Indian retail comes in many formats defined by the amount of service provided, product lines offered, and relative prices. Self-service formats like Walmart and Big Bazaar require minimal assistance. Limited service formats provide some assistance for purchases. Full service formats offer the most assistance. Specialty stores focus on specific products while department stores offer various products under one roof. Convenience stores are location-based while supermarkets are large, low-cost stores. Discount stores and off-price retailers offer lower prices than traditional stores. Recent trends show retail accounting for 10% of India's GDP and growing, with more malls being built and brands making products accessible to all classes.

1. Indian Retail
Formats
ADARSH CHORDIYA (13BSP0035)
KULDEEP DESHMUKH (13BSP1252)
TANUJA DONGRE (13BSP0863)
SAKSHI GOYAL (13BSP0684)
GALI SIVADITYA (13BSP0244)

2. RETAILING
“ Retailing includes all the activities
involved in selling goods or services to the
final customers for personal, non- business
use
-Philip Kotler

3. RETAIL
FORMATS
Amounts
of Service
Product
Line
Relative
Price

4. AMOUNTS
OF SERVICE
Self Service
Limited
Service
Full Service

5. SELF SERVICE
“locate-compare-select “
Vending Machines, Big Bazaar, Wal-Mart

6. LIMITED SERVICE
“locate-compare-select”+Assistance = High PriceWhile purchasing

7. FULL SERVICE
locate-compare-select + ASSISTANCE = High Price

8. PRODUCT
LINE
SPECIALITY
STORE
DEPARTMENT
STORE
CONVENIENCE
STORE
SUPER
MARKET
SUPER STORES
CATEGORY
KILLER
SERVICE
RETAILER

9. SPECIALITY STORE
• Narrow Product Line
• Concentrate on apparel, jewellery, fabrics, furniture
DEPARTMENT STORE
• Different kinds of products are sold under the one
roof to facilitate buying, customer service and
control.
• Operated by appointing experts as it is large scale
and generates good profit.

10. CONVENIENCE STORE
• Location advantage
• Customized service
SUPER MARKET
• Large, low cost, high volume, low margin, self-
service store.
• Urban areas and semi-urban areas.

11. SUPER STORES
• Very large stores traditionally aimed at meeting
consumer’s total needs
CATEGORY KILLER
• Offers a complete mixture in a category
SERVICE RETAILER
• Product line is actually a service

12. RELATIVE PRICE
DISCOUNT STORE OFF-PRICE RETAILER
Independent off-price
retailer
Factory outlet

13. DISCOUNT STORE
• Prices lower than orthodox retail outlets and
selling higher volume.
• Offers a limited range of products.
OFF-PRICE RETAILER
• Wholesale prices.
• Sell at as low as 50% during off the season,
clearance outlets.
• Located in Shopping Malls

14. Independent off-price retailer
• By individuals like entrepreneurs or are the part of
some large company
Example Store retailers such as Raymond and Park Avenue
owned by Raymond
Factory outlet
• Manufacturers sell their stock directly to the public.
Factory outlets in shopping malls.
Example Factory outlets in Amanora Town Centre

15. RECENT TRENDS IN RETAILING
• The India Retail Industry accounts for over 10% of the
country's GDP and around 8% of the employment.
• According to the Global Retail Development Index,
India is positioned as the foremost destination for
Retail investment.
• Age group of 20-34 with a considerably high purchasing
power.
• The India Retail Industry is gradually inching its way
towards becoming the next boom industry. Best
example for this growth is online and e-retail business

16. • Not a single mall in India a decade before and just a
few years ago only a handful of them were striving,
today there are more than 50 malls across different
cities and 2 years from now around 500 malls are
predicted to come up.
• Brands like Big Bazaar and Pantaloons who made
their products and services accessible to all classes
of people and today the success of these brands
proves the potential of Indian retail market.
RECENT TRENDS IN RETAILING

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