Doing it differently - making sense of the future


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  • Doing it differently - making sense of the future

    1. 1. Doing it differently Making Sense of the Future Josephine Green Philips Design, Royal Philips Electronics
    2. 2. People age Industrial age 2 Innovation Transformation Network knowledge age
    3. 3. Society Technology The dream of wellbeing dreamt until now by a few is not sustainable for all. We have to change. We have to learn how to live better consuming less environmental resources and regenerating the contexts of life Ezio Manizini. Politecnico of Milan The context economy
    4. 4. New economic model New production and consumption New social industries New lifestyles New organizations and cultural models (ISEW) Growth An economic model not based on productivity and consumption but on resource efficiency and quality of life. A model that supports not how to give more but to take less Production and consumption Local distributed economies based on local resources and knowledge, local production and consumption, relevant to the social and environmental context Lifestyles Learning to live elegantly, within limits and in harmony with nature. Deciding how much is enough Wolfgang Sachs”Globalization and Sustainability” The Wuppertal Institute, Germany Re-design just about everything Sustainability Social Innovation, Design (GDP)
    5. 5. Sustainability Social Innovation and Design <ul><li>to improve wellbeing and the quality of life </li></ul><ul><li>to shift of emphasis from the economic and the market to the social and people </li></ul><ul><li>to be accountable for positive social and environmental results </li></ul><ul><li>to re-design much our industrial legacy </li></ul>
    6. 6.                            PROCEEDINGS ARE NOW ON-LINE HOW TO CONTACT US [email_address]   The conference Changing the Change seeks to make a significant contribution to a necessary transformation that involves changing the direction of current changes toward a sustainable future. It specifically intends to outline the state-of-the-art of design research in terms of visions, proposals and tools with which design can actively and positively take part in the wider social learning process that will have to take place. At the heart of the conference design researchers will present concrete and documentable research results. This will be complemented by invited keynote speaker's presentations that will help paint a clearer picture of the common ground from which the conference will take off. This website is managed by non-native english speakers. It is continuously update without english revision.This procedure allow us to better use this website to immediately inform you our news. In case of doubts please send us a mail: [email_address] www.changing the
    7. 7. social innovation 20 th century 21 st century the market the social market innovation social innovation consumer needs/insights stakeholder needs/insights experts /professionals partners and value network Why innovate What we innovate How do we innovate Who Innovates
    8. 8. Researching the Future Foresight,Trends &People Research: Integral futures, Socio-dynamics, CultureScan Personas, Generations on line communities Foresight in Design Engaging with the Future Cultural Innovators Creative Communities Social Entrepreneurs Co-Creating the Future open, collaborative inclusive research real and virtual Envisaging the Future Probes-experience demos Application demos
    9. 9. Innovation by Design
    10. 10. Is a future projection of sustainable living in the city of Shanghai in 2020. The concept envisions a off the grid environment where people live completely self sustainably The interior Detail of the building facade
    11. 14. design led innovation : different activities for the 3 horizons 16 PG - design led innovation
    12. 15. www.changing the Three meta themes New ways of living - water, energy, lifestyles - time, self, community New ways of producing - localized production - distributed, networked economy New ways of designing - new roles of professional design - knowledge and education envisaging the change supporting the change disseminating the change
    13. 16. Industrial design Social design
    14. 17. <ul><li>Understand the driving forces of change </li></ul><ul><li>Challenge assumptions </li></ul><ul><li>Imagine positive sustainable futures </li></ul><ul><li>Engage with stakeholders </li></ul><ul><li>Create new partnerships </li></ul><ul><li>Think the economic case </li></ul><ul><li>Make it happen </li></ul>Doing it differently The business of design is to add value The culture of design is to re-invent value