Indian Bottled water industry

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This document talk about the bottled water industry. The Follower, Nicher, Leader etc...

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Indian Bottled water industry

  1. 1. Deepak RajaIshan GargKumar GauravSiva Priya SVikash Dahiya
  2. 2. IndustryOne of fastest growing industry.4000 Crore IndustryIncreasing by 30% per year in upcoming 7 yearsMore than 200 brands present in India
  3. 3. Key Players-Captures 40 % of Indian Market Bisleri Kinley (Coco cola) Aquafina (PepsiCo) Kingfisher (mount Everest) Rail neer (IRL) Bailey (Parle agro) Himalayan (TATA) Oxyrich (Manikchand) Evian Aava
  4. 4. Leader- Bisleri (Stay Protected) Bisleri international ltd 1965 – Early mover Plants owned- 17, reaches to 1,50,000 stores. Aggressive marketing, rural penetration, low pricing, logistics, innovation Aqua Green Revolution under CSR Activity. Growth- 35%, Share-40%
  5. 5. Challengers-Kinley Kinley(Boond Boond Mein Vishwas) Reaches to 80,000 outlets 25% Market Share Made with Reverse Osmosis, along with latest technology to ensure purity. Targeting all group- Lower, Middle & Higher
  6. 6. Challenger- Aquafina Aquafina (PepsiCo) -The purest part of you. 19 plants across India, reaches to 50,000 outlets. Five step state-of-the-art purification process In Plant Testing, Offsite Monitoring and 3rd party Testing, to ensure purity of water. Refreshing and sharp Advertising.
  7. 7. Nicher - Himalayan (‘Live Natural’) Himalayan (Tata)-Live Natural Captures 70% of premium niche market Customer base  Taj, The Oberoi, Marriott, InterContinental,  Premium airlines like Jet Airways  Restaurants like Zodiac Grill, China Gate.  Internationally accepted natural mineral water from India Captures the heart of health conscious customers around the world
  8. 8. Nicher- Rail neer Rail neer (IRL) Currently have 3 plants, plans to open 2 more plants by 2014. Focusing on the Railway Sector. To go by State-of-the-Art-Technology, to avoid human touch and insure excellent water purity. Expanding their distribution system through IRCTC outlets. No competition in this segment.
  9. 9. Nicher - Aava Launched in October, 2005 Capacity 400000 liter/day Growing at 400% /annum Innovative design and functionality Clients - spice jet, air India, the grand bhagwati hotels and le meridian.
  10. 10. Follower Kingfisher One of the best distribution in Infrastructure, that helps in reaching customers. Oxyrich (Manikchand) Emerging Market
  11. 11. Follower - Bailey The Fountain of Youth. 29 plants across India The first to launch special four-sided 200ml bottles catering to premium airlines like Jet Airways and British Airways. It is the first water brand to be issued an ISI certification Aggressive marketing and distribution
  12. 12. Thank you

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