+    Building out a comprehensive and interactive                marketing strategy for SocialFlow                        ...
+ Are you looking for a marketing associate who’s as  passionate about optimizing networked sociality as  these guys are?
+    Roadmap    I.   What I will deliver    II.   How I am qualified to           deliver effectively
+    SocialFlow Marketing Goals     Demystify networked communication     Gather feedback about product     Crowdsource su...
+ Whom are we communicating to      ?
+CurrentSocialFlowclients
+Leaders inthe digitalmarketing/publishingspace
+Social MediaStrategists &CommunityManagers
+and anyone else whouses Twitter to shareinformation
+    Deliverables
+    Develop multimedia content that    addresses:      SocialFlow’s unique insights about the      direction of social me...
+ Case studies and engaging visualizations  of networked communication in:                    brands      sports        Tw...
and use this  content to start  as many+ conversations  as possible (foster more user- generated content about SocialFlow)
In-depth Google                 Analytics analysis (eager                 to look at insights from                 audienc...
+Look ataudience graphsto findopportunities toexpand brandreach.
+    Work with Marketing Manager to    decide how/if customized    Facebook iFrame tabs fit into an    interactive market...
+    Why me?
+ for storytellingLoveand experience inpublishing has givenme strong intuitionabout- how to identify eachaudience- the bes...
+Passionate about usingquality content to buildcommunity- Almost accepted admission to M.S. in Digital  Media at Columbia ...
+   I’m highly organized.    -   Prepared entire video libraries at WomansDay.com and CountryLiving.com for migration     ...
+    Proficient in Photoshop:
+    Love feedback:    This is the first Powerpoint I’ve made and    I look forward to making these vastly    better!
And lastly, I want to learn  about the development of  SocialFlow and help as many+ people as possible to discover  its us...
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SocialFlow Marketing Associate - proposal for joining team

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SocialFlow Marketing Associate - proposal for joining team

  1. 1. + Building out a comprehensive and interactive marketing strategy for SocialFlow A Proposal by Emily Chen
  2. 2. + Are you looking for a marketing associate who’s as passionate about optimizing networked sociality as these guys are?
  3. 3. + Roadmap I. What I will deliver II. How I am qualified to deliver effectively
  4. 4. + SocialFlow Marketing Goals Demystify networked communication Gather feedback about product Crowdsource suggestions for different use cases and implementation
  5. 5. + Whom are we communicating to ?
  6. 6. +CurrentSocialFlowclients
  7. 7. +Leaders inthe digitalmarketing/publishingspace
  8. 8. +Social MediaStrategists &CommunityManagers
  9. 9. +and anyone else whouses Twitter to shareinformation
  10. 10. + Deliverables
  11. 11. + Develop multimedia content that addresses: SocialFlow’s unique insights about the direction of social media optimization SocialFlow’s partnership developments Stuff our partners work on
  12. 12. + Case studies and engaging visualizations of networked communication in: brands sports Twitter TV news
  13. 13. and use this content to start as many+ conversations as possible (foster more user- generated content about SocialFlow)
  14. 14. In-depth Google Analytics analysis (eager to look at insights from audience segmentation) Quantitative FB + TwitterEvaluate Insightscontentstrategy andgenerate Social media listeningfrequent for sentiment analysisreports using:
  15. 15. +Look ataudience graphsto findopportunities toexpand brandreach.
  16. 16. + Work with Marketing Manager to decide how/if customized Facebook iFrame tabs fit into an interactive marketing strategy. - Plan and implement, if appropriate.
  17. 17. + Why me?
  18. 18. + for storytellingLoveand experience inpublishing has givenme strong intuitionabout- how to identify eachaudience- the bestcopy, interactivecontent, andconversations for eachplatform
  19. 19. +Passionate about usingquality content to buildcommunity- Almost accepted admission to M.S. in Digital Media at Columbia Journalism School- Videoblogged events for Performa ’09 and The L Magazine- attendee of Transmedia NYC meetups
  20. 20. + I’m highly organized. - Prepared entire video libraries at WomansDay.com and CountryLiving.com for migration to Brightcove video player - Independently produced CountryLiving.com’s 2010 online holiday gift guide - Managed clothing samples for 5 simultaneous photo stories in Seventeen magazine 2009 Prom Issue
  21. 21. + Proficient in Photoshop:
  22. 22. + Love feedback: This is the first Powerpoint I’ve made and I look forward to making these vastly better!
  23. 23. And lastly, I want to learn about the development of SocialFlow and help as many+ people as possible to discover its use. Thank you in advance for considering me for the position of Marketing Associate.
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