A SaaS Metric designed to Increase Free Trial Conversions
by Lincoln Murphy, SaaS Marketing at Sixteen Ventures on Dec 22, 2012
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CCAs & Engagement – An Uncommon Way to Engage & Convert Prospects in Your SaaS Free Trial. ...
CCAs & Engagement – An Uncommon Way to Engage & Convert Prospects in Your SaaS Free Trial.
A few years ago I came up with a set of metrics that I called Common Conversion Activities – or CCA – that I defined as “The things that all or most paying customers do during their trial.”
In July 2012 I gave a 54-minute presentation where I introduced the next version of this ever-evolving set of metrics for measuring Free Trial success, the CCA, and I want to share that with you now.
See the video of this presentation here: http://sixteenventures.com/free-trial-metrics
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