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The Fairplex Park - A Redevelopment Proposal for the City of Pomona, CA
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The Fairplex Park - A Redevelopment Proposal for the City of Pomona, CA

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A Redevelopment Proposal for the City of Pomona, CA …

A Redevelopment Proposal for the City of Pomona, CA

The Fairplex Park

Fairplex is starting to reinvent itself. Quaint stores, large open-air plazas, shaded walkways, and a public park.

The Fairplex Park is a mixed-use development with an assortment of interesting stores, retail shops, restaurants, mixed-income housing, neighborhood-serving amenities, some offices, along with a public park. Trees line the walkways and street plazas. People sit down for meals with tables shaded with umbrellas. Others prefer to stroll across the parkways. Customized to the Fairplex community, The Fairplex Park promises to create a pedestrian-friendly mixed-used environment that provides a more meaningful social, leisure and shopping experience and allows a greater opportunity for interaction among families, visitors, and neighbors.

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  • 1. Harvard University Graduate School of Design & Pomona Redevelopment Agency Case Study: FAIRPLEX Pomona, California
  • 2. O M O N A AIRPLEX presented by: toti paliza
  • 3. POMONA CONTEXT SOCIO-ECONOMIC SNAPSHOT
    • Total Population :149,473 with 37,855 households
    • 2nd Largest Population after Ontario (2000)
    • Avg. Household Size: 3.82 with 1.03 jobs per HH
    • % Population with no HS Diploma : 45.1%
    • % Average Annual Growth Rate : 1.2%
    • Unemployment (May 2004) : 7.7% Highest in Area
    • 2 nd Lowest in Retail Sales per Capita (2002)
    • More than 38% are below 20 years old (2000)
    • 3 rd in Crime Index after Montclair and Ontario
    • 64.5% Hispanic population (2000); 13% increase
    • 17% White ; 9.3% Black ; 7.2% Asian
    • Good High Schools : Ganesha, Garey,
    • Pomona, Diamond Ranch
    POMONA LOCATION REGIONAL LOCAL AZUSA IRWINDALE CLAREMONT MONTCLAIR ONTARIO UPLAND LA VERNE CHINO SAN DIMAS WALNUT DIAMOND BAR CHINO HILLS COVINA 10 57 71 60 60 210 10 60 71 210 210 GLENDORA REGIONAL FAIRPLEX 2.15 miles
  • 4. STRENGTH WEAKNESS THREAT OPPORUNITY Tremendous Strategic Location Over 100 Years of Existence Historical Buildings Diverse History People - Young Population Lack of VISION Acceptance of Reality Lack of Identity NIMBY Mentality Trust Issue Limited Funds Workforce Relatively Low RE Value Underutilized Properties Western U & Cal Poly Reinvention of New Pomona Lack of Community Involvement Piecemeal Planning Lack of Design Safety and Security Alienation of Constituents POMONA SWOT ANALYSIS POMONA LOCATION REGIONAL LOCAL AZUSA IRWINDALE CLAREMONT MONTCLAIR ONTARIO UPLAND LA VERNE CHINO SAN DIMAS WALNUT DIAMOND BAR CHINO HILLS COVINA 10 57 71 60 60 210 10 60 71 210 210 GLENDORA REGIONAL FAIRPLEX 2.15 miles
  • 5. Downtown Fairplex Arrow & Garey Foothill Blvd 71 & Garey Mission & 71 Cal Poly Pomona PROJECT RANKING 7 6 1 2 4 5 3
  • 6. 7 6 1 2 4 5 3 Downtown Fairplex Arrow & Garey Foothill Blvd 71 & Garey Mission & 71 Cal Poly Pomona PROJECT RANKING
  • 7. Fairplex Demographic Snapshot Population 10 mile radius 15 mile radius 20 mile radius 2010 Projection 1,230,896 2,216,632 3,809,747 Growth 2005-2010 6.52% 7.93% 7.88% 2005 Estimated Median Age 32.39 32.66 32.72 2005 Average Household Size 3.36 3.38 3.37
  • 8. Fairplex Demographic Snapshot Population 10 mile radius 15 mile radius 20 mile radius 2010 Projection 1,230,896 2,216,632 3,809,747 Growth 2005-2010 6.52% 7.93% 7.88% 2005 Estimated Median Age 32.39 32.66 32.72 2005 Average Household Size 3.36 3.38 3.37 2005 Est. Average Household Income $80,394 $82,064 $80,328
  • 9. Revenue: - Approx. $3 M per event 2 events per year = $6 M + sponsorship - Net revenue for Fairplex $2.5M - Lease until 2023 NHRA Drag Racing
  • 10. Horse Racing
    • Revenue:
    • 16 days a year / $100 K per day
    • Might extend racing dates up to 60 days
    • Potential revenue for new track
    • $ 6 M - $7M net
  • 11.
    • Revenue:
    • $30 M gross / $1 – $5 M net
    • 18 days a year
    • - Remaining lease – approx. 48 years
    FairGrounds
  • 12. RV Park & Convention Center
  • 13. 2. Flight Path Critical Issues for Fairplex Development 1. Traffic Congestion 4. Property Ownership with L.A. County 3. Neighborhood Politics 6. 75% payment of gross revenues to LA county for new dev’t. 7. Operate Fair annually 5. Sub Lease Arrangements - NHRA
  • 14. 3 4 5 New Dev’t Fair Events Parking Entertainment Park Dallas Fairpark Seattle Center Exposition Park, LA Regional Center Navy Pier, Chicago Mall of America, Minnesota Solano County fair, Fairfield New Urban District Metreon, San Francisco Reliant Park, Houston Chelsea Piers, New York Commercial Gateway CityWalk, Universal City California Adventure Downtown Disney, Anaheim Kentucky State Fair World Class Fair Oktoberfest, Muenchen Calgary Stampede, Alberta EPCOT Center, Orlando CURRENT STUDIES 2 3 4 5 1
  • 15. 3 4 5 New Dev’t Fair Events Parking Entertainment Park Dallas Fairpark Seattle Center Exposition Park, LA Regional Center Navy Pier, Chicago Mall of America, Minnesota Solano County fair, Fairfield New Urban District Metreon, San Francisco Reliant Park, Houston Chelsea Piers, New York Commercial Gateway CityWalk, Universal City California Adventure Downtown Disney, Anaheim Kentucky State Fair World Class Fair Oktoberfest, Muenchen Calgary Stampede, Alberta EPCOT Center, Orlando CURRENT STUDIES 2 3 4 5 “ Number 1 PREFERENCE with portions of #2 and # 3” 1
  • 16. 3 4 5 New Dev’t Fair Events Parking Entertainment Park Dallas Fairpark Seattle Center Exposition Park, LA Regional Center Navy Pier, Chicago Mall of America, Minnesota Solano County fair, Fairfield New Urban District Metreon, San Francisco Reliant Park, Houston Chelsea Piers, New York Commercial Gateway CityWalk, Universal City California Adventure Downtown Disney, Anaheim Kentucky State Fair World Class Fair Oktoberfest, Muenchen Calgary Stampede, Alberta EPCOT Center, Orlando CURRENT STUDIES 1 3 4 5 “ Number 1 PREFERENCE with portions of #2 and # 3” MY PROPOSAL: #4 with portions of # 5
  • 17. PROPOSAL HYBRIDIZATION A Mixed Use Development +
  • 18. Opportunities Transit Stop Metro Link Potential TOD University of La Verne Golf Course Frank Bonelli Park Adjacent Golf Course N E W F A I R P L E X rural ------------------------------------------------------------------transect---------------------------------------------------------------------------urban T1 natural zone T2 rural zone T3 suburban T4 general urban T5 urban center T6 urban core DA assigned district
  • 19. Constraints Flight Path Transit Stop Metro Link Potential TOD University of La Verne Golf Course Frank Bonelli Park Adjacent Golf Course N E W F A I R P L E X rural ------------------------------------------------------------------transect---------------------------------------------------------------------------urban T1 natural zone T2 rural zone T3 suburban T4 general urban T5 urban center T6 urban core DA assigned district
  • 20. Flight Path Transit Stop Metro Link Potential TOD University of La Verne Golf Course To Freeway To Freeway To Freeway Access Frank Bonelli Park Adjacent Golf Course N E W F A I R P L E X rural ------------------------------------------------------------------transect---------------------------------------------------------------------------urban T1 natural zone T2 rural zone T3 suburban T4 general urban T5 urban center T6 urban core DA assigned district
  • 21. Flight Path Transit Stop Metro Link Potential TOD University of La Verne Golf Course To Freeway To Freeway To Freeway TOD Office / Park & Ride cottage homes park multi family/ office/retail convention center mixed use development with lifestyle center conservatory conservatory Program Ideas Frank Bonelli Park Adjacent Golf Course N E W F A I R P L E X rural ------------------------------------------------------------------transect---------------------------------------------------------------------------urban T1 natural zone T2 rural zone T3 suburban T4 general urban T5 urban center T6 urban core DA assigned district
  • 22. Flight Path Transit Stop Metro Link Potential TOD University of La Verne Golf Course To Freeway To Freeway To Freeway TOD Office / Park & Ride cottage homes park multi family/ office/retail convention center mixed use development conservatory conservatory fairgrounds Fairgrounds Frank Bonelli Park Adjacent Golf Course N E W F A I R P L E X rural ------------------------------------------------------------------transect---------------------------------------------------------------------------urban T1 natural zone T2 rural zone T3 suburban T4 general urban T5 urban center T6 urban core DA assigned district
  • 23. Lifestyle Center and Mixed Use Development
    • Characteristics :
    • Upscale retailers
    • Open Air- Configuration
    • At least 50,000 sf. of space that is occupied by upscale national chain specialty stores
    • Multiplex cinema.
    • Design ambience – e.g. fountains, street furniture, conducive to leisure time activities and casual browsing.
    • “ main street” type of ambience.
    • Competes less on price and more on innovation and merchandising mix.
    Program Development
  • 24. attributes / characteristics attributes – LC vs. RC age distribution – LC vs. RC income penetration LifestyleCenter Attributes and Customer profile
  • 25. primary reason for visit average no. of stores visited average time spent per visit no. of lifestyle center trips per 30 days LifestyleCenter Attributes and Customer profile
  • 26. average spending per trip by income group by age group by shopper’s origination LifestyleCenter Attributes and Customer profile
  • 27. LifestyleCenter Trends : Mall vs. Lifestyle
  • 28. LifestyleCenter Market Comparison
  • 29. Benchmark Cities Las Ramblas, Barcelona
  • 30. Benchmark Conservatory
  • 31. Design Approach ¼ mile radius ring - 5 minute walk magnets accessibility compression-expansion activities live live learn learn work relax shop play go eat drink exercise pray work
  • 32. Master Layout Plan The Fairplex Park CONCEPT Quaint stores, large open-air plazas, shaded walkways, and a public park. A mixed-use, mixed-income development with an assortment of interesting stores, retail shops, restaurants, mixed-income housing, neighborhood-serving amenities, some offices, along with a public park, botanical garden, conservatory and a mini lake. Trees line the walkways and street plazas . People sit down for meals with tables shaded with umbrellas. Others prefer to stroll across the parkways. Customized to the Fairplex community, The Fairplex Park promises to create a pedestrian-friendly mixed-used environment that provides a more meaningful social, leisure and shopping experience and allows a greater opportunity for interaction among families, visitors, and neighbors .
  • 33. Fairplex Master Layout
    • Strategy Framework:
    • Pedestrian-Oriented Environment
    • Make a destination place
    • Create a 24-7 neighborhood
    • Cluster Spaces & Expand Events
    • Improve Visitor Experience
    • Reinforce Brand awareness
    • Enhance Fair Identity
    • Build state-of-the art facilities
    • Improve public accessibility
    • Improve Safety and Security
    • Enhance circulation and access
    • Open and Flexible Site
    • Improve Landscape Quality
    • Strengthen Visual Presence
  • 34. Fairplex Master Layout
    • Potential New Facilities:
    • Open and Flexible Plaza
    • Indoor Performance Venues
    • Conservatory with Barn
    • Demonstration / Camp Studios
    • Sports/Concerts/Events Area
    • Spa / Health Center
    • Entertainment Center
    • Museum and Cultural Institution
    • Retail Center and Parking Spaces
    • Offices / Commercial Spaces
    • New Hotels
    • Neighborhood Serving Amenities
    • Security Office/Police Station
  • 35. Fairplex Master Layout
    • Transit-Oriented Development:
    • Transit Plaza around Gold Line
    • Provide Bike, Park, Ride Facilities
    • Strengthen image as the Gateway
    • Improve local & regional connection
    • Increase public prominence
    • Integrate surrounding areas
    • Enrich visual presence
    • Pedestrian Avenues and plazas
  • 36. Fairplex Master Layout
    • Park and Conservatory:
    • Use flight path and open space
    • Integrate residential neighborhoods
    • Strengthen fairground activities
    • Include new recreational events
    • Create new landscape
    • Become a “nature” destination
    • Increase public awareness
    • Flexible space and walking paths
    • Increased future residential density
  • 37. Fairplex Master Layout
    • Convention and Hotel:
    • Bigger Expo Centers
    • Provide pedestrian walkways
    • Improve Landscaping
    • Schedule more Expos & Festival
    • Coordinate cultural expos
    • Schedule clustered events
    • Provide quality visitor experience
    • Attract global attendance
    • Provide affordable accommodation
  • 38. Fairplex Master Layout
    • Restaurant and Theater District:
    • Entertainment Oriented Zone
    • Pedestrian Connection
    • Easy Access to Retail / Convention
    • Make site attractive to producers
    • Entice repeat attendance
    • Create a 24-7 center activity
    • Integrate fair and convention events
  • 39. Fairplex Master Layout
    • Main Street :
    • Retail destination
    • Anchor tenants and quaint stores
    • Expansion and Compression
    • Downtown and Street experience
    • 5 minute walk – attraction
    • Affordable and Market Rate Housing
    • Pedestrian Avenues / Main Blvd.
    • Open and Flexible Plazas
    • Enhance visual image and identity
  • 40.  
  • 41. The Shops at Fairplex Park
  • 42. The Shops at Fairplex Park
  • 43. The Conservatory at Fairplex Park
  • 44. The Shops at Fairplex Park
  • 45. The Shops at Fairplex Park
  • 46. The Lofts at Fairplex Park
  • 47. The Shops at Fairplex Park
  • 48. The Conservatory at Fairplex Park
  • 49. The Main Street
  • 50. Fairgrounds
  • 51. The Fairplex Park
  • 52. Finance
  • 53. Finance
  • 54. Finance
  • 55. O M O N A AIRPLEX