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The Secret Life of a PR Agent in 2010: What\'s Changed . . . And What Hasn\'t

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Public relations practice has changed considerably in the past several years. But has it changed so much that Ivy Lee and Edward Bernays wouldn’t recognize it? Presented by two veteran consultants, this program summarizes what’s changed in the business and, more important, what hasn’t changed.

Forge Communications\' Chairman Ray Hornak, APR, and I delivered this presentation to the Triangle IABC chapter in early 2010.

Published in: Business, Technology
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The Secret Life of a PR Agent in 2010: What\'s Changed . . . And What Hasn\'t

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