Leader- Bisleri (Stay Protected) Bisleri international ltd 1965 – Early mover Plants owned- 17, reaches to 1,50,000 stores. Aggressive marketing, rural penetration, low pricing, logistics, innovation Aqua Green Revolution under CSR Activity. Growth- 35%, Share-40%
Challengers-Kinley Kinley(Boond Boond Mein Vishwas) Reaches to 80,000 outlets 25% Market Share Made with Reverse Osmosis, along with latest technology to ensure purity. Targeting all group- Lower, Middle & Higher
Challenger- Aquafina Aquafina (PepsiCo) -The purest part of you. 19 plants across India, reaches to 50,000 outlets. Five step state-of-the-art purification process In Plant Testing, Offsite Monitoring and 3rd party Testing, to ensure purity of water. Refreshing and sharp Advertising.
Nicher - Himalayan (‘Live Natural’) Himalayan (Tata)-Live Natural Captures 70% of premium niche market Customer base Taj, The Oberoi, Marriott, InterContinental, Premium airlines like Jet Airways Restaurants like Zodiac Grill, China Gate. Internationally accepted natural mineral water from India Captures the heart of health conscious customers around the world
Nicher- Rail neer Rail neer (IRL) Currently have 3 plants, plans to open 2 more plants by 2014. Focusing on the Railway Sector. To go by State-of-the-Art-Technology, to avoid human touch and insure excellent water purity. Expanding their distribution system through IRCTC outlets. No competition in this segment.
Nicher - Aava Launched in October, 2005 Capacity 400000 liter/day Growing at 400% /annum Innovative design and functionality Clients - spice jet, air India, the grand bhagwati hotels and le meridian.
Follower Kingfisher One of the best distribution in Infrastructure, that helps in reaching customers. Oxyrich (Manikchand) Emerging Market
Follower - Bailey The Fountain of Youth. 29 plants across India The first to launch special four-sided 200ml bottles catering to premium airlines like Jet Airways and British Airways. It is the first water brand to be issued an ISI certification Aggressive marketing and distribution