Birmingham - Proposed Social Media Policy

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Presentation delivered to Birmingham's Corporate Consultation Improvement Group on 6th July 2010 on the proposed Social Media Policy

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  • http://www.fredcavazza.net/2008/06/09/social-media-landscape/
  • http://www.google.com/alerts
  • http://www.google.com/alerts
  • http://www.facebook.com/#!/group.php?gid=114978962785&ref=ts
  • http://www.birminghampost.net/news/2010/01/14/solihull-hospital-under-fire-over-maternity-unit-closures-65233-25602112/
  • http://www.communities.idea.gov.uk/welcome.do
  • http://www.communities.idea.gov.uk/welcome.do
  • https://www.yammer.com/birmingham.gov.uk
  • http://twitter.com/
  • http://www.digitalbirmingham.co.uk/blog
  • http://www.facebook.com/#!/libraryofbirmingham
  • http://twitter.com/bm_ag
  • http://handsonhandsworth.info/
  • http://birminghamculture.org/
  • http://www.facebook.com/coventrycc
  • http://www.letstalkcentral.com/
  • http://talkaboutlocal.org.uk/
  • http://www.socialmediasurgery.com/
  • http://podnosh.com/
  • http://bigcitytalk.org.uk/
  • Birmingham - Proposed Social Media Policy

    1. 2. <ul><li>Simon Whitehouse </li></ul><ul><li>Digital Birmingham </li></ul>
    2. 3. Talis Platform Day Wednesday 16 th June Birmingham – Social Media Working Party
    3. 4. Talis Platform Day Wednesday 16 th June Birmingham – Social Media Working Party <ul><li>Representative group from across council </li></ul><ul><li>Range of experience using web technologies in work </li></ul><ul><li>Written the proposed Social Media Guidelines and Strategy </li></ul>
    4. 5. Social media is a shift <ul><li>from Web 1.0 to Web 2.0 </li></ul><ul><li>from broadcast to conversation </li></ul><ul><li>from content provision to user generated content </li></ul><ul><li>from consumption to participation </li></ul>
    5. 8. Talis Platform Day Wednesday 16 th June Proposed Social Media Guidance 1. Monitoring, research and intelligence 2. Personal professional use 3. Corporate use
    6. 9. Monitoring, research and intelligence
    7. 10. <ul><li>Not about creating content </li></ul><ul><li>Reading, viewing and listening </li></ul>Monitoring, research and intelligence
    8. 11. Talis Platform Day Wednesday 16 th June
    9. 13. <ul><li>Lotus Notes can be social media too </li></ul>
    10. 16. <ul><li>The Save Solihull Maternity Services group </li></ul><ul><li>promoted a rally in Mell Square </li></ul>
    11. 18. Personal professional use Create individual professional networks Make it clear that you are acting in a personal capacity Ask for and give advice
    12. 19. Talis Platform Day Wednesday 16 th June
    13. 23. Corporate use Develop a strategy for engagement Use corporate branding and logos Monitor effectiveness
    14. 35. Inform, Involve, Consult?
    15. 36. Social Media Sessions <ul><li>For Birmingham City Council officers </li></ul><ul><li>23rd July 2010 </li></ul><ul><li>10 - 12 pm or 2 - 4 pm </li></ul>
    16. 37. <ul><li>Thank You </li></ul><ul><li>Simon Whitehouse </li></ul><ul><li>[email_address] </li></ul><ul><li>077669 24266 </li></ul>

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