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Messaging is the foundation upon which all good public relations strategies are built. From media plans, crisis communications and grassroots programs to brand platforms, blogs and news stories, messages that are both meaningful and memorable are essential. In short, you need messaging that connects with hearts and minds it you want to change attitudes and behaviors. But what exactly constitutes effective messaging and how do you create it? And once you’ve developed your messages, how do you use them?
This presentation was delivered on November 3, 2010, at the North Carolina Chapter of PRSA’s annual "Marketing and PR Day" held in Chapel Hill, N.C.