3. June 2009 - 10th entrant in the fiercely competitive Indian
GSM Telecom space
Innovator brand
“Do the New” - Series of innovative products and services
Pay per Second – Realigned the Telecom Industry
4. October 2009
Changed style of messages
Charged 1 p / character, instead rs 1 /sms
“Dietalk” Campaign – Viral Campaign
Tag line - “Shorter is Smarter” or rather “Shrtr is Smrtr”.
5. Tweet, scrap, updates status using Dietalk (less than 15 characters).
“own status messages or tweeting to their friends using Dietalk”.
Created curiosity, more people to jump into the viral contest.
Results
Rage across social networks - 75,000 participants - Participating on a
daily basis.
More than 50,000 valid and unique dietalk.
2 million people visited the microsite
More than 50,000 fans/followers/members were added
#dietalk - Remained the top 10 topics for India - 3 weeks
No 1 hash tag for some days.
6. October 2010
First private telecom provider of 3 G service
Problem
Create Excitement about 3G
Awareness about what they can do with 3G
Solution
So need to make people speak about 3G
360 degree campaign on every digital touch point
Content, Blogs, Search, Social Media, SEO, Digital Ad
3G Life – Viral Marketing – Short listed for – Best viral
marketing campaign
7. Content : Web Page – 3GLife.com
Captured activities going on 3G in Twitter, FB, Youtube.
All 3G queries were answered by experts
8. 500 blog articles were written
Millions of blog views
9. Telecom key word end up with DOCOMO ad of 3G
200 Million impressions in one month.
10. - What do you desire in your 3G life?
- Connect via , ,
- Whatever they write in that will be posted in their
respective accounts.
- So their friends get to know their interest and started
participating.
#My3GLife –
India’s Popular Tag Today
For many days
11. Viral Wave - People talking , writing, reading about 3G.
250,000 Fans added in Fb DOCOMO page.
1600 followers in Twitter
8th fastest FB page in that period.
50,000 ideas generated.
These ideas and expectations of users pass on to
development team for new service launches.
Millions of people got exposed to 3G through this.
12. SEO: 22 Most optimized Key words.
So it catered all mobile and web search
Digital Advertising:
500 Million impressions were delivered in a month
13. Managed 3G domination
Successfully created hype around 3G technology
3G life became a BUZZWORD over digital space
Airtel, Vodafone outshouted in online space.
Good perception about 3G quality as well.
14. BAJAJ PULSAR
DEFINITELY MALE
PULSAR MANIA
FASTEST INDIAN (LATEST)
16. PULSAR 135cc – DIGITAL MARKETING
Teaser Campaign-Use Social media channels to promote
teaser viral videos
Search engine marketing with high SOV & generation of
response.
WAP Advertising-thereby encompassing even non-OS
users.
Latest campaign – 7.2 lakh SMS sent to pool of audience.
Results
3rd Most successful campaign launch in 2009 (DoCoMo was
adjudged 1st Position)
1,00,000 Views
5,30,000 Clicks
17. PULSAR 220cc – DIGITAL MARKETING
Presence on major cricketing sites, news sites – Online
banners.
Creation of Widgets (Theme:-Is your PC as fast as Pulsar
220 ?)
Pulsar WAP sites-Consumers could directly call for test
drives.
Mobile Downloadable wallpapers through SMS
(P-220).
Interaction with people through Social media sites, Biking
forums, Review sites etc.
Downloadable Mobile Games and Facebook Apps.
18. BAJAJ PULSAR-VIRAL MARKETING
Ad Campaign Agency-
Ogilvy & Mather
Idea-Position it as ‘He’ DEFINITELY MALE CAMPAIGN
bike (Apparently it
became 1st to be endowed
with a Gender)
Significantly helped in
changing TA (21-35yrs)
19. PULSAR-VIRAL MARKETING
Shot in Cape Town
Demonstrates power,
aggression & grace.
Went perfectly well the
positioning of Pulsar
PULSAR MANIA CAMPAIGN
Very well accepted by TA-
Adventurous Youth
Used Worlds Best Riders
1,50,000 views
In 1 month