call us:
(972) 200-9317
http://saasrevenue.com